Climate Change Data

Environmental Metrics

ESG Focus Areas

• Sustainability
• Net Zero
• Employee Wellbeing
• Diversity & Inclusion

Environmental Achievements

• First year voluntarily disclosing energy and carbon footprint (4,358 t/CO2e), with 79% from supply chain

Social Achievements

• Launched 'Feeling Seen' diversity report, showcasing benefits of inclusive advertising
• Developed a hybrid virtual working approach, focusing on employee wellbeing
• Partnered with ESOMAR Foundation to promote action on climate change

Governance Achievements

• High level of share ownership on the Board
• Regular communication with shareholders
• Board composition changed with new Non-Executive Director appointed and one resigning

Climate Goals & Targets

Environmental Challenges

• Unexpected fall in US revenue in Q4
• Exposure of some large customers to loss of Russian market
• Looming threat of recession impacting customers' marketing investment

Mitigation Strategies

• Injected fresh talent and unified sales/marketing activities in the US
• Developed automated 'Test Your Brand' and 'Test Your Idea' platforms
• Actively monitoring performance and implementing contingency plans

Supply Chain Management

Responsible Procurement

• Prioritising supply chain automation

Climate-Related Risks & Opportunities

Physical Risks

• Not disclosed

Transition Risks

• Not disclosed

Opportunities

• Not disclosed

Reporting Standards

Frameworks Used: Greenhouse Gas Protocol

Certifications: ISO 27001

UN Sustainable Development Goals

• Not disclosed

Sustainable Products & Innovation

• Not disclosed

Awards & Recognition

• Not disclosed

Environmental Metrics

ESG Focus Areas

• Environment
• Social
• Governance

Environmental Achievements

• Partnered with Carbon Intelligence to report on carbon emissions and voluntarily disclose energy and carbon footprint. Total carbon footprint in 2022 was 4,358 t/CO2e. Working with ITV on sustainability initiatives, aiming for at least a 5% reduction of Greenhouse Gas Emissions year on year.

Social Achievements

• Launched Look Out volunteering initiative. Supporting ESOMAR Foundation and Women In Research. Produced Feeling Seen and Wise Up reports with ITV on diversity in advertising.

Governance Achievements

• Improved governance policies and processes, aligning them with industry standards, legal requirements, and ESG principles. Adherence to the ten principles of the Quoted Companies Alliance (QCA) Corporate Governance Code.

Climate Goals & Targets

Environmental Challenges

• Loss of a significant customer, loss of key personnel, loss of a critical supplier, litigation risk, strategic risk (technological advances), operational risk (outages, reduction in panel data quality, cyber-attacks, loss of operational control), financial risk (credit, currency, market, interest rate, liquidity risk), environmental and political risks, shareholder relations.

Mitigation Strategies

• Diversified customer base, senior team with broad experience, multiple qualified suppliers, trademark protection, insurance, internal guidelines, information security program, terms and conditions, comprehensive professional indemnity insurance, continuous review of product and geographic markets, secure cloud infrastructure with multiple failover options, continuous monitoring of system availability, collaboration with panel suppliers, ISO 27001 accreditation, project governance, agile methodology, regular performance reviews, strong balance sheet, matching currencies of revenue and costs, regular monitoring of cash balances, overdraft facility.

Supply Chain Management

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: Greenhouse Gas Protocol

Certifications: ISO 27001