Climate Change Data

Environmental Metrics

ESG Focus Areas

• Data Security and Customer Privacy
• Labour Practices and Health & Safety
• Product Development & Lifecycle
• Climate Change Mitigation
• Responsible Consumption and Production
• Climate Action
• Reduced Inequalities

Environmental Achievements

• Reduced data center carbon emissions by >45% from 235,401 tCO2e in 2022 to 124,628 tCO2e in 2023
• Doubled the number of responsible media campaigns compared to 2022, increasing impact across carbon, nature, and community initiatives.

Social Achievements

• Launched a Safety Ambassadors program in the Metaverse with over 6,000 participants
• Donated approximately €150,000 to the Red Cross to support earthquake victims in Turkey
• Raised over €250,000 in donations throughout the year for various causes.

Governance Achievements

• Continued compliance with the Dutch Corporate Governance Code, with deviations explained.
• Strengthened financial position through the sale of the social card games portfolio and bond refinancing.

Climate Goals & Targets

Environmental Challenges

• Highly fragmented and intensely competitive digital advertising market
• Risks associated with sourcing and integrating new acquisitions
• Maintaining good relationships with content owners and distribution partners
• Cybersecurity threats and dependence on third-party technology
• Potential for fraud in advertising creatives and bot activity
• Maintaining customer loyalty in a market with short termination notice periods
• General economic, market, and political conditions affecting marketing and advertisement spend
• Environmental impact of data usage and processing
• Fraud related to in-game payments, app store purchases, and e-commerce
• Phishing and social engineering targeting employees
• Key employee retention

Mitigation Strategies

• Acting as a consolidator in a fragmented market, leveraging acquisition experience and resources.
• Dedicated in-house M&A and integration team.
• Dedicated developer and publisher relations teams.
• Specialized in-house Corporate IT team, cloud security measures, and internal/external technology tools.
• Continuous automatic and manual scans for malvertise and fraudulent scripts.
• Tools to detect unusual behavior and block fraudulent activities.
• Competitive compensation packages, career development opportunities, and stock plan for senior management.
• Lean, agile, and flexible organization, diverse business model, and client base.
• Processes and policies to track and monitor environmental impact, energy reduction criteria for vendor selection, and offset initiatives.
• Systems to check for legitimate sales in real time and post-event checks.
• Broad awareness of phishing and social engineering risks, ongoing training, and security measures.
• Competitive compensation packages for key employees.

Supply Chain Management

Responsible Procurement

• Use of renewable energy sources by suppliers is an important vendor selection criterion.

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: UN Sustainable Development Goals, EU Non-Financial Reporting Directive 2014/95/EU (EU NFRD), Greenhouse Gas Protocol (GHG Protocol) - Corporate Standard

UN Sustainable Development Goals

• Goal 9
• Goal 12
• Goal 13
• Goal 10

Azerion's initiatives contribute to these goals through responsible media activation, environmental awareness campaigns, inclusive workplace culture, and community engagement.

Sustainable Products & Innovation

• Performance by Azerion
• Azerion Smart Content
• Smart bidding
• Azerion Fanzone