Kindred Group plc
Climate Impact & Sustainability Data (2012, 2018, 2019, 2020, 2022, 2023)
Reporting Period: 2012
Environmental Metrics
ESG Focus Areas
- Responsible Gaming
- Sustainable Regulation
- Environmental Initiatives
- Community Investment
- Employee Well-being
Environmental Achievements
- Reduced CO2 emissions per employee by 10% in 2012
- Reduced flight travel CO2 per employee by 9% year-on-year
- Reduced waste per employee significantly year-on-year
- New Kambi office in Malta won environmental accreditation for energy efficiency
Social Achievements
- Launched Unibet Open poker tour with events in London, Prague, Paris, and the Caribbean
- Supported various charities through corporate donations and staff collections
- Malta office supported JUGS & Friends initiative, donating manpower and money to a local children's home
- UK offices supported local food banks, donating almost half a tonne of food
- Improved employee satisfaction as measured by Employee Surveys
- 87% of employees viewed Unibet as a good employer (up from 82% in 2011)
Governance Achievements
- Established an Internal Audit function
- Implemented a holistic risk management process
- Complied with all applicable International and local legislation supporting human rights and labour rights
- Maintained compliance with debt covenants related to the Revolving Credit Facility
Climate Goals & Targets
- Not disclosed
- Reduce total CO2 emissions per employee year-on-year until 2017
- Completely offset CO2 emissions from flights by 2017
- Improve Carbon Disclosure Project disclosure rating in 2013
Environmental Challenges
- Disadvantageous re-regulation in core markets with high taxes and significant product restrictions
- Supplier-related risks (lack of control over availability of external suppliers)
- Technological and market changes in core markets (new products, technologies, channels, competition)
- Site stability failures
- Failure in recruiting or keeping key staff
- External security intrusion attempts
- Goodwill impairment
- Tax risk (operating in multiple jurisdictions)
- Odds/Trade related risks
- Exchange risks
Mitigation Strategies
- Continuous contact with regulators and policymakers
- Reducing dependency on single suppliers
- Investments in new markets and mobile technology
- Focus on innovation projects
- Continuous 24/7 monitoring to detect problems
- Duplicated critical servers
- Identifying key staff and ensuring the company is attractive for them to stay
- Succession planning
- Dedicated Security Operations Centre
- Regular security tests by external companies
- Active management of group operations, considering tax in major business decisions
- Specific risk management policies to control maximum risk exposure
- Diversification across events and sports
- Group’s operating cash flows provide a natural hedge of operating currency risks
- Revolving loan facility
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Encouraging good environmental behaviour among suppliers and partners
- Using multiple third-party suppliers to reduce dependency
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used: Null
Certifications: ISO 14001
Third-party Assurance: PwC
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- Not disclosed
Awards & Recognition
- Nominated for the eGR Social Responsible Operator 2012 award
Reporting Period: 2018
Environmental Metrics
ESG Focus Areas
- Responsible gambling
- Maintaining integrity
- Running a compliant business
- Being Kindred
- Contributing to our communities
Environmental Achievements
- Reduced CO2e per employee
- Reduced CO2e per GBP million turnover by 24%
- 100% of reported CO2 emissions were offset
Social Achievements
- 72% of customers adopt healthier gambling behaviour after intervention
- 11% of customers use non-mandatory control tools
- 87% of employees feel Kindred is a great place to work
- More than 80 employees used their paid leave for contributing to local communities (150% increase compared to 2017)
Governance Achievements
- Zero failures in compliance noted of 21 external audits
- Launched an employee-focused Global Bribery Policy and a Global Gift Policy
- No reported breaches of anti-bribery and anti-corruption policies
Climate Goals & Targets
- Achieve 100% renewable energy by 2023
- 50/50 gender split in senior management by 2023
- Zero revenue from harmful gambling by 2023
- Increase real-time communication of responsible gambling messages by 50%
- Increase customers using voluntary responsible gambling tools by 50%
- Increase employees using charity days by 50%
Environmental Challenges
- Problem gambling among a small percentage of customers
- Match-fixing and other integrity threats
- Maintaining compliance across multiple jurisdictions
- Gender imbalance in senior management
- Reducing environmental impact from business travel
Mitigation Strategies
- Investment in tools and research to detect and prevent problem gambling
- Collaboration with regulators, researchers, and treatment centers
- Proactive outreach to customers exhibiting risky behavior
- Strict compliance procedures and regular audits
- Implementation of responsible gambling tools
- Collaboration with ESSA and other integrity bodies
- Internal training programs on compliance and ethics
- Initiatives to promote diversity and equality
- Investment in technology to reduce business travel
Supply Chain Management
Responsible Procurement
- Global Procurement Policy
- Supplier Code of Conduct
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: GRI Standards: Core Option
Third-party Assurance: PwC Sweden (GRI check)
UN Sustainable Development Goals
- Goal 3: Good Health and Well-being
- Goal 5: Gender Equality
- Goal 8: Decent Work and Economic Growth
- Goal 10: Reduced Inequalities
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
- Goal 16: Peace, Justice and Strong Institutions
- Goal 17: Partnerships for the Goals
Awards & Recognition
- Most Significant Contribution to Responsible Gambling Research (Global Regulatory Awards)
- Socially Responsible Bookmaker of the Year (Sports Betting Community Awards)
Reporting Period: 2019
Environmental Metrics
ESG Focus Areas
- Responsible Gambling
- Maintaining integrity
- Running a compliant business
- Being Kindred
- Contributing to our communities
Environmental Achievements
- 11.4% reduction in emissions
- 100% of reported CO2 emissions were offset
Social Achievements
- Launched new advertising strategies resulting in TV commercials based on sustainable consumption messages
- 88% of our employees feel that Kindred is a great place to work
- +85% increase in employees using their extra paid leave for contributing to the local community
- 226m total tax contribution
Governance Achievements
- Received ISO 27001 certification for information security management
- 95% of our employees completed training on information security
- 59% gross winnings revenue is derived from locally regulated markets
- 17 external audits with all open points closed
Climate Goals & Targets
- Always behave with integrity and fairness in everything we do to gain the trust of our customers, the regulators and society as a whole by 2023
- Become one of the world’s highest-ranked companies for employee engagement by 2023
- 0% gross winnings revenue derived from harmful gambling by 2023
Environmental Challenges
- Regulatory pressure in Europe increasing throughout 2019, partly fuelled by the stigma around gambling as an industry
- Margin pressure increases as the fight for market share intensifies in new markets
- Public perception becoming more negative due to increased advertising and media coverage in new markets
Mitigation Strategies
- Continuously investing in improving behavioural monitoring system
- Sharing knowledge and learnings within the industry and collaborating with all relevant stakeholders
- Focusing on technology for good (AI, computing capacity, data, 5G)
- Adjusted marketing approach to reflect social responsibility
- Strengthening internal compliance function and implementing new technology and improved processes
Supply Chain Management
Responsible Procurement
- Global Procurement Policy
- Supplier Code of Conduct
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: GRI Standards: Core Option
Certifications: ISO 27001
Third-party Assurance: eCOGRA
UN Sustainable Development Goals
- Goal 8: Decent Work and Economic Growth
- Goal 10: Reduced Inequalities
- Goal 11: Sustainable Cities and Communities
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
Awards & Recognition
- Great Place to Work in the UK
- Top ten Best Workplaces in Tech
- Excellence in Wellbeing Award from Great Place to Work
- Contribution to RG Research
- Lifetime Achievement at the Global Regulatory Awards
Reporting Period: 2020
Environmental Metrics
ESG Focus Areas
- Responsible Gambling
- Maintaining Integrity
- Running a Compliant Business
- Being Kindred
- Contributing to our Communities
Environmental Achievements
- 52% reduction in CO2e emissions per employee
- 100% of reported CO2e emissions were offset
- Improved CDP score to a B
Social Achievements
- Launched Kindred Hive, an internal support program to improve mental health during the pandemic
- Launched Fair Sport 4 All with the European Football for Development Network, educating football clubs on anti-match-fixing
- 82% of employees feel Kindred is a great place to work
Governance Achievements
- Implemented a Sustainability Council and a Governance, Risk and Compliance Council
- Developed a Kindred Compliance Framework (KCF)
- Public bug bounty program launched on HackerOne platform
Climate Goals & Targets
- Zero Gross winnings revenue from harmful gambling by 2023
- 50/50 gender split in senior management by 2023
- 100% renewable energy by 2023
Environmental Challenges
- COVID-19 pandemic impacting employee wellbeing and business travel
- Increased regulatory obligations and complexity in maintaining compliance
- Addressing problematic gambling behavior
Mitigation Strategies
- Developed Kindred Hive program for employee support
- Implemented a new compliance framework (KCF)
- Invested in technology and research to improve detection and prevention of problem gambling, including AI-powered solutions
Supply Chain Management
Responsible Procurement
- Global Procurement Policy
- Supplier Code of Conduct
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: GRI Standards: Core Option
Certifications: eCOGRA
UN Sustainable Development Goals
- SDG 3
- SDG 8
- SDG 16
Kindred's initiatives contribute to these goals through responsible gambling, employee engagement, and integrity in sports betting.
Awards & Recognition
- Great Place to Work in Australia and UK
- Top ten Best Workplaces in Tech
Reporting Period: 2022
Environmental Metrics
ESG Focus Areas
- Responsible gambling
- A secure platform
- Product integrity
Environmental Achievements
- Increased percentage of purchased electricity from renewable sources to 30.8% (2021: 25.4%)
Social Achievements
- Decreased share of revenue from high-risk customers to 3.3% in Q4 2022 (Q4 2021: 4.0%)
- Launched a new Employee Value Proposition to attract talent
- Continued support to projects and partnerships across markets
Governance Achievements
- Continued to focus on enhancing compliance performance
- Implemented a new Group diversity database
- No breaches of Anti-corruption Policy and Gift Policy
Climate Goals & Targets
- Achieve revenue of above GBP 1.6 billion, Underlying EBITDA margin of ~21–22 per cent, and Distribution policy of ~75–100 per cent of free cash flow (after M&A) by 2025
- Increase the proportion of senior leadership positions held by women to 50% by 2025
- Achieve zero unmitigated exploitable vulnerabilities and zero compromised player accounts by 2025
- Have integrity enforcement covering all areas susceptible to deviations and risks by 2025
- Reduce absolute Scope 1 and 2 emissions by 90% and Scope 3 emissions by 35% by 2027 (2019 baseline)
- No revenue derived from harmful gambling by 2023
- Procure all electricity from renewable sources by the end of 2023
- Reduce time to hire by 20% and achieve an attrition target of 17% in 2023
Environmental Challenges
- Regulatory headwinds in certain markets
- Tough prior year comparatives
- Temporary exit from the Dutch market
- Talent attraction and employee safety
- Cybersecurity and tech resilience
- Negative public perception of the industry
- Banking relationship risks
- Tax and tax-related risks
- Regulatory compliance and governance complexity
- Customer compliance management
- Adverse policy and regulatory measures
- .COM markets and business continuity
- North America market challenges
Mitigation Strategies
- Investing in key strategic areas, including KSP and North American market
- Established close connections with recruitment agencies, expanded internal Talent acquisition team, and offers comprehensive training programmes
- Risk-based approach to managing cybersecurity, including red-teaming and Bug Bounty programs
- Commitment to responsible gambling and compliance initiatives
- Proactive work with financial institutions
- Dedicated tax team and external tax advisors
- Robust policy and control compliance framework, employee training, and proactive compliance reviews
- Robust governance model, tools, and automated processes to assess and mitigate customer risk
- Open dialogue with regulators and stakeholders
- Selective expansion in North America, focusing on profitable markets
- Developing its complete in-house sportsbook platform (KSP)
Supply Chain Management
Responsible Procurement
- Supplier Code of Conduct
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: GRI Standards 2021, TCFD, EU Taxonomy
Certifications: ISO 27001
Third-party Assurance: eCOGRA (limited)
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Responsible gambling
- A secure platform
- Product integrity
- Responsible business
- Environmental management
Environmental Achievements
- Reduced greenhouse gas emissions per employee by 30.7% compared to 2022
- 73% of electricity consumption from renewable sources (market-based)
Social Achievements
- Reduced share of revenue from high-risk customers to 3.1% in Q4 2023 (from 4.3% in 2020)
- 87.4% of customers showed healthier gambling behaviour after detection and intervention in Q4 2023
- GBP 53.0m contribution to sport through sponsorships and partnerships
- Reduced Group-wide attrition rate to 13% (from 18% in 2022)
Governance Achievements
- Continued development of compliance and educational materials
- Reduction in material compliance incidents
- Completed eCOGRA eGAP audit in 2023
Climate Goals & Targets
- Zero revenue from harmful gambling
- By 2025: achieve ~90% of GWR from locally regulated markets
- By 2027: reduce absolute Scope 1 and 2 emissions by 90%, and Scope 3 emissions by 35%
- By 2025: zero unmitigated exploitable vulnerabilities and zero compromised player accounts
- By 2025: integrity enforcement covering all areas susceptible to deviations and risks
Environmental Challenges
- Adverse regulation in Belgium hampered growth
- Slower than expected growth in Sweden
- Unreasonably long path to profitability in North America
- Increased enforcement activity from local regulators in .com markets
- Challenging regulation accelerating in scope across markets
- Emergence of taxation risks
Mitigation Strategies
- Actions underway to return to above-market growth in Belgium and Sweden
- Decision to exit North America
- Cost reduction initiative including global headcount reduction and relocation of roles
- Constructive dialogue with policymakers to initiate a policy and legislative shift towards sustainable local regulation
- Working to address main issues impacting business with policymakers and political authorities
- Robust governance model and automation of processes to assess and mitigate customer risk
- Robust policy and control compliance framework and employee training
Supply Chain Management
Responsible Procurement
- Supplier Code of Conduct
- Modern Slavery Statement
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: GRI Standards 2021, TCFD framework, SBTi commitment, CDP submission, EU Taxonomy
Certifications: ISO 27001
Third-party Assurance: eCOGRA (for responsible gambling processes and data)