Climate Change Data

Environmental Metrics

ESG Focus Areas

• Diversity and Fair Play in our Products and Services
• Providing Data Protection and Security
• A Great Team and an Inspiring Workplace
• Working towards a Greener Future
• Corporate Governance

Environmental Achievements

• Launched a cooperation with Eden Reforestation Project resulting in over 200,000 trees planted.
• Aims to become carbon neutral by the end of 2022.
• Converting most games to resource-saving cloud solutions.

Social Achievements

• Nearly achieved gender equality in new hires (43.81% Female / 56.19% Male).
• Employees from 42 different nations.
• Implemented a flextime policy.
• Initiatives supporting employee mental and physical health (Health Day, Health Month).

Governance Achievements

• Established a formal Sustainability Committee.
• Became a signatory of the UN Global Compact.
• Zero-tolerance policy with regards to corruption; anonymous mailbox for whistle-blowing.

Climate Goals & Targets

Environmental Challenges

• High energy consumption due to data centers.
• Data protection of all stakeholders.
• Youth protection.
• Hunt for and retention of talented employees.

Mitigation Strategies

• Using green energy and more efficient cloud solutions.
• Adhering strictly to GDPR and CCPA.
• Implementing preventive measures and sanctions for misconduct.
• Offering attractive career opportunities in a healthy working environment.

Supply Chain Management

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: UN Global Compact

Environmental Metrics

ESG Focus Areas

• Diversity and Fair Play in our Products and Services
• Providing Data Protection and Security
• A Great Team and an Inspiring Workplace
• Working towards a Greener Future
• Corporate Governance

Environmental Achievements

• Achieved carbon neutrality for 2020 in cooperation with Planetly in August 2021, ahead of schedule.
• Established a permanent cooperation with Eden Projects, leading to donations of an additional 110,000 trees.

Social Achievements

• Initiated cooperation with Water.org (events to start in 2022).
• Intensive compliance training for workforce.
• Implementation of state-of-the-art whistleblowing solution by EQS Integrity Line.

Governance Achievements

• Further expanded efforts in terms of governance to reflect the strong growth of the company.
• Further optimization of the internal control system in cooperation with KPMG.
• Implementation of a new external whistleblowing system.

Climate Goals & Targets

Environmental Challenges

• Ongoing Covid-19 pandemic impacting employee work-from-home arrangements and stakeholder engagement.
• Increasing restrictions on data sharing and stricter data protection regulations.
• Changes in the treatment of identifiers (Apple's IDFA, Google's cookie phase-out) disrupting the digital marketing landscape.

Mitigation Strategies

• Mostly online stakeholder engagement.
• Focus on privacy-first initiatives, such as ATOM (anonymized targeting solution).
• Integration of 3rd party technologies like LiveRamp, ID5, and Google FloC for cookie-less targeting.
• Acquisition of Beemray for contextual advertising expertise.
• Active work with advertising partners to adopt privacy-first solutions.
• Implementation of regular penetration tests in collaboration with Cobalt.

Supply Chain Management

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: GRI

Sustainable Products & Innovation

• ATOM (anonymized targeting solution).

Environmental Metrics

ESG Focus Areas

• Diversity and Fair Play in our Products and Services
• Providing Data Protection and Security
• A Great Team and an Inspiring Workplace
• Working towards a Greener Future
• Corporate Governance

Environmental Achievements

• Achieved carbon neutrality for 2021 and 2022 by optimizing carbon footprint and offsetting emissions

Social Achievements

• Ad software platform received a Tech Cares Award from TrustRadius for creating a more efficient and privacy-friendly advertising platform
• Improved privacy measures implemented

Governance Achievements

• Expansion of the Board, implementation of various Board Committees and a Nomination Committee
• Publication of the first audited Governance Report
• Optimization and expansion of the Compliance Management and Internal Control and Risk Management Systems

Climate Goals & Targets

Environmental Challenges

• Finding a balance between the requirements of numerous stakeholders, especially in turbulent times
• Lack of standards or best practices in the digital media sector
• Understanding interactions and levers for sustainability in a constantly changing environment

Mitigation Strategies

• Continuous stakeholder engagement to understand current issues and receive feedback
• Regular review and adjustment of sustainability priorities
• Viewing the changing environment as an opportunity to shape the future

Supply Chain Management

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: GRI

Sustainable Products & Innovation

• ATOM (Anonymized Targeting On Mobile)
• Moments.AI™ (real-time contextual targeting)
• Dataseat (AI-driven non-identifier platform)

Awards & Recognition

• Tech Cares Award from TrustRadius

Environmental Metrics

ESG Focus Areas

• Climate Change

Environmental Achievements

• Implemented a new carbon tracking partner and measurement method to better reflect emissions of an AdTech company, increasing transparency.

Climate Goals & Targets

Environmental Challenges

• Lack of uniform industry standard for carbon emissions measurement, making comparability difficult.

Mitigation Strategies

• Continued optimization of CO2e footprint measurement with partners to develop and implement reduction measures.
• Monitoring industry developments and best practices for adaptation.

Supply Chain Management

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: GHG Protocol