Edelman and LinkedIn
Climate Impact & Sustainability Data (2019, 2022)
Reporting Period: 2019
Environmental Metrics
Total Carbon Emissions:17,186 tCO2e/year (FY18)
Scope 1 Emissions:765 tCO2e/year (FY18)
Scope 2 Emissions:2,952 tCO2e/year (FY18)
Scope 3 Emissions:13,470 tCO2e/year (FY18)
Renewable Energy Share:Not disclosed
Total Energy Consumption:43,959,020 MJ/year (FY18)
Water Consumption:9,627 m3/year (partial data from 13 offices, FY18)
Waste Generated:43 tons of copy paper/year (FY18)
Carbon Intensity:2.970 tCO2e/FTE (FY18)
ESG Focus Areas
- Business Ethics
- Community Investment
- Data Privacy & Information Security
- Diversity & Inclusion
- Employee Health & Well-being
- Employee Training & Development
- Environmental Sustainability
- Responsible Procurement
Environmental Achievements
- Decreased total carbon intensity (scope 1, 2 and 3 emissions) per full-time equivalent (FTE) by 28% since FY12
- Reduced printing use by 28% in global offices, saving $500,000
- Raised Chicago office waste diversion rate to 46% from 34% by recycling and organic composting
- Purchased renewable energy credits that apply to scope 2 emissions for all operations in Europe, India, and the U.S.
Social Achievements
- Launched Peakon employee engagement platform
- Expanded suite of mental health and well-being support services
- Established a global Diversity & Inclusion Council
- Delivered diversity and inclusion training to more than 1,300 U.S. employees
- Distributed a record $144,000 in community grants
- Logged 24,850 hours of community engagement, equating to over $2.1 million in value
- Women comprised 48% of local senior leadership positions globally in FY19 (51% in the U.S.)
- Introduced breast milk shipping service for working mothers
Governance Achievements
- Added a fourth Edelman value – The Commitment to Positively Impact Society
- Introduced a responsible and sustainable procurement program including supplier diversity
- Mandated diversity and inclusion training
- Consolidated 10+ IT Security trainings to form one comprehensive module
- 62% of level 4+ employees received anti-corruption training in FY19
Climate Goals & Targets
Long-term Goals:
- Realize a 15% reduction in scope 1, 2, and 3 emissions by 2025
- Achieve 50% waste diversion in all Edelman offices by 2025
Medium-term Goals:
- Realize a 10% reduction in scope 1, 2 and 3 emissions by 2022
- Source 100% renewable electricity where available for all scope 2 emissions by 2022
- Incorporate sustainability in selection criteria for business partners by 2022 (U.S.) and 2025 (worldwide)
- Achieve 30% racial/ethnic workplace diversity in the U.S. by 2022
Short-term Goals:
- Achieve 50% waste diversion in hub offices by 2020
- Achieve 50% women in senior leadership positions globally by 2020
- Deliver 50% of pro bono projects against five priority UN SDGs by 2021
- Improve Peakon survey tool’s well-being engagement measure by 0.5 percentage points by 2020
Environmental Challenges
- Reaching 50% women in senior leadership positions globally (though 48% was achieved in FY19)
- Reaching 10% spend goal with diverse suppliers
- C-score still short of objective (6.6 out of 10)
- Increase in absolute scope 1, 2 and 3 global carbon emissions by 18% vs. FY17, driven by business air travel
Mitigation Strategies
- Applying a bottom-up and top-down approach to building trust in citizenship
- Empowering employees to lead local initiatives
- Implementing a vendor management system
- Developing a supplier diversity pilot program
- Implementing measures to reduce emissions from business air travel (centralized travel booking system, “green” hotels, pilot program to reduce air travel)
Supply Chain Management
Supplier Audits: 53 suppliers participated in Phase 1 and 2 of supplier engagement program (FY19)
Responsible Procurement
- Code of Ethics for Suppliers and Services Providers
- Environmental Policy
- Sustainable Procurement Policy
- Supplier diversity program
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Regulatory changes
- Market shifts
- Carbon tax implementation
Opportunities
- Development of energy-efficient products and services
Reporting Standards
Frameworks Used: GRI Standards: Core option, UN Global Compact, TCFD
Certifications: Carbon Trust Standard, EcoVadis Gold rating
Third-party Assurance: Not disclosed
UN Sustainable Development Goals
- Goal 3: Good Health and Well-being
- Goal 4: Quality Education
- Goal 5: Gender Equality
- Goal 10: Reduced Inequalities
- Goal 13: Climate Action
Edelman's initiatives contribute to these goals through pro bono work, community investment, diversity and inclusion programs, and environmental sustainability efforts.
Sustainable Products & Innovation
- Not disclosed
Awards & Recognition
- Working Mother Magazine’s Best Places to Work
- AdAge’s Best Places to Work
- Great Places to Work’s Best Workplaces in Canada and Best Workplace for Mental Wellness in Canada
- Human Rights Campaign’s Best Places to Work for LGBTQ Equality
- Gender Fair company
- National Association for Female Executives Top Company for Executive Women
- Kancil Award (Malaysia)
Reporting Period: 2022
Environmental Metrics
Climate Goals & Targets
Environmental Challenges
- Most B2B companies are planning for an economic downturn in 2023, making it challenging to get the attention of decision-makers and pass the procurement process.
- Products and services deemed non-critical will likely be the first to be cut during an economic downturn.
- Stricter procurement processes require proving value to prospective customers.
- Oversaturation of thought leadership content makes it difficult to capture customer attention.
Mitigation Strategies
- High-quality thought leadership is identified as an effective tool to demonstrate value during tough economic times.
- Thought leadership should offer a strong, data-backed point of view on how to succeed during a downturn.
- Improving the quality and measurability of thought leadership is crucial.
- Focusing on thought leadership that is finely tuned to economic realities and a customer's industry.