Maximum Entertainment AB (publ)
Climate Impact & Sustainability Data (2023)
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Environmental
- Social
- Governance
Environmental Achievements
- Increased efficiency through brand and team integration, optimizing operations and enabling seamless cross-continental work through a comprehensive remote work model for cross-functional teams.
Social Achievements
- Cultivated an inclusive culture respecting diversity in all forms; global operations in seven countries enrich the company with diverse talent, covering the entire value chain of game creation; prioritized creating a sustainable work environment in an organization built on learning and continuous development; actively worked for an inclusive culture based on Maximum Entertainment's values of trust in employees, equal value for all, inclusion, self-determination, and diversity; promoted gender equality with women in leading positions throughout the company.
Governance Achievements
- Focused on streamlining operations and increasing transparency throughout the group; implemented unified technology packages and software, creating a more cohesive and efficient work environment; established a group-level legal team to consolidate legal operations, enforce compliance, and strengthen transparency.
Climate Goals & Targets
Short-term Goals:
- Generate 30% of revenue from owned IP by 2025
Environmental Challenges
- Commercial success of games depends on meeting market expectations and maintaining market interest; risk of demand not meeting expectations; retaining employees in a rapidly changing industry with high demand for skilled personnel; risks associated with operational delays in internal and external game development processes; risks associated with IT infrastructure disruptions in the company's and its partners' systems; technological advancements and the dependence of game projects on available technology; financing investments in games and the need for additional capital; currency exchange risk due to revenues primarily in USD, EUR, and GBP while reporting in SEK; interest rate risk due to reliance on financing from credit institutions with variable interest rates; protecting intellectual property rights; handling personal data in compliance with GDPR; changes in legislation and regulations across multiple jurisdictions.
Mitigation Strategies
- Diversifying revenue streams through a mix of owned IP, publishing titles, and sub-publishing titles; regular communication with stakeholders and transparency; fostering a culture that values diversity and employee well-being; expertise across the entire value chain of game production; standardized processes and security tools implemented across the company; keeping updated on new technology and distributing content on multiple platforms; developing its own technical framework for some titles; having MSEK 72 and additional financing available through loan agreements of 1 MUSD; cost reductions implemented in 2023; launching OIP and releasing games in 2024; establishing a group-wide legal team to secure and preserve intellectual property rights; adhering to GDPR regulations; monitoring market developments and adjusting financing and investment decisions to reflect risk-return profile.