Invibes Advertising
Climate Impact & Sustainability Data (2023, February 2023)
Reporting Period: 2023
Environmental Metrics
Total Carbon Emissions:Not disclosed
Scope 1 Emissions:Not disclosed
Scope 2 Emissions:Not disclosed
Scope 3 Emissions:Not disclosed
Renewable Energy Share:Not disclosed
Total Energy Consumption:Not disclosed
Water Consumption:Not disclosed
Waste Generated:Not disclosed
Carbon Intensity:27 CO2g/1000 impressions
ESG Focus Areas
- Climate Change
- Sustainable Advertising
Environmental Achievements
- Reduced campaign emissions to 27 CO2g/1000 impressions (95% lower than industry average of 670 CO2g/1000 impressions).
Social Achievements
- Not disclosed
Governance Achievements
- Not disclosed
Climate Goals & Targets
Long-term Goals:
- Not disclosed
Medium-term Goals:
- Not disclosed
Short-term Goals:
- Further decrease campaign emissions.
Environmental Challenges
- High carbon footprint of digital advertising due to energy consumption of servers.
- Ineffective advertising reaching only one-third of the intended audience.
Mitigation Strategies
- Developed high-impact ad formats and smart targeting to increase attention and reduce wasted resources.
- Switching to renewable energy for outsourced servers.
- Launched Invibes Carbon-Neutral label for clients.
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Not disclosed
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used: ESG Score
Certifications: Null
Third-party Assurance: Not disclosed
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- Invibes Carbon-Neutral label
Awards & Recognition
- Not disclosed
Reporting Period: February 2023
Environmental Metrics
ESG Focus Areas
- Environmental
Environmental Achievements
- Achieved an ESG Score of 9.4 out of 10 for its environmental information system.
- Environmental information system covers all scopes of emissions from direct and indirect activities throughout the value chain.
Climate Goals & Targets
Medium-term Goals:
- Reduce energy consumption of advertising campaigns within 3 years.
Short-term Goals:
- Supply all servers with green energy by the end of 2023.
Environmental Challenges
- Partial accounting of indirect impacts from employee mobility and office buildings.
- Reliance on a single source for energy intensity of the internet data, rather than multiple sources and averaging.
- Lack of specified controls on external information from suppliers regarding energy used to power servers.
Mitigation Strategies
- Recommendations to include indirect impacts of employee mobility and office buildings in the environmental information system.
- Recommendations to use a wider range of studies and research on the energy intensity of the internet and average the results.
- Recommendations to implement checks on figures supplied by the company's suppliers concerning the energy used to power the servers.
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: International GHG Protocol, European Green Taxonomy, CSRD, Global Reporting Initiative
Third-party Assurance: ESG Score