Climate Change Data

Mobsta Ltd

Climate Impact & Sustainability Data (2022, 2023)

Reporting Period: 2022

Environmental Metrics

Total Carbon Emissions:170.8 tCO2e/year
Carbon Intensity:23.2 tCO2e/£m or 6.2 tCO2e/employee in 2022

ESG Focus Areas

  • Governance
  • Workers
  • Community
  • Environment
  • Customers

Environmental Achievements

  • Reduced GHG emissions by 4% from 174.7 tCO2e in 2021 to 170.8 tCO2e in 2022.

Social Achievements

  • Paid bonuses despite non-profitable quarters.
  • Actively diversified workforce across age, gender, and ethnic minorities.
  • Involved in community projects to tackle homelessness.

Governance Achievements

  • Improved internal governance policies and IT safety policies.

Climate Goals & Targets

Long-term Goals:
  • Aiming for the company to be handed over for employee ownership in 2025.
Medium-term Goals:
  • Improve supplementary benefits available to all employees through easily available mental health cover.
  • Develop specific positive benefit for local community.
  • Improve communities ties outside London.
  • Develop volunteering opportunities for team members.
  • Increase revenue but reduce ad carbon intensity.
Short-term Goals:
  • Reduce carbon intensity in ad operations.
  • Move to greener office.

Environmental Challenges

  • Increase in spend in some categories (IT infrastructure and services, entertainment, professional services, and miscellaneous) leading to higher emissions in those areas.
  • Need to reduce carbon intensity in ad operations and move to a greener office.
Mitigation Strategies
  • Reducing spend in areas like entertainment and subsistence.
  • Working with sustainable suppliers.
  • Implementing a framework for travel decision-making and encouraging eco-friendly options.
  • Improving data collection and processes around business travel.

Supply Chain Management

Responsible Procurement
  • Continue to work with suppliers which are actively engaged with sustainability and are working to address their own impact
  • Engage suppliers which may not be aware of MOBSTA’s commitment to reducing impact through supplier surveys and sharing communications regarding MOBSTA’s progress

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: B Corp

Third-party Assurance: ZeroBees

Reporting Period: 2023

Environmental Metrics

Total Carbon Emissions:288 tCO2e/year
Carbon Intensity:26.2 tCO2e/£m or 8.9 tCO2e/employee in 2023

ESG Focus Areas

  • Environmental
  • Social
  • Governance

Environmental Achievements

  • Reduced carbon intensity in ad operations. 288 tCO2e in 2023, down 29% from adjusted 2019 baseline.

Social Achievements

  • Improved social and environmental performance training
  • Improved supplementary benefits available to all employees through easily available mental health cover
  • Developed new community ties in Dunstable by sponsoring AFC Dunstable and supporting young people in sport
  • Better feedback gathering from customers via IPA ad tech survey. Finished year at Number 1.

Governance Achievements

  • Improved social and environmental performance training
  • Developed progression matrix for all staff (goal for 2025)

Climate Goals & Targets

Long-term Goals:
  • Continued focus on diversifying leadership team
  • Help our community partners with their B Corp process
  • Creating an advertising B Corp community
  • Continuing to develop volunteering opportunities for team members
  • Continue to increase revenue but reduce ad carbon intensity
  • Re-certify B Corp with a score higher than 113
Medium-term Goals:
  • Increase partnerships with Government and purpose-driven enterprises
  • Further explore employee ownership
  • Increase age diversity at Mobsta
Short-term Goals:
  • Ensure landlord understands our needs for renewable power

Environmental Challenges

  • Entertainment remains a large spend area, and combined with high GHG intensity per pound, is the largest contributor to Mobsta’s footprint.
  • High GHG intensity per pound spent on entertainment.
Mitigation Strategies
  • Work with our partners to continue to reduce the impact of our downstream ad distribution
  • Continue our commitment to sustainable travel minimizing flights as much as possible
  • Make further improvements to our office-related emissions
  • Deeper insight into our entertainment & spending to support decarbonisation & sustainability

Supply Chain Management

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: B Corp