Adtraction Group AB
Climate Impact & Sustainability Data (2023)
Reporting Period: 2023
Environmental Metrics
Total Carbon Emissions:565,479 kg CO2e
Carbon Intensity:4.2 tons CO2e per employee
ESG Focus Areas
- Climate
- Workforce
- Value chain workers
- Governance
Environmental Achievements
- Compensated for 2023 emissions through carbon offsetting with GoClimate projects certified by the Gold Standard Foundation.
- Majority of Adtraction’s office spaces across Europe use green electricity.
- Implemented processes for recycling used electronics in 2021.
Social Achievements
- eNPS score of 53 in 2023 (above 50 considered excellent).
- Employee turnover of 16% in 2023.
- Offered 14 internships and student worker positions in 2023.
Governance Achievements
- Plans to further improve KYC process by introducing additional approval requirements.
- Implemented security measures on all company-owned devices to prevent ransomware, including a Mobile Device Management solution.
- Daily backups of important data stored encrypted; regular tests to ensure backups and readback functionality.
Climate Goals & Targets
Medium-term Goals:
- Remain at or below the current emission level of 3.4 tonnes of CO2 per employee.
Short-term Goals:
- Maintain eNPS score above +50.
- Keep gender distribution in the range of 40/60 - 60/40.
- Formalise a Code of conduct for employees.
- Further enhance KYC process.
Environmental Challenges
- Substandard working conditions and potential human rights violations at brands on the platform (low risk).
- Diversity risks stemming from a homogeneous team composition (low risk).
- IT security risks related to potential loss of critical expertise (low risk).
- Insufficient skills development opportunities (low/medium risk).
- Working conditions and work environment potentially leading to higher staff churn (low/medium risk).
- Risk of data breach (low/medium risk).
Mitigation Strategies
- Strengthening KYC process.
- Streamlining skills development and encouraging employee training.
- Increasing competence through internal knowledge sharing.
- Enhancing visibility of IT security and compliance efforts.
- Conducting more comprehensive evaluations of suppliers’ working conditions.
- Setting ambitious, long-term goals for CO2 emissions reduction.
Supply Chain Management
Responsible Procurement
- Evaluation of cost, quality, reliability, ethical and trustworthy suppliers.
Climate-Related Risks & Opportunities
Opportunities
- Setting ambitious, long-term goals for CO2 emissions reduction.
Reporting Standards
Frameworks Used: ESRS
UN Sustainable Development Goals
- 5
- 8
- 13