Visit Belfast
Climate Impact & Sustainability Data (2023-2024, 2024-2027)
Reporting Period: 2023-2024
Environmental Metrics
ESG Focus Areas
- Environmental Sustainability
- Social Impact
- Economic Growth
- Governance
Environmental Achievements
- Secured funding for a project to calculate the carbon footprint of tourism and events in Belfast and develop a decarbonisation strategy.
- Calculated the carbon impact of two conferences and identified changes to reduce their impact.
- Calculated annual staff travel carbon footprint (66.27 tonnes CO2e).
- Installed a more energy-efficient digital wall in the Visit Belfast Welcome Centre.
- Participated in a project to understand the business case for a Belfast Heat Network.
- Supported a scoping project to find a solution to Single Use Plastic (SUP) in venues.
- Conducted an audit of single-use items and created an action plan to reduce or eliminate them.
- Hosted a ‘Swap Shop’ to reduce waste.
Social Achievements
- Generated £133m economic impact.
- Delivered 570,000 bed nights, 130 conferences, and 159 cruise ship calls.
- Managed a volunteer programme with 1335 volunteer hours.
- Raised £44,675 for local food banks and homeless charities through ‘Changing The Menu. For Good’.
- Supported 475 industry partners, 43 of which are charities/not-for-profits.
- Provided opportunities for 675 students to participate in educational programmes.
- Improved employee wellbeing through initiatives like a steps challenge and staff wellbeing committee.
Governance Achievements
- Achieved Gold status with Green Tourism.
- Received the ABPCO Best Impact and Legacy Award for ‘Changing The Menu. For Good’.
- Provided sustainability training to all new employees.
- Added sustainability as a standing agenda item on monthly Manager Meetings.
- Supported staff attendance at the Global Destinations Sustainability Forum.
Climate Goals & Targets
Short-term Goals:
- Triple bottom line targets for 2024-2025 (economic, environmental, social)
Environmental Challenges
- Reducing the environmental impact of tourism and events.
- Promoting sustainable practices within the industry.
- Ensuring the accessibility and inclusivity of tourism.
Mitigation Strategies
- Developed a decarbonisation strategy.
- Partnered with industry stakeholders to promote sustainable practices.
- Implemented accessible video itineraries and training modules.
Supply Chain Management
Responsible Procurement
- Requiring tenderers to provide information on the sustainability of their goods and services.
- Increasing the number of goods sourced from the island of Ireland.
- Switching to biodegradable and compostable packaging.
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: UN SDGs
Certifications: Green Tourism Gold
UN Sustainable Development Goals
- 8 of the UN SDGs
Awards & Recognition
- ABPCO Best Impact and Legacy Award
- Green Tourism Gold
Reporting Period: 2024-2027
Environmental Metrics
ESG Focus Areas
- Sustainability
- Community Engagement
- Economic Impact
Environmental Achievements
- Ranked 11th out of 100 sustainable destinations globally (Global Destination Sustainability Index 2023)
- 76% of Belfast hotel bedrooms sustainably certified (baseline 24% 2021)
- Over £28,000 raised through Visit Belfast’s Changing the Menu, For Good initiative
Social Achievements
- Promoting neighbourhood tourism to instill civic pride and ownership among Belfast residents
- Supporting Belfast City Council's 'Make Yourself at Home' tourism strategy
- Collaborating with neighbourhood-based organizations (Fáilte Feirste Thiar, EastSide Partnership)
Governance Achievements
- Public-private partnership model (40% funding from partnerships and commercial revenue)
- Strategic alignment with national and regional tourism strategies (DfE's Economic Vision, Belfast Agenda)
- Outcomes-based accountability methodology
Climate Goals & Targets
Long-term Goals:
- Contribute to Belfast City Council's goal of doubling the value of tourism to £800m by 2030
Medium-term Goals:
- Achieve £150 million economic impact by 2026/27 (6.25% annual growth)
Short-term Goals:
- Increase the value of tourism to £133m in 2024/25
Environmental Challenges
- Post-pandemic recovery challenges (staffing, costs)
- Inflation and cost of living pressures
- Political instability
- Climate change and conscious travel trends
- Availability of secure coach parking
Mitigation Strategies
- Agile response to consumer demand
- Strong commercial focus to support operational costs
- Collaboration with stakeholders
- Sustainable tourism initiatives
- Exploring alternative solutions for coach parking
Supply Chain Management
Responsible Procurement
- Promoting Green Tourism accreditation
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: GRI, Global Destination Sustainability Index
Certifications: Green Tourism
Awards & Recognition
- Cruise Critic Best UK and Ireland Port of Call 2023
- Destination team of the year – UK 2022 & 2023 (Meetings Industry Association)