Climate Change Data

Environmental Metrics

ESG Focus Areas

• Client Value
• Sharing Value
• Employee Value
• Environmental Value
• Mutual Growth Value

Environmental Achievements

• Reduced greenhouse gas emission by 2.1% compared to 2012
• Reduced water intake by 4.7% compared to 2012
• Saved KRW 85 million through energy efficiency

Social Achievements

• Launched various social contribution programs, including Love Bazaar, Broadcasting Academy, Love Design, and pro bono projects
• Increased volunteer participation rate to 85%
• Implemented employee wellbeing initiatives such as Sarang Sarang Committee, Stress Care Center, and i-Cheil Childcare Center

Governance Achievements

• Established a Sustainability Committee
• Implemented a compliance management system with a dedicated team and legal information portal
• Established a risk management system covering financial and non-financial risks

Climate Goals & Targets

Environmental Challenges

• Global economic instability
• Diversification of media and expansion of global marketing solution companies
• Addressing social issues and environmental concerns

Mitigation Strategies

• Providing systematic solutions and creative ideas
• Actively acquiring overseas companies to strengthen global capacity
• Implementing CSV strategies through GCSC, and engaging in various social contribution activities

Supply Chain Management

Responsible Procurement

• Business Rule on Supplier Management
• Knowledge Sharing Seminars
• Web Portal for Suppliers
• Electronic contract system
• Online order system

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: GRI G3.1, ISO 26000

Third-party Assurance: DNV GL Business Assurance Korea Ltd.

Environmental Metrics

ESG Focus Areas

• Client Value
• Sharing Value
• Employee Value
• Environmental Value
• Mutual Growth Value

Environmental Achievements

• Reduced GHG emissions from 2,316 tCO2e in 2013 to 2,120 tCO2e in 2014. Reduction of 154 tCO2e in Scope 2 and 42 tCO2e in Scope 1 in 2014 through conversion and reinforcement of equipment and other measures.
• Won a special prize in the CDP disclosure in October 2014 for excellence in target setting and management of GHG emissions.
• Selected as a Company of Excellence in Eco-Mileage in the 2nd Half of 2014 by the Seoul Metropolitan Government.

Social Achievements

• Launched the ‘Univoca’ (South Korean-North Korean translator) application to resolve language barriers for North Korean student defectors; won a Bronze at the Cannes Lions.
• Increased employee volunteer participation rate and hours significantly year-on-year.
• Improved return and retention rates for female employees after parental leave.
• Various social contribution programs including 'Look At Me' app for autistic children and 'Power Sleep' app donating idle smartphone CPUs for research.

Governance Achievements

• Included in the Dow Jones Sustainability Index (DJSI) Asia Pacific and DJSI Korea, the first advertising agency to be included.
• Established the Compensation Committee and Insider Trading Committee to enhance transparency in corporate management.
• Implemented a robust compliance management system with training and a legal portal system.

Climate Goals & Targets

Environmental Challenges

• Prolonged economic downturn at home and abroad.
• Global uncertainties in the marketing environment.
• High number of abandoned dogs in Korea.
• Environmental impact of discarded analogue TVs.
• Global consumption and waste production.

Mitigation Strategies

• Developed wide-ranging advertisers in major global markets.
• Provided optimal solutions to clients amid global uncertainties.
• 'Adopt me' campaign to facilitate the adoption of abandoned dogs.
• 'TV Road' campaign to upcycle discarded TVs into eco-friendly paths.
• 'Reversible Barcode' campaign to offset environmental impact of purchases.

Supply Chain Management

Responsible Procurement

• Fair Trade Commission’s ‘Supplier Selection and Management Guideline’
• ‘Supplier Management Rules’
• ‘Web Portal for Suppliers’
• Guideline on Sustainable Management for Suppliers
• CSR Training for Suppliers

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: GRI G4 (Core option)

Third-party Assurance: DNV GL

Awards & Recognition

• Special prize in the CDP disclosure
• Company of Excellence in Eco-Mileage

Environmental Metrics

ESG Focus Areas

• Environment
• Social
• Governance

Environmental Achievements

• Achieved an 'A' in the 'KCGS overall rating' for two consecutive years. Environment rating improved from B+ to A.
• Installed solar power generation facilities on the rooftop of the company building.
• Achieved three consecutive years of accident-free workplaces since 2021.
• Became the first in the advertising industry to obtain certification for the safety and health management system (ISO 45001:2018) in 2023.

Social Achievements

• Achieved an 'A+' in the 'KCGS overall rating' for Social for two consecutive years. Social rating improved from A to A+.
• Launched 'Green Cheil', an internal eco-friendly organizational culture campaign.
• Implemented a paperless office initiative, saving approximately 190,000 sheets of paper per year.
• Maintained a 20% telecommuting rate to improve work flexibility and reduce carbon emissions.
• Implemented AI-related training to enhance employee growth and work efficiency.
• Created branded goods in collaboration with local businesses, minimizing environmental impact and maximizing community impact.
• Introduced the ‘senior outside director system’ to enhance board independence and transparency.
• Live-streamed general meetings of shareholders online since 2022 and implemented an electronic voting system since 2021.

Governance Achievements

• Introduced the ‘senior outside director system’ for the first time to enhance the independence and transparency of the board of directors.
• Live-streamed general meetings of shareholders online since 2022.
• Implemented an electronic voting system since 2021.

Climate Goals & Targets

Environmental Challenges

• Increased energy usage due to the end of the COVID-19 pandemic and a 32% increase in the average number of employees in the office compared to 2022.
• Higher greenhouse gas emissions due to increased energy usage.

Mitigation Strategies

• Developed and implemented a plan to reduce greenhouse gas emissions and energy usage through facility efficiency improvements (e.g., cleaning boilers, repairing pipe insulation, installing automatic doors, replacing air conditioners and lighting with LED).
• Installed solar power generation facilities.
• Implemented a lights-out policy, reduced elevator use, and encouraged the use of staircases.
• Adjusted indoor temperatures to save energy.
• Implemented a paperless workplace campaign and encouraged the use of tumblers.

Supply Chain Management

Supplier Audits: Not disclosed

Responsible Procurement

• Environmentally Friendly (ESG) Practices Agreement with 96 partner businesses.
• Preferential treatment for SMEs with outstanding ESG business practices.

Climate-Related Risks & Opportunities

Physical Risks

• Natural disasters (storms, floods, wildfires, high temperatures)

Transition Risks

• Increased costs of complying with stricter environmental standards.

Opportunities

• Cost savings from reducing energy use.
• Income growth from sustainability-focused marketing campaigns.

Reporting Standards

Frameworks Used: GRI Standards 2021, SASB’s Advertising & Marketing standard

Certifications: ISO 45001:2018

Third-party Assurance: British Standards Institution (BSI)

UN Sustainable Development Goals

• Not disclosed

Not disclosed

Sustainable Products & Innovation

• Not disclosed

Awards & Recognition

• Cultural Heritage Protection Corporate Award
• A rating from KCGS for two consecutive years