Aveda Corp.

Climate Impact & Sustainability Data (2013-2014)

Total Carbon Emissions:13.2 million kg CO2e

Renewable Energy Share:1%

Total Energy Consumption:49 million MJ

Water Consumption:75,034 m3

Water use and industrial wastewater down from FY2012 by 6% (absolute)
All types of waste generation down from FY2012 by 11–18% (absolute); recycling up from FY2012 by 4% (absolute)
C2C certifications or recertifications for 11 products
Introduction of more 100% PCR HDPE bottle components and introduction of PCR in non-dispensing polypropylene caps
Introduction of product packaging tubes made with a sugar cane-based polyethylene bio-resin that is 96% plant derived blended with PCR polyethylene
Introduction of 100% PCR coated paper stock for folded cartons and hang tags

Joined other businesses in BICEP to advocate for science-based climate change policy
$6 million raised during Earth Month
$200,000 given to Hurricane Sandy Relief programs
97% of Aveda Lifestyle Salons and Spas participate in Earth Month
Implementation of Aveda Mission Leader™ platform for employee engagement
Blaine employee volunteer participation rate of 35%

Establishment by ELC of a dedicated sustainability function with the hiring of ELC’s first Vice President of Global Corporate Responsibility

Long-term Goals:

Company is net zero on carbon and potentially positive
Company is zero waste to landfills for manufacturing and distribution and for product returns and excess inventory
Water from robust water supplies; returning to ecosystems in healthy condition, at least 10% total reduction in use
100% network salon participation in Earth Month
100% active participation of the network in “ecosalon” activities/certification
Leave No Trace—packaging in closed loop C2C system. Packaging materials are recovered for reuse and/or are compostable.

Medium-term Goals:

Achieve an average of 97% naturally derived ingredients for new retail product launches
Implement formalized review of manufacturing energy requirements during new product formulation and production process development
14% reduction in GHG emissions per kg production
80% recycling rate for manufacturing
98% recycling rate for Midwest Distribution Center

Short-term Goals:

Evaluation ongoing; policy update expected by FY2016
Aveda funding for 12 additional projects that deliver environmental and/or social benefits to our sourcing communities
Identification of supply chain water-related risks for at least 6 key ingredients
Development of a Community Supplier Agreement defining Aveda’s obligations to small community suppliers of botanical ingredients to enhance the level of predictability of purchases and support if Aveda’s needs for the ingredient change over time
A total incidence rate no greater than 1.45
At least 50% participation of all North American employees in volunteer activities
At least $7 million in Earth Month Fundraising
At least 90% Concept Salon participation
Over 4,000 Network professionals will engage with Aveda Mission Leader (approximately 10% of all Network professionals)
Over 1,000 Aveda Mission Leader users will participate in the Green Salon Certification Project
100% of Experience Center Advisors and staff will participate in Aveda Mission Leader
100% increase in bio-based polymer packaging (by tonnage) from FY2014

Increase in energy use through process improvements for high-performance formulas that require added energy
Respond to increase in production levels with actions to reduce environmental impact
Work with partners to help restore and enhance damaged ecosystems as business grows
Lowering energy and water consumption for guests and salons using Aveda products
Maximize Aveda Network participation in Mission-related activities
Certain ingredients that do not meet Cradle to Cradle biological nutrient status
Get post-consumer materials into the recycling stream so the technical nutrient status can be fulfilled
Reduce product returns
Energy use up from FY2012 by 17% (absolute)
Greenhouse gas use up from FY2012 by 9% (absolute)
Safety-related incidents (including near misses and property damage) increased by 65% between FY2012 and FY2014
Relatively low participation rate (72%) of U.S. Aveda Concept Salons in Earth Month
Initial Green Salon Project did not meet goals (20–30% participation); relaunch planned for FY2016
Continue to seek higher recycled content in aluminum tubes while maintaining required performance characteristics

Ongoing evaluation of Aveda’s Green Ingredient Policy
Continued commitment to greater traceability for PKO-derived ingredients and to use RSPO sources, including organic certified palm fruit oil
Water-related sourcing community benefits projects funded through Global Greengrants Fund in India, Nepal, Brazil, and Madagascar
Aveda Mission Leader™ platform for employee engagement
Full Circle packaging takeback program rolled out to Experience Centers
Purchases of RSPO certified ingredients began after FY2014, however, research on availability began during the reporting period.
Engagement with Schneider Electric for a thorough energy audit of the facility
Incorporate accountability for addressing resource use with capital expenditure planning for the facility
Initiated research on low water use products that deliver professional level performance
Renewed efforts with Zero Waste teams charged with eliminating waste at the source
Discussions with the supplier about using an easier-to-recycle packaging material
Pursuing purchase of a specialized baler that will enable us to easily recycle the packaging
Relaunch of Green Salon Project planned for FY2016

Supplier Audits: 5 CoC, 4 IMO audits

Frameworks Used: GRI, Ceres Principles

Certifications: Cradle to Cradle