Climate Change Data

Environmental Metrics

ESG Focus Areas

• Protecting the Planet
• Opening Doors
• Safeguarding Journeys
• Operating Responsibly

Environmental Achievements

• Spent $7.7M+ since 2019 on water and energy efficiency investments
• Recycled over 800 pieces of obsolete or damaged equipment (almost 6 tons of e-waste) in 2019 and 2020

Social Achievements

• Launched Lightkeeper Service Culture focusing on Heart for Service, Care, Respect, and Own the Experience
• Became a founding partner of THE INITIATIVE: Advancing the Blue and Black Partnership
• Continued proprietary anti-human trafficking training, The Room Next Door, in a virtual setting
• Named USA Today’s No.1 “Best Budget-Friendly Hotel” in its annual Readers Choice Awards (2020)
• Consistently ranked in Entrepreneur Magazine’s Annual Franchising 500
• Named a Military Friendly® Employer and a “Best for Vets” employer
• Provided support for Project Roomkey and Homekey in California

Governance Achievements

• Launched first compliance manual (Code of Conduct) in 2019
• Established a G6 Hotline and a Values Hotline for reporting concerns
• Rolled out an Owner’s Code of Conduct and a Supplier’s Code of Conduct in 2020
• Implemented enhanced due diligence on new franchise partners, development consultants, and key vendors starting in 2019
• Updated Brand Standards to include ESG requirements

Climate Goals & Targets

Environmental Challenges

• COVID-19 pandemic
• Human trafficking
• Operational risks (discrimination, IT data security, team member and guest safety)

Mitigation Strategies

• Developed comprehensive COVID-19 initiative focusing on Enhanced Cleaning & Sanitization, Physical & Social Distancing, and Safe Behavioral Practices
• Implemented enhanced safety and security procedures, employee and franchise education, training and response, and partnerships and advocacy to combat human trafficking
• Conducted annual enterprise risk assessments and implemented mitigation strategies
• Implemented remote auditing of owned locations, developed a process to protect against fraudulent behavior, and automated franchise business reporting

Supply Chain Management

Responsible Procurement

• Supplier Code of Conduct

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: GRI

Awards & Recognition

• USA Today’s No.1 “Best Budget-Friendly Hotel” (2020)
• Entrepreneur Magazine’s Annual Franchising 500
• Military Friendly® Employer
• Best for Vets employer

Environmental Metrics

ESG Focus Areas

• Protecting the Planet
• Opening Doors
• Operating Responsibly

Environmental Achievements

• Spent $7.7M+ since 2019 on water and energy efficiency investments
• Prevented over 120,000 lbs. of e-waste through certified recycling partners
• Implemented Sharp Bio-hazardous Waste Containers across the owned portfolio

Social Achievements

• Launched ‘Light Her Way’ program to support women seeking hotel ownership opportunities
• Donated $250,000 to the American Hotel & Lodging Association Foundation “No Room for Trafficking” Survivor Fund
• Provided anti-human trafficking training to 100% of corporate support team members and franchise owners annually
• Completed a compensation study to ensure pay equity across the corporate support team

Governance Achievements

• Launched first compliance manual in the form of a Code of Conduct in 2019
• Updated and rolled out an enhanced Hotline to make reporting and responding to incidents easier
• Rolled out an Owner’s Code of Conduct for franchisees and a Supplier’s Code of Conduct

Climate Goals & Targets

Environmental Challenges

• Not disclosed

Mitigation Strategies

• Not disclosed

Supply Chain Management

Supplier Audits: Not disclosed

Responsible Procurement

• Vendor Code of Conduct

Climate-Related Risks & Opportunities

Physical Risks

• Not disclosed

Transition Risks

• Not disclosed

Opportunities

• Not disclosed

Reporting Standards

Frameworks Used: GRI

Certifications: Null

Third-party Assurance: Not disclosed

UN Sustainable Development Goals

• Not disclosed

Not disclosed

Sustainable Products & Innovation

• Not disclosed

Awards & Recognition

• USA Today’s No.1 “Best Budget-Friendly Hotel”, Entrepreneur Magazine’s Annual Franchising 500, No.3 Best Motel Franchise, #1 in revenue category in the 2022 Military Friendly Employer Survey