Better Collective A/S
Climate Impact & Sustainability Data (2019, 2020, 2021, 2022, 2023)
Reporting Period: 2019
Environmental Metrics
ESG Focus Areas
- Responsible Gambling
- People
- Governance
- Local Communities & Environment
Environmental Achievements
- Hosted a "Make BC Greener" workshop to discuss environmentally friendly initiatives.
- Initiated a bottle cap collection program in Niš, Serbia, donating the proceeds to help procure orthopedic support devices.
- Participated in the ITrash Challenge in Niš, collecting one truckload of garbage.
- Planted trees in Niš as part of the "Let Niš Breathe" action.
Social Achievements
- Launched the "Better Nis" program focusing on community initiatives in Niš, Serbia.
- Invested in Mindway AI (19.99% of shares), specializing in identifying at-risk gambling behaviors.
- Co-founded Responsible Affiliates in Gambling (RAiG) to promote responsible gambling.
- Supported local IT communities in Niš through sponsorships and workshops.
- Improved gender diversity in management (from 14% to 17%).
Governance Achievements
- Implemented a Code of Conduct in 2018, integrated into the onboarding program.
- Automated several compliance processes for their sites.
- Passed the annual social responsibility audit by Gambling Integrity.
Climate Goals & Targets
- Increase the share of women in management to 35% by 2023.
Environmental Challenges
- Attracting more women to the organization.
- Minimizing environmental impact (especially air travel).
- Evolving regulatory landscape in the iGaming industry.
- Limited data on user betting behavior due to their position in the value chain.
Mitigation Strategies
- Implementing a travel policy to substitute travel with video conferencing.
- Working to increase the share of women in management to 35% by 2023.
- Maintaining an in-house legal team to stay updated on regulations and apply for licenses.
- Investing in and partnering with Mindway AI to address responsible gambling concerns.
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: UN Global Compact, UN Sustainable Development Goals (SDGs)
Reporting Period: 2020
Environmental Metrics
ESG Focus Areas
- Responsible gambling
- Governance
- People
- Local community
- Environment
Environmental Achievements
- Implemented a travel policy to substitute travel with video conferencing, resulting in unforeseen emission reductions due to the COVID-19 pandemic.
- Switched to green electricity in Copenhagen HQ office.
- Improved waste management and minimized waste in lunch delivery.
Social Achievements
- Increased awareness of possible bias in recruitment processes.
- Implemented an anti-harassment policy and prepared training for rollout in 2021.
- Hosted a hackathon for IT students to create digital environmental solutions.
- Implemented the Better Future program in Niš to support young adults in choosing their future careers.
Governance Achievements
- Updated whistleblower policy and rolled it out to all offices.
- Automated several compliance processes for sites.
- Received the Award for Commitment to Compliance by an Affiliate Company at the Global Regulatory Awards 2020.
Climate Goals & Targets
- Not disclosed
- Not disclosed
- 35% women in management by 2023
- Board of directors to include two female members by 2023
Environmental Challenges
- Air travel accounting for almost 75% of emissions.
- Limited data on users' betting behavior due to Better Collective's position in the value chain.
- COVID-19 pandemic impacting societies worldwide and accelerating the reduction in travel.
Mitigation Strategies
- Implemented a travel policy with the aim of substituting a reasonable part of travel with video conferencing.
- Partnered with a travel platform to optimize travel programs and monitor carbon footprint.
- Improved remote meeting facilities to facilitate online meetings.
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Not disclosed
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used: UN Global Compact, UN Sustainable Development Goals (SDGs 5 and 8)
Certifications: Null
Third-party Assurance: Not disclosed
UN Sustainable Development Goals
- SDG 5: Gender equality
- SDG 8: Decent work and economic growth
Better Collective's initiatives contribute to these goals through various programs and policies.
Sustainable Products & Innovation
- Not disclosed
Awards & Recognition
- Award for Commitment to Compliance by an Affiliate Company (Global Regulatory Awards 2020)
Reporting Period: 2021
Environmental Metrics
ESG Focus Areas
- Responsible Gambling
- Governance
- People
- Local Community
- Environment
Environmental Achievements
- Improved data quality in emissions reporting
- "One Tree per Employee" event in Niš, planting 230 trees
Social Achievements
- Implemented an anti-harassment policy
- Reached gender balance at board of directors level (33.3%)
- Launched SEO and SEM academies in Niš
- Participated in the All Index diversity, equality and inclusion initiative
Governance Achievements
- Developed a human rights policy
- Developed a modern slavery act policy
- Developed a data ethics policy
- Won "the Award for Commitment to Compliance by an Affiliate Company" at the Vixio Global Regulatory Awards for the third consecutive year
Climate Goals & Targets
- Gender balance across top management and across the Group to be 35% of the underrepresented gender by 2030
- Set an ambitious target for carbon emission reduction by the end of 2022
- Make "One Tree per Employee" an annual event in Niš
- Update travel policy to reduce travel compared to 2019
Environmental Challenges
- Gender pay gap
- Data limitations in reporting across all offices due to M&A activity
Mitigation Strategies
- Initiated a pay gap analysis to identify causes and solutions
- Focusing on streamlining data collection and establishing best practices
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: UN Global Compact, UN Sustainable Development Goals (SDG 3, 5, 8, 10)
UN Sustainable Development Goals
- SDG 3
- SDG 5
- SDG 8
- SDG 10
Initiatives contribute to good health and well-being, gender equality, decent work and economic growth, and reduced inequalities
Awards & Recognition
- Vixio Global Regulatory Awards for Commitment to Compliance (3 consecutive years)
Reporting Period: 2022
Environmental Metrics
ESG Focus Areas
- Safer gambling
- Talent attraction and retention
- Employee development
- Diversity, equity and inclusion
- Business ethics
- Cybersecurity
- Responsible marketing
- Anti-corruption
- Data/privacy protection
- Tax transparency
- Climate risk
Environmental Achievements
- Tracking carbon emissions for the fourth consecutive year; largest impact comes from travel activities; updated and developed policies, systems, and processes to manage and mitigate social, governance and environmental risks; started including server hosting in scope 3 emissions.
Social Achievements
- Established a Diversity, Equity & Inclusion board; signed the Confederation of Danish Industry’s Gender Diversity Pledge and the UN’s Women Empowerment Principles; implemented anti-harassment training; ran BC academies in Niš, Serbia; updated safer gambling policy and implemented training programs; launched safer gambling training; implemented Gamalyze software on internal employee platform.
- Annual workplace survey indicated a healthy and effective work environment with engaged and highly motivated employees (83% engagement score).
Governance Achievements
- Included ESG goals in executive management team’s bonus (10% in 2023 based on social KPIs: gender diversity and employee training); suspended business activities related to the Russian market; updated anti-bribery and corruption policy; implemented a human rights policy; developed a data ethics policy.
Climate Goals & Targets
- Minimize carbon footprint and work towards setting a reduction target.
- Reach 35% women in the workforce by 2030; reach 25% women in other management levels by 2027; 40% women on the board of directors by 2023.
Environmental Challenges
- Lagging behind in female representation in leadership positions; unsatisfactory number of harassment cases reported in the annual workplace survey; gender distribution at other management levels unsatisfactory; Russian invasion of Ukraine caused suspension of business activities in the Russian market.
- Limited progress towards 35% women in the workforce by 2030.
Mitigation Strategies
- Signed pledges to improve gender diversity; implemented anti-harassment training; continued work to increase the share of the underrepresented gender at all management levels through new initiatives; made donations to humanitarian action and set up a program to aid Polish colleagues to volunteer in local initiatives; processes for being continuously updated on regulation and applying for licenses where relevant.
Supply Chain Management
Responsible Procurement
- Considerations of environmental factors when choosing suppliers
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: UN Global Compact, Sustainable Development Goals (SDGs), Danish Financial Statements Act sections 99a, 99b, 99d and 107d, EU Taxonomy regulation
UN Sustainable Development Goals
- SDG 3 (Good Health and Well-being)
- SDG 5 (Gender equality)
- SDG 8 (Decent Work and Economic Growth)
Initiatives related to safer gambling, diversity and inclusion, employee well-being, and responsible business practices.
Awards & Recognition
- Vixio Global Regulatory Awards (for compliance)
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Safer gambling
- Talent attraction and retention
- Employee development
- Diversity, equity and inclusion
- Business ethics
- Cybersecurity
- Responsible marketing
- Anti-corruption
- Data/privacy protection
- Tax transparency
- Climate risk
Environmental Achievements
- Rigorous tracking of carbon emissions for five consecutive years
Social Achievements
- Launched leadership training program with 80 managers participating
- Achieved gender equality in top management
- Rolled out unconscious bias training with 89% participation
- Ran in-house academies in Niš, Serbia, with 75% of participants joining Better Collective
- Implemented mandatory safer gambling training for all employees
Governance Achievements
- Awarded for compliance efforts at the Vixio Global Regulatory Awards for the fifth consecutive year
- Conducted mandatory anti-corruption training for all employees
- Adopted a data ethics policy
- No reported cases of bribery or corruption
Climate Goals & Targets
- Achieve 35% representation of underrepresented gender by 2030
Environmental Challenges
- Maintaining a balanced and compliant marketing approach
- Attracting and retaining skilled employees
- Managing risks associated with larger acquisitions
- Addressing algorithm updates and the rise of AI chatbots
- Addressing gender imbalance in the workforce
- Minimizing carbon emissions from business travel
Mitigation Strategies
- Established a central legal function to ensure compliance
- Implemented a performance-based valuation of acquired entities
- Developed a strong employer brand and implemented DEI initiatives
- Continuously monitors IT infrastructure and deploys mitigation strategies
- Implemented unconscious bias training and recruitment policies to address gender gap
- Updated travel policy to include low-carbon options and careful consideration of travel needs
Supply Chain Management
Responsible Procurement
- Considerations of environmental factors when choosing suppliers
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: UN Global Compact, Sustainable Development Goals (SDGs)
UN Sustainable Development Goals
- SDG 3
- SDG 5
- SDG 8
Initiatives contribute to these goals through safer gambling, diversity and inclusion, and responsible employment practices
Awards & Recognition
- Multiple industry awards for Mindway AI's safer gambling solutions