Arbitron Inc.
Climate Impact & Sustainability Data (2002)
Reporting Period: 2002
Environmental Metrics
Social Achievements
- Expanded radio ratings services into new markets in Mexico, adding Guadalajara and Monterrey to Mexico City.
Climate Goals & Targets
Long-term Goals:
- Expand into overall media business (television, cable, network radio, outdoor, streamed audio, print, in-store media, movies, video games).
Medium-term Goals:
- Expand into additional international markets (at least seven countries outside the U.S. by the end of 2003).
Short-term Goals:
- Enhance ratings services to address the language usage of radio listeners.
Environmental Challenges
- Fragmented audiences due to increased programming choices.
- Cautious customer spending due to a fragile advertising economy.
- Need to increase participation rates in radio surveys.
- Requests from Hispanic broadcast customers to enhance ratings services to address language usage.
Mitigation Strategies
- Investing in new initiatives such as the Portable People Meter (PPM) technology.
- Developing short-term and long-term enhancements to ratings services for Hispanic listeners.
- Implementing initiatives to enhance survey services and sample quality.
- Reengineering core data processing systems to improve cost management and service delivery.