Climate Change Data

Environmental Metrics

ESG Focus Areas

• Corporate Governance
• Customer Relationship Management
• Innovation
• Supply Chain Management
• Human Rights
• Community Engagement
• Employee Development
• Occupational Health and Safety
• Environmental Management
• Energy Management and Climate Change

Environmental Achievements

• Reduced water usage per cinema attendee by 38.6% compared to the average of 2016-2018.
• 100% biodegradable bags used in 2019.
• Replaced food packaging and straws with biodegradable materials.

Social Achievements

• Launched Major Super Application, increasing app-based ticket sales to 20% in 2019 from 5-8% in 2018.
• Provided job opportunities for disabled individuals through lottery ticket sales and office syndrome massage services.
• Implemented a paperless office system, reducing paper usage and costs.

Governance Achievements

• 80% of existing employees and 100% of new employees completed training on corporate governance, business ethics, and anti-corruption.

Climate Goals & Targets

Environmental Challenges

• Economic fluctuations and changing consumer behavior due to technological advancements.
• Supply chain management challenges.
• Maintaining good corporate governance in a rapidly changing business environment.
• Environmental challenges such as water scarcity, energy consumption, waste generation, and climate change.
• Digital transformation and cybersecurity risks.

Mitigation Strategies

• Developed a robust risk management system with three levels: organizational, functional, and operational.
• Implemented a business continuity plan.
• Established a code of conduct for employees.
• Developed a grievance mechanism for reporting ethical violations.
• Implemented energy-saving measures, including switching to LED lights.
• Developed a mobile application (Super Application) to improve customer experience and efficiency.
• Implemented a paperless office system.
• Partnered with SCG to develop a Smart Air Control system for cinemas.
• Partnered with Bioform (Thailand) to use biodegradable straws and food packaging.
• Switched to biodegradable plastic bags.

Supply Chain Management

Supplier Audits: 11.32% of critical Tier 1 suppliers received onsite audits.

Responsible Procurement

• Suppliers Code of Conduct covering business ethics, sustainability, human rights, and quality management.

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: GRI Standards (Core Option)

Sustainable Products & Innovation

• Biodegradable bags, straws, and food packaging.

Awards & Recognition

• Superbrands Thailand Award (11th consecutive year), Influential Brands Award.

Environmental Metrics

ESG Focus Areas

• Corporate Governance
• Customer Relationship Management
• Innovation
• Supply Chain Management
• Human Rights
• Community Engagement
• Employee Development and Retention
• Occupational Health and Safety
• Environmental Management
• Energy Management and Climate Change

Environmental Achievements

• Reduced water consumption per moviegoer by 48.3% compared to the average of the previous 3 years (2017-2019).
• 100% use of biodegradable food packaging and straws.
• 100% replacement of plastic bags with paper bags.
• Reduced overall greenhouse gas emissions by 21% compared to the 2016 baseline.

Social Achievements

• Launched the "Cinema for Learning" project in 12 schools in 2020.
• Provided N95 masks and Popcorn To Go to medical institutions.
• Donated proceeds from special popcorn and soda sets to the Chulalongkorn University COVID-19 vaccine research center.
• Major Cineplex Group received the Thailand Sustainability Investment (THSI) award.
• 85% of employees received performance evaluations and individual development plans (IDP).
• 85% of employees received an average of 49.9 hours of training per year.

Governance Achievements

• 100% of new employees and 100% of current employees completed training on corporate governance, business ethics, and anti-corruption.

Climate Goals & Targets

Environmental Challenges

• COVID-19 pandemic significantly impacted business operations and revenue.
• Supply chain disruptions due to COVID-19 restrictions.
• Economic downturn and reduced consumer spending due to COVID-19.
• Uncertainty in Hollywood film releases.
• Potential risks from political instability and protests.

Mitigation Strategies

• Implemented the 3T strategy (Trading, Thai Movie, Technology).
• Digital transformation initiatives, including online popcorn delivery and expansion of Thai film production.
• Cost reduction measures and maintaining financial liquidity.
• Focus on Thai films to mitigate Hollywood film release uncertainty.
• Closely monitoring political situations and developing contingency plans.

Supply Chain Management

Supplier Audits: 7.55% of critical Tier 1 suppliers received onsite audits in 2020.

Responsible Procurement

• Supplier Code of Conduct, focusing on business ethics, sustainability, human rights, and labor standards.

Climate-Related Risks & Opportunities

Physical Risks

• Not disclosed

Transition Risks

• Not disclosed

Opportunities

• Development of energy-efficient technologies and renewable energy sources.

Reporting Standards

Frameworks Used: GRI Standards (Core Option)

Certifications: Amazing Thailand Safety & Health Administration (SHA)

Third-party Assurance: Not disclosed

UN Sustainable Development Goals

• Not disclosed

Not disclosed

Sustainable Products & Innovation

• Biodegradable straws and bags; online popcorn delivery.

Awards & Recognition

• No.1 Brand Thailand 2016-2020; Superbrands Thailand 2020; Product of the Year Awards 2020; Thailand Top Company Awards 2020; Best Investor Relations Award 2020; Outstanding Establishment Award for Labor Relations and Welfare 2020.

Environmental Metrics

ESG Focus Areas

• Environmental
• Social
• Governance

Environmental Achievements

• Reduced water consumption by 30% compared to the average of the previous 3 years (2018-2020)
• 100% of food packaging and straws changed to biodegradable materials
• 100% use of paper bags instead of biodegradable plastic bags
• Installation of solar rooftops in 2 standalone branches under the Green Cinema project

Social Achievements

• Launched "Room for Learning" project, providing learning spaces in 53 schools across 53 provinces from 2016-2021
• Provided aid to communities affected by COVID-19 and floods through Major Care Foundation
• 85% of employees received performance evaluations and individual development plans (IDP)
• 85% of employees received training and development, averaging 10.56 hours per employee per year

Governance Achievements

• 100% of current employees and 100% of new employees completed training on corporate governance, business ethics, and anti-corruption

Climate Goals & Targets

Environmental Challenges

• COVID-19 pandemic impacting business operations and consumer spending
• Supply chain disruptions
• Climate change and biodiversity loss
• Maintaining customer confidence in safety measures during the pandemic

Mitigation Strategies

• Implemented 3T strategy (Trading, Talent, Technology) to adapt to the new normal
• Developed alternative sourcing strategies
• Implemented Green Cinema initiatives (solar rooftops, biodegradable materials)
• Enhanced safety measures and communication with customers
• Developed a Business Continuity Plan

Supply Chain Management

Supplier Audits: 8.51% of Critical Tier 1 Suppliers received onsite audits in 2021

Responsible Procurement

• Supplier Code of Conduct

Climate-Related Risks & Opportunities

Physical Risks

• Not disclosed

Transition Risks

• Not disclosed

Opportunities

• Development of energy-efficient products and services

Reporting Standards

Frameworks Used: GRI Standards (Core Option)

Certifications: Amazing Thailand Safety & Health Administration (SHA)

Third-party Assurance: Not disclosed

UN Sustainable Development Goals

• SDG 5: Gender equality
• SDG 8: Decent work and economic growth
• SDG 12: Responsible consumption and production
• SDG 13: Climate action

Initiatives aligned with these SDGs are described throughout the report.

Sustainable Products & Innovation

• Biodegradable packaging
• Paper bags

Awards & Recognition

• No.1 Brand Thailand 2016-2021
• Superbrands Thailand 2021
• Product of the Year Awards 2021
• Thailand Top Company Awards 2021
• Outstanding Brands Awards 2021
• Thailand Sustainability Investment (THSI) 2021

Environmental Metrics

ESG Focus Areas

• Environmental
• Social
• Governance

Environmental Achievements

• Installed solar rooftops under the Green Cinema project.
• Promoted waste segregation and reduced plastic use.
• Used biodegradable straws and bags in all cinemas.
• Implemented energy-saving initiatives, resulting in a 33.81% reduction in energy consumption compared to the 2016 baseline.
• Reduced greenhouse gas emissions by 12% compared to the 2016 baseline (17,052 tons of CO2e).

Social Achievements

• Major Cineplex Group partnered with various organizations to organize events such as Major Kids Day, Teacher’s Day, and blood donation drives.
• Conducted the "Open the World, Create Smiles" program, providing movie screenings for underprivileged children and the elderly.
• Implemented the "Care for Social" initiative, supporting local farmers by directly purchasing high-quality rice seeds and providing a sales platform for their organic rice.
• Donated funds for education to the Thai Rath Foundation.
• Launched the "i-Tail PET CINEMA," the first pet-friendly cinema in Thailand.

Governance Achievements

• 100% of current employees and 100% of new employees completed training on corporate governance, business ethics, and anti-corruption.
• Established anti-corruption training for all employees.
• Achieved an Excellence rating in the Corporate Governance Report of Thai Listed Companies for the third consecutive year.

Climate Goals & Targets

Environmental Challenges

• The impact of the COVID-19 pandemic on business operations.
• The transition to a low-carbon economy.
• The increasing intensity of global warming and climate change.
• Consumer behavior changes and market trends towards low-carbon footprint products and services.

Mitigation Strategies

• Developed alternative revenue streams, such as Popcorn To Go and POPCORN MAJOR.
• Implemented a Business Continuity Management plan.
• Set a Net Zero target for 2050.
• Partnered with Kantana Post Production to switch to online film delivery via 5G internet, reducing carbon emissions.
• Developed sustainable products and services, such as biodegradable packaging and reusable bags.
• Implemented a Cashless Cinema model.

Supply Chain Management

Supplier Audits: 33% of Critical Tier 1 Suppliers received onsite audits.

Responsible Procurement

• Supplier Code of Conduct, focusing on ethical business practices, sustainability, human rights, and environmental management.

Climate-Related Risks & Opportunities

Physical Risks

• Not disclosed

Transition Risks

• Transition to low-carbon economy, regulatory changes, market shifts towards sustainable products.

Opportunities

• Development of energy-efficient products and services, renewable energy adoption.

Reporting Standards

Frameworks Used: GRI Standards (Core Option)

Certifications: SET ESG Rating AA, MSCI ESG Rating AA

Third-party Assurance: Not disclosed

UN Sustainable Development Goals

• SDG 5: Gender equality
• SDG 8: Decent work and economic growth
• SDG 12: Responsible consumption and production
• SDG 13: Climate action

Initiatives contributing to these goals are detailed throughout the report.

Sustainable Products & Innovation

• POPCORN MAJOR, biodegradable bags and straws, bags made from recycled cinema screens.

Awards & Recognition

• Thailand Social Awards: Best Brand Performance On Social Media
• 2023 ASIA CEO SUMMIT & AWARD CEREMONY: Top Influential Brands Awards
• Thailand Top Company Awards 2023: Best Customer Experience Award
• 2023 THAILAND’S MOST ADMIRED BRAND
• Marketeer No.1 Brand Thailand 2023
• Thailand Influencer Awards 2023: Best Entertainment Influencer Campaign
• Superbrands Thailand 2023
• PRODUCT OF THE YEAR AWARDS 2023
• SET Awards 2023: Outstanding Investor Relations Award
• HR Asia Award 2023: Best Companies to work for in Asia
• Kincentric Best Employer Award Thailand 2023
• Thailand Sustainability Investment (THSI) for four consecutive years.