White Marble Marketing
Climate Impact & Sustainability Data (2021)
Reporting Period: 2021
Environmental Metrics
ESG Focus Areas
- Environmental, Social, and Governance (ESG)
Climate Goals & Targets
Environmental Challenges
- Greenwashing in the industry
- Lack of differentiated marketing efforts
- Upcoming regulation and reporting requirements
- Cultural challenges within asset managers regarding ESG integration
- Lack of distribution team involvement in sustainability product development
- Overburdened marketing teams struggling with BAU and regulatory changes
- Regional differences in ESG understanding and approach
- Lack of clear messaging from asset managers on why they integrate ESG
Mitigation Strategies
- Evidence-based approach to ESG integration
- Focus on authentic and transparent sustainability messaging
- Proactive changes ahead of regulatory amendments
- Bonus-linked incentives for portfolio managers to embrace ESG
- Including distribution teams in product development conversations
- Prioritizing focused areas of ESG expertise
- Developing messaging that resonates across different regions
- Clearly communicating the 'why' behind ESG integration