Climate Change Data

Environmental Metrics

ESG Focus Areas

• Not disclosed

Environmental Achievements

• Not disclosed

Social Achievements

• Not disclosed

Governance Achievements

• Not disclosed

Climate Goals & Targets

Environmental Challenges

• Many micro, small, and medium enterprises (MSMEs) use outdated product designs due to lack of formal training.
• MSMEs often have minimum advertising budgets, hindering their ability to reach new customers and establish brands.
• High failure rate of small businesses (70-80% in South Africa), partly due to lack of dynamic capabilities and innovative marketing practices.
• MSMEs often lack understanding of the importance of advertising and other business tenets.
• Limited resources and budget constraints prevent MSMEs from engaging in innovative marketing practices and adopting new technologies.
• Short-sightedness among MSME owners, focusing on day-to-day operations rather than long-term objectives.
• Lack of planning and understanding of strategic marketing among MSMEs.
• Limited knowledge about the importance of marketing strategy among MSME owners.
• Ineffective marketing communication due to the special nature of MSMEs.
• Confusion among small businesses regarding the use of the internet as a marketing tool.
• Concerns about the environmental impact and the need for green marketing.

Mitigation Strategies

• Adoption of new technologies like cloud computing to leverage resources and focus on competitive advantage.
• Utilizing innovative marketing practices, including social media promotion, to create a competitive advantage.
• Implementing strategic marketing practices to improve business performance.
• Using various promotional tools such as TV/Radio advertising, opening branches, exhibitions, banners, brochures, and internet marketing.
• Adopting information and communication technology (ICT) for efficient business operations and promotion.
• Utilizing mobile advertising for efficient business communication.
• Leveraging the internet for borderless and cost-effective advertising.
• Engaging in green marketing and green advertising to address environmental concerns and attract environmentally conscious customers.
• Using personalized communication to shape customer buying decisions.
• Utilizing celebrity endorsements to increase advertising effectiveness.

Supply Chain Management

Supplier Audits: Not disclosed

Responsible Procurement

• Not disclosed

Climate-Related Risks & Opportunities

Physical Risks

• Not disclosed

Transition Risks

• Not disclosed

Opportunities

• Not disclosed

Reporting Standards

Frameworks Used: Null

Certifications: Null

Third-party Assurance: Not disclosed

UN Sustainable Development Goals

• Not disclosed

Not disclosed

Sustainable Products & Innovation

• Not disclosed

Awards & Recognition

• Not disclosed