Climate Change Data

Environmental Metrics

ESG Focus Areas

• Sustainable Tourism
• Wildlife Conservation
• Community Development
• Economic Development
• Job Creation

Environmental Achievements

• Increased awareness of biodiversity conservation among local populations
• Tree planting initiatives resulting in over 10 million trees planted
• Protection of sea turtles resulting in the release of about 45,000 hatchlings
• Creation of a butterfly conservation sanctuary with 65 species bred and over 275,000 butterflies released

Social Achievements

• Increased tourism employment in Africa to 9.3 million jobs in 2017 (11.2% increase from 2016)
• Support for women farmers resulting in purchases of over $40,000 in 2 years
• Assistance to over 24 schools around Serena Hotels properties
• Initiatives to reduce the gender entrepreneurial gap
• Community engagement through purchasing fresh food, selling artifacts, engaging local performers, and providing work-training opportunities

Governance Achievements

• Launch of the Single African Air Transport Market (SAATM) by 23 African states
• Implementation of the 1999 Yamoussoukro Decision
• Development of the Africa Tourism Data Portal

Climate Goals & Targets

Environmental Challenges

• Decline in tourism receipts in Africa in 2016 (7.7% decrease from 2015)
• Challenges in preserving biodiversity and environment in many African destinations
• Illegal wildlife trade and regional conflict
• Human-wildlife conflict
• Rapid deforestation and climate change
• Lack of infrastructure in some African countries
• Negative travel advisories and political instability in some regions

Mitigation Strategies

• Investments in infrastructure and connectivity
• Sustainable tourism management
• Raising awareness among local populations on the importance of biodiversity conservation
• Strengthening global partnerships, regulations, and public consciousness to address illegal wildlife trade
• Government initiatives to improve infrastructure and create a conducive environment for tourism
• Development of sustainable tourism policies and strategies
• Capacity building and human capital development

Supply Chain Management

Responsible Procurement

• Purchasing fresh food from local communities
• Selling artifacts and handicrafts from local artisans

Climate-Related Risks & Opportunities

Physical Risks

• Floods
• Landslides
• Melting glaciers

Reporting Standards

Frameworks Used: UNWTO, WTTC, UN SDGs

UN Sustainable Development Goals

• Goal 8: Decent Work and Economic Growth
• Goal 13: Climate Action
• Goal 15: Life on Land

Tourism initiatives contribute to job creation, climate change mitigation, and biodiversity conservation.