Sleep Cycle AB (publ)

Climate Impact & Sustainability Data (2022, 2023)

Reporting Period: 2022

Environmental Metrics

ESG Focus Areas

Sustainable Customer Relations
Attractive Employer
Global Health Work
Reduced Climate Footprint
Responsible Entrepreneurship

Environmental Achievements

Moved to new BREEAM-certified office premises in Q1 2023.
Sleep service only draws a couple of percent per hour in use, minimizing mobile phone battery consumption.

Social Achievements

Reached an eNPS ranging between Very Good and Great.
Launched Sleep Cycle Kids app to help parents track and improve their children's sleep.
48% of employees are women; around 50% of managers are women; 20% of group management are women.
Provided SEK 4,000 annually in wellness allowance per employee.

Governance Achievements

Developed a sustainability policy defining positions and commitments.
Zero customer integrity incidents reported to the Swedish Privacy Agency (IMY) in 2022.
No cases reported via the whistleblower channel in 2022.

Climate Goals & Targets

Long-term Goals:

Maximize positive values created by sleep service for users, employees, partners, healthcare sector and owners; minimize risks through proactive sustainability work.

Environmental Challenges

Dependency on two main app distribution channels (AppStore and Google Play) for product distribution and growth.
Increasing competition in the sleep technology market from larger companies.
Handling large volumes of personal data relating to customers and employees and ensuring data security.

Mitigation Strategies

Actively assessing strategic initiatives to reduce dependency on a small number of distribution channels.
Actively working to equip users with an innovative and diversified product assortment.
Continuous systematic quality work, including policies and steering documents on handling and protecting sensitive information; continuous oversight of IT environment and security routines.

Supply Chain Management

Responsible Procurement

Clear expectations of suppliers for compliance with human rights, good business ethics, laws and regulations.

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: UN's Universal Declaration of Human Rights, ILO's Declaration on Fundamental Principles and Rights, UN's Global Compact

UN Sustainable Development Goals

SDG 3 (Good Health and Well-being)
SDG 8 (Decent Work and Economic Growth)
SDG 10 (Reduced Inequalities)
SDG 13 (Climate Action)
SDG 17 (Partnerships for the Goals)

Sleep Cycle's initiatives contribute to these SDGs through improved sleep health, creating a positive work environment, promoting equality and inclusion, reducing environmental impact, and collaborating with partners.

Sustainable Products & Innovation

Sleep Cycle Kids app

Reporting Period: 2023