Oregon Coast Visitors Association (OCVA)
Climate Impact & Sustainability Data (2019-2021, 2023-2024)
Reporting Period: 2019-2021
Environmental Metrics
ESG Focus Areas
- Sustainable coastal economy
- Resource protection
- Community engagement
- Workforce development
- Infrastructure development
Environmental Achievements
- Increased engagement with stakeholders on conservation and sustainability (16% increase in engagement, 12% increase in satisfaction from 2017 to 2018)
- Initiatives to mitigate impacts of tourism on natural resources (trail restoration, marine debris diversion)
Social Achievements
- Increased stakeholder engagement and satisfaction (16% increase in engagement, 12% increase in satisfaction from 2017 to 2018)
- Workforce training programs (Guest Service Gold, hospitality training)
- Community engagement through listening sessions and presentations
Governance Achievements
- Strategic Advisory Group (SAG) meetings with state and federal agencies
- Quarterly board meetings open to the public
- Transparent reporting of economic impact and stakeholder feedback
Climate Goals & Targets
Long-term Goals:
- Sustainably manage tourism growth
- Enhance community livability
- Reduce visitation impacts
Medium-term Goals:
- Develop and expand trail systems
- Increase adoption of sustainable business practices
- Strengthen partnerships to address resource management
Short-term Goals:
- Increase visitation during off-peak seasons
- Improve infrastructure for outdoor recreation
- Enhance stakeholder engagement
Environmental Challenges
- Managing tourism growth to preserve natural and cultural assets
- Creating positive interactions between tourists and residents
- Addressing the demand on outdoor/natural resources
- Alleviating congestion during peak seasons
- Increasing visitation during off-peak seasons
- Workforce development challenges
- Community understanding of tourism's value
Mitigation Strategies
- Investments in trail restoration and infrastructure development
- Workforce training programs
- Community engagement initiatives
- Marketing campaigns to promote off-peak season visitation
- Partnerships with stakeholders to address resource management
- Educating policymakers and community leaders on the value of tourism
Supply Chain Management
Responsible Procurement
- Preference for locally made promotional items
Climate-Related Risks & Opportunities
Physical Risks
- Natural disasters (wildfires, ice storms)
Reporting Period: 2023-2024
Environmental Metrics
ESG Focus Areas
- Destination Stewardship
- Insights & Impacts
- Brand Stewardship
- Sustainability
- Diversity, Equity, Inclusion, and Accessibility (DEIA)
- Mitigation, Adaptation, and Resiliency (MAR)
Environmental Achievements
- Launched Kind Traveler program, supporting environmental nonprofits.
- Over $340,000 in level two charger rebates awarded to the Oregon Coast.
- Developed a 2025 North Coast Shuttle route to encourage car-free travel.
- Launched EPA Environmental Justice Collaborative Problem Solving Grant focused on equitable transportation.
- Launched an EV Charger Planning project to increase access to EV chargers.
- Funded tide pool ambassador programs.
- Assisted in distributing $115,000 to coastal environmental nonprofits.
- Applied for National Renewable Energy Laboratory technical support for coastal EV and grid resiliency planning.
- Sponsored the Elakha Alliance Oregon Otter Beer Festival.
- Co-hosted an OSU Oregon Applied Sustainability Intern to assist businesses in reducing marine debris pollution.
- Developed a food-waste stream mapping and networking project.
Social Achievements
- Supported the construction of Southworth Park, including a Heritage Pavilion.
- Assisted with product development for Oregon Black Pioneers.
- Assisted with the formation of a Brookings Public Art Committee.
- Supported the promotion of ReUpIt/Art 101.
- Supported the Lincoln City Cultural Center “wind wall”.
- Sponsored the 2023 Siletz Nesika Illahee Pow-Wow.
- Supported the finalization of Lincoln County & the City of Florence AEP6 Studies.
- Mobilized $77,500 to support Wheel the World assessments of Seaside and Cannon Beach.
- Convened six online TravelAbility calls with coastal tourism stakeholders.
- Hosted two workshops and a keynote about accessibility at the 2023 People’s Coast Summit.
- Presented to the Oregon Governor’s Conference on Tourism about accessibility efforts.
- Supported efforts to bring David’s Chair all-terrain track wheelchairs to coastal communities.
- Hired influencer Cory Lee to highlight accessible travel on the coast.
- Supported Dirty Freehub’s successful grant application to develop “All-Access” gravel cycling routes.
- Attended the Travelability Emerging Markets Summit.
- Developed a state-wide Mobi-mat toolkit.
- Mobilized $24,819.42 to support the purchase and implementation of two Mobi-mats.
- Curated Black History Month resources in partnership with Oregon Black Pioneers.
Governance Achievements
- Revised Strategic Plan for the next three years.
- Hosted quarterly Board Socials and six Subregional Stakeholder Meetings.
- Tracked bills and advocated for tourism in the Oregon State Legislature.
- Published the Oregon Coast Ports: A Biennial Snapshot report.
- Advocated for the importance of trails for tourism.
- Held meetings with state-level leadership, county commissioners, and others.
- Convened a Strategic Advisory Group with representatives from U.S. Forest Service, U.S. Fish and Wildlife Service, etc.
Climate Goals & Targets
Environmental Challenges
- Need to address climate change impacts on coastal tourism.
- Need to improve accessibility for all visitors.
- Need to promote sustainable tourism practices.
- Need to ensure equitable opportunities for all communities.
Mitigation Strategies
- Developed and implemented MAR plan.
- Supported projects to improve accessibility.
- Funded sustainable tourism initiatives.
- Partnered with various organizations to promote DEIA.
Supply Chain Management
Climate-Related Risks & Opportunities
Physical Risks
- Extreme weather events
Opportunities
- Development of sustainable tourism products and services