PARKS! AMERICA, INC.
Climate Impact & Sustainability Data (2023)
Reporting Period: 2023
Environmental Metrics
Governance Achievements
- Adopted a Code of Conduct, effective January 1, 2024.
Climate Goals & Targets
Long-term Goals:
- Adjacent expansion and acquisition of additional local or regional entertainment assets.
Medium-term Goals:
- Enhancement of the overall guest experience, streamlining and optimizing systems, operating standards and practices, and increasing per capita revenue.
Short-term Goals:
- Further strategic rebuild of Georgia Park following the March 2023 weather event.
Environmental Challenges
- Extensive damage to Georgia Park caused by an EF-3 tornado and heavy rain in March 2023, resulting in a 20-day closure and significant revenue loss.
- Highly inflationary period for building materials and a challenging labor market delaying a new giraffe exhibit at Georgia Park.
- Competition from other parks and entertainment alternatives.
- Supply chain disruptions impacting the ability to obtain gift shop merchandise.
- Increased labor and employee benefit costs.
- Potential for data breaches and non-compliance with data privacy regulations.
Mitigation Strategies
- Rebuilding projects at Georgia Park following the tornado, partially funded by insurance proceeds.
- Revised timeline for the new giraffe exhibit at Georgia Park.
- Ongoing improvements to existing facilities and increased marketing efforts to attract visitors.
- Prudent management of cash flow and capital investments.
- Maintaining adequate liability insurance.
- Implementing cybersecurity measures to protect customer data.
Supply Chain Management
Climate-Related Risks & Opportunities
Physical Risks
- Extreme weather events (tornadoes, heavy rain)