IAB Europe
Climate Impact & Sustainability Data (2022)
Reporting Period: 2022
Environmental Metrics
ESG Focus Areas
- Sustainability Standards aimed at mitigating the carbon emissions generated by the delivery of digital advertising
Climate Goals & Targets
Environmental Challenges
- unprecedented macroeconomic and geopolitical challenges, such as the war in Ukraine and rising inflation
- macro-economic fragility and the ramifications of the war in Ukraine
Mitigation Strategies
- developing Sustainability Standards aimed at mitigating the carbon emissions generated by the delivery of digital advertising