Kenda Rubber Industrial Co. Europe GmbH
Climate Impact & Sustainability Data (2016)
Reporting Period: 2016
Environmental Metrics
ESG Focus Areas
- Sustainable Partnerships
- Product Quality and Safety
- Retailer Support
Environmental Achievements
- Low rolling resistance tires resulting in less fuel consumption (implied)
Social Achievements
- Successful partnerships with importers and distributors in Italy, Spain, France, and Greece, resulting in increased market share and sales.
- Kenda For You program in Italy supporting 121 retail outlets by 2016.
- Growing European dealer network.
Governance Achievements
- Establishment of Kenda Europe Technical Center (KETC) in Germany.
- Appointment of first engineer in Kenda Europe.
Climate Goals & Targets
Medium-term Goals:
- Become a supplier to the European automobile industry.
Short-term Goals:
- Completion of tire ranges for EMERA A1, KOMENDO WINTER, and WINTERGEN 2 in 2017.
Environmental Challenges
- Breaking into the European quality segment of the tire market.
- Establishing a sustainable business model in Europe.
Mitigation Strategies
- Focus on Europe strategy with development of EU-ready tires.
- Investment in R&D, including the KATC in Akron, Ohio and KETC in Germany.
- Close cooperation with national importers and distributors.
- Implementation of customized solutions for retailers and supportive marketing campaigns.
Supply Chain Management
Responsible Procurement
- Close cooperation with national, family-owned companies.
Climate-Related Risks & Opportunities
Sustainable Products & Innovation
- Low rolling resistance tires