BlueRush Inc.
Climate Impact & Sustainability Data (2020, 2021-07 to 2021-04, 2022)
Reporting Period: 2020
Environmental Metrics
Climate Goals & Targets
Short-term Goals:
- Grow subscription and recurring revenue; improve margins.
Environmental Challenges
- COVID-19 pandemic impacting operations, receivables, supply chains, and IT systems.
Mitigation Strategies
- Employees working from home, monitoring the situation, and taking further actions as needed.
- Renegotiated payment terms with lenders due to COVID-19.
Supply Chain Management
Climate-Related Risks & Opportunities
Awards & Recognition
- Best in Show award for IndiVideo at Finovate Spring 2019
- Best Financial Services Online Video in the 2019 Internet Advertising Competition Awards
Reporting Period: 2021-07 to 2021-04
Environmental Metrics
Climate Goals & Targets
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Period: 2022
Environmental Metrics
Climate Goals & Targets
Environmental Challenges
- Difficulty securing new logo customers in fiscal 2022 due to pandemic-related limitations on attending conferences (a significant source of leads).
Mitigation Strategies
- Created a more productized version of IndiVideo to push downmarket and drive faster sales cycles.
- Released IndiVideo for Sales platform extension to integrate personalized videos into sales sequences.
- Re-tooled marketing approach using its own software for lead generation.