Media Bounty Ltd
Climate Impact & Sustainability Data (2022-04-01 to 2023-03-31)
Reporting Period: 2022-04-01 to 2023-03-31
Environmental Metrics
Total Carbon Emissions:87.041 tCO2e
Scope 1 Emissions:0 tCO2e
Scope 2 Emissions:3.604 tCO2e
Scope 3 Emissions:83.437 tCO2e
ESG Focus Areas
- Climate Change
- Community Engagement
- Diversity & Inclusion
- Governance
Environmental Achievements
- Supported World Land Trust's OOH campaign resulting in a 200% increase in website traffic and a 93% uplift in donations.
- Ethical consultancy for Panasonic, training their team in sustainability communications.
- Became a founding member of Creatives for Climate.
Social Achievements
- Achieved 80% staff retention (vs. industry average of 67%).
- 65.38% female workforce (vs. industry average of 54.7%).
- 402 volunteer hours (vs. 113 in 2022).
- Launched menopause and neurodiversity policies.
- Pro bono work for Men's Minds Matter, World Land Trust, and Conscious Advertising Network totaling 1492 hours.
Governance Achievements
- Achieved a B Corp score of 94.5.
- Established an Ethics Committee.
- Compliance with Conscious Advertising Network's 7 manifestos.
Climate Goals & Targets
Long-term Goals:
- Maintain ranking in Campaign's Best Places to Work.
Medium-term Goals:
- Reduce absolute emissions across different categories.
- Source more sustainable media suppliers.
Short-term Goals:
- Develop more campaigns to address climate action.
- Increase staff volunteering hours.
- Increase use of Slow Holiday offering.
Environmental Challenges
- Rising climate misinformation.
- Industry-wide challenges in diversity and inclusion.
- Measuring and reducing Scope 3 emissions.
Mitigation Strategies
- ACT Climate Labs to counter misinformation.
- Initiatives to improve diversity and inclusion (blind CVs, gender decoding tools, etc.).
- Working with AdGreen and Seen This to reduce media buying emissions, and using sustainable media suppliers.
Supply Chain Management
Responsible Procurement
- Working with AdGreen for carbon calculation in production.
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: B Corp
Certifications: B Corp
Awards & Recognition
- Campaign's Top 10 Best Places to Work (2023)
- Ad Net Zero Award, Travel and Transport Category