Quadriga University of Applied Sciences
Climate Impact & Sustainability Data (2023)
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Social Impact
- Social Value
- Ethics in PR
Social Achievements
- Delphi study involving 313 respondents from 21 countries exploring the future of PR/Comms and their social impact.
Climate Goals & Targets
Environmental Challenges
- Questioning of PR/Comms professionals' skills or status.
- Ethics of persuasion and the legacy of PR/Comms.
- Balancing personal values with organizational values and societal demands.
- Maintaining trust in the profession.
- Managing complex and volatile activities.
- Increasing transparency of both the profession and the organizations they support.
- Emergence of technologies such as generative AI.
Mitigation Strategies
- Delphi study to identify consensus among experts on key issues.
- Multilingual approach to the study (English, Spanish, Turkish).
- Focus on cultural diversity and differences.
- Iterative reflective-qualitative approach.