Marketing Cheshire
Climate Impact & Sustainability Data (2021-2022)
Reporting Period: 2021-2022
Environmental Metrics
ESG Focus Areas
- Sustainable tourism
- Community development
- Economic recovery
Social Achievements
- Supported the reopening of towns and high streets.
- Supported the tourism and hospitality sector with initiatives to drive the recruitment, retention and training of staff.
Climate Goals & Targets
Medium-term Goals:
- Develop enhanced positioning for Cheshire and Warrington as a family-friendly and sustainable destination.
Short-term Goals:
- Recover domestic overnight trip volume and spend to 2019 levels by the end of 2022
Environmental Challenges
- Significant drop in visitors and income during 2020 due to the pandemic.
- Business visits, events, weddings, and the night-time economy were particularly hard hit.
Mitigation Strategies
- Developed a Destination Management Plan focused on recovery.
- Worked with national and regional media and digital channels to promote staycations.
- Supported businesses through initiatives and partnerships.