Mag Interactive AB (Publ)

Climate Impact & Sustainability Data (2023-09 to 2024-08)

Total Carbon Emissions:298.3 tCO2e/year (2023)

Offset all carbon emissions (298.3 metric tons of CO2e in 2023, higher than 262.9 in 2022). Implemented a more restrictive travel policy to reduce long-term climate impact.
Participation in Playing for the Planet Alliance, focusing on waste management awareness in games (QuizDuel, Wordzee, WordBrain).

Increased the number of women and/or non-binary employees to 43% (a 5% increase from the previous year), nearly 20% higher than the Swedish gaming industry average.
Continuous employee surveys since 2019, expanded in 2023 to focus on diversity and discrimination; results discussed within teams and with HR.
Offers Swedish lessons to Stockholm office employees.
Offers generous parental leave package.

Complies with the Swedish Corporate Governance Code, with one exception regarding the Nomination Committee (Kaj Nygren as chairman while also being a member of company management).

Long-term Goals:

Medium-term Goals:

Short-term Goals:

Lower-than-expected user acquisition volumes leading to a decline in revenue and DAU.
Competition from other mobile gaming companies and other forms of entertainment.
Dependence on digital app stores for game distribution.
Dependence on attracting and retaining key employees.
Uncertainties and hidden obligations involved in business acquisitions.
Dependence on intellectual property rights and potential infringement allegations.
Inability to pay dividends (dependent on performance, acquisitions, investments, cash flows, etc.).

Careful cost control and operational efficiency.
Investment in both evergreen and growth titles and new opportunities.
Development of a modular platform to streamline game development and enhance existing games.
Investment in people, technology, and innovation (e.g., generative AI).
Thorough acquisition process to identify suitable companies and products.
Efforts to protect intellectual property rights.
Dividend policy subject to company performance and financial condition.

Frameworks Used:

Certifications:

Carbon offsetting through Go Climate's Gold Standard Initiatives supports three UN global sustainability goals.