Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP)
Climate Impact & Sustainability Data (2017-2019, 2019, 2021, 2021-2022, 2021-2025, 2023)
Reporting Period: 2017-2019
Environmental Metrics
Total Carbon Emissions:Over 84,000 tonnes CO2e/year (IPA member agencies); potentially over a million tonnes for the whole industry
Scope 1 Emissions:Not disclosed
Scope 2 Emissions:Not disclosed
Scope 3 Emissions:Not disclosed
Renewable Energy Share:Not disclosed
Total Energy Consumption:Not disclosed
Water Consumption:Not disclosed
Waste Generated:Not disclosed
Carbon Intensity:Not disclosed
ESG Focus Areas
- Climate Change
Environmental Achievements
- Launched AdGreen, a green certification scheme for advertising production.
- Many agencies and companies have taken steps to work more sustainably, including switching to renewable energy and reducing travel.
Social Achievements
- Not disclosed
Governance Achievements
- Established Ad Net Zero initiative to coordinate industry-wide climate action.
Climate Goals & Targets
Long-term Goals:
- Achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030.
Medium-term Goals:
- Promote widespread use of AdGreen resources by 2023.
- Make commitment to the IPA Media Futures Group’s Climate Charter an expected part of clients’ media planning and selection starting from 2021.
Short-term Goals:
- Reduce agency operational carbon emissions to achieve net zero by end-2030.
Environmental Challenges
- High carbon footprint from business travel (especially flights) and energy usage.
- Difficulty measuring and reducing emissions from advertising production.
- Need to influence consumer behavior towards more sustainable choices.
Mitigation Strategies
- Developed Ad Net Zero action plan with five key areas: reducing operational emissions, curbing emissions from advertising production, reducing emissions from media planning & buying, curbing emissions through awards and events, and harnessing advertising’s power to support consumer behavior change.
- Launched AdGreen to provide tools and training for sustainable advertising production.
- Encouraging adoption of the IPA Media Futures Group’s Climate Charter for media planning and buying.
- Challenging industry awards bodies to incorporate sustainability criteria into judging.
- Promoting initiatives like #ChangeTheBrief to encourage sustainable solutions in campaign briefs.
- Working with government to support climate action and consumer behavior change.
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Working with suppliers to secure support for green policies (e.g., on travel and procurement).
- Seeking to work with organisations that have proven green credentials.
Climate-Related Risks & Opportunities
Physical Risks
- Extreme weather events
Transition Risks
- Regulatory changes
Opportunities
- Development of energy-efficient products and services
- Cost savings from reducing emissions
Reporting Standards
Frameworks Used: Science Based Targets initiative, TCFD
Certifications: AdGreen, ISO 14001, BCorp, CarbonNeutral, LEED, BREEAM, ISO 50001
Third-party Assurance: Green Element
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- AdGreen tools and resources
- IPA Media Futures Group’s Climate Charter
Awards & Recognition
- Not disclosed
Reporting Period: 2019
Environmental Metrics
ESG Focus Areas
- Corporate Social Responsibility (CSR)
- Advertising Standards
- Marketing Communications
Social Achievements
- Facilitated pledges by food and beverage companies to limit advertising exposure to children, helping prevent child obesity.
- Monitored environmental claims in advertising to ensure fair competition and prevent greenwashing.
Governance Achievements
- Developed and enforced self-regulatory advertising standards through SROs, promoting responsible advertising practices.
Climate Goals & Targets
Environmental Challenges
- GRI Standards' general phrasing on marketing communications non-compliance, lacking specific requirements on advertising self-regulation adherence.
Mitigation Strategies
- Initiating dialogue with GRI and CSR community to improve sustainability reporting by including indicators on company adherence to advertising standards and self-regulation systems.
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: GRI Standards
Reporting Period: 2021
Environmental Metrics
ESG Focus Areas
- Climate Change
Climate Goals & Targets
Long-term Goals:
- Net zero greenhouse gas emissions by 2050
Short-term Goals:
- Reduce land-based emissions by 85% compared to a business-as-usual scenario by 2050.
Environmental Challenges
- High greenhouse gas emissions from the food and beverage sector (approximately one-third of global anthropogenic GHG emissions), primarily from land use change and agriculture.
- Difficulty in achieving ambitious emissions reduction targets without commensurate actions in company operations and supply chains.
- Complex and diverse supply chains spanning many countries and regions, with varying local political contexts.
Mitigation Strategies
- Developing a series of Global Sector Strategies to accelerate sectoral decarbonization.
- Providing guidance on how investors can help accelerate necessary shifts in strategy and investments by companies to align with net zero.
- Recommending investor expectations for corporate action, including integrating supply chain climate action, incentivizing sustainable agricultural practices, aligning capital expenditures, transitioning to renewable energy, improving processing and packaging, and partnering with stakeholders.
Supply Chain Management
Responsible Procurement
- Integrating climate action into corporate decision-making processes and procurement policies and standards.
- Incentivizing and supporting agricultural producers to reduce climate impact and enhance carbon sequestration.
- Aligning capital expenditures with a 1.5-degree scenario.
- Transitioning to more efficient and renewable energy use and transportation.
- Improving processing, manufacturing, and packaging practices.
Climate-Related Risks & Opportunities
Physical Risks
- More extreme weather events and natural disasters
- Shifting production zones
- Increased variability in the availability and quality of key commodity inputs
Transition Risks
- Stranded assets
- Market changes
- Regulatory changes
- Reputational risks
- Litigation
Opportunities
- Developing new product lines that align with shifts in societal preferences towards more sustainable and lower carbon products.
- Reducing operational costs related to food and beverage processing and manufacturing.
- Mitigating transportation-related emissions by optimizing distribution strategies.
Reporting Standards
Frameworks Used: TCFD, SBTi
Reporting Period: 2021-2022
Environmental Metrics
Total Carbon Emissions:1,112,262 tCO2e/year (FY22)
Scope 1 Emissions:3,907 tCO2e/year (FY22)
Scope 2 Emissions:1,145 tCO2e/year (FY22)
Scope 3 Emissions:736,128 tCO2e/year (FY22, within SBTi target boundary)
Renewable Energy Share:100% (electricity by 2022)
Waste Generated:109 tonnes of food to charity partners (FY22)
ESG Focus Areas
- Climate Change
- Biodiversity
- Waste
- Deforestation
- Plastics & Packaging
- Water Stewardship
Environmental Achievements
- Reduced Scope 1 emissions by 57.53% between FY19 and FY22
- Reduced Scope 2 emissions by 81.65% between FY19 and FY22
- Reduced Scope 3 emissions (within SBTi target boundary) by 6.39% between FY19 and FY22
- Achieved 100% renewable electricity by 2022
- Achieved a 6.46% absolute emissions reduction (Scope 1, 2, & 3) between FY19 and FY22
- Removed 154 million pieces of single-use plastic
- Eliminated expanded polystyrene (EPS)
Social Achievements
- Donated 256,994 meals in FY22 through charity partners
- Converted 789,631 liters of cooking oil into biodiesel
- Launched partnership with global grassroots movement, Incredible Edible
- Launched Climate Net Zero Hub and Climate Net Zero Toolkit
- Created bespoke sustainability module for chefs’ training programme
- Hosted 6th annual Stop Food Waste Day
Governance Achievements
- Appointed Chief Climate and Sustainability Advisor
- Appointed Director for Delivery of Net Zero
- Developed sector-specific Climate Action Plans
- Science-based targets validated by the Science Based Targets initiative (SBTi)
Climate Goals & Targets
Long-term Goals:
- Climate Net Zero by 2030
Medium-term Goals:
- Reduce absolute Scope 1, 2, and 3 GHG emissions by 69% by 2030
- Reduce FLAG emissions by 72% by 2030
- Reduce non-FLAG emissions by 90% by 2030
- Achieve 100% reusable, recyclable or fibre-based compostable foodservice packaging by end of 2023
- Source 70% fresh meat, dairy and vegetables from regenerative agricultural sources by 2030
- 50% reduction in food waste by 2030
- No deforestation for deforestation-linked commodities (directly sourced) by 2025
Short-term Goals:
- Revalidate SBTs in 2023
- Recalculate baseline in 2023 using volumetric data
- Develop Neutralisation Action Plan in 2023
- Increase non-food waste recycling rate to 65% by 2030
Environmental Challenges
- Data collection and analysis
- Deep decarbonisation in a complex business
- Measuring biodiversity impact
- Finding solutions for hard-to-recycle materials
- Commercial viability of sustainable packaging at scale
- Determining water footprint and reducing impact
- Deforestation remains one of the least requested areas of information
Mitigation Strategies
- Developing data management systems
- Prioritizing emissions reduction hotspots
- Enlisting specialist expertise
- Developing sector-specific Climate Action Plans
- Working with clients on collaborative solutions
- Supporting research to develop improved metrics
- Investigating and testing innovative sustainable materials
- Working with waste management partners
- Developing an integrated water stewardship strategy
- Data Charter to ensure targeting of suppliers and categories in order of materiality
Supply Chain Management
Responsible Procurement
- Sustainable seafood sourcing
- Sustainable palm oil procurement
- Deforestation-free soy
- Responsible sourcing of beef, coffee, cocoa, paper, timber, maize/corn, rubber
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: Greenhouse Gas Protocol Corporate Standard, Science Based Targets initiative (SBTi)
Awards & Recognition
- Contract Caterer of the Year
- Best Closed Loop Project
- Best Waste Reduction Technology Award
Reporting Period: 2021-2025
Environmental Metrics
ESG Focus Areas
- Climate Change Mitigation
- Climate Change Adaptation
- Just Transition
- Environmental Sustainability
- Social Development
- Greening the Financial System
Environmental Achievements
- Exceeded climate action targets every year since 2015, supporting over €150 billion in climate action projects from 2012-2019 (including over €20 billion in developing countries). Increased proportion of financing for climate action from 25% in 2014 to 31% in 2019.
- Launched a Climate Risk Assessment (CRA) system in 2019 to systematically screen new investment projects for climate change vulnerability.
Social Achievements
- Supported the transition and economic restructuring of former coal and carbon-intensive regions.
- Solid track record in supporting cohesion policy, aiming to leave no one behind in the transition.
Governance Achievements
- Commitment to align all financing activities with the principles and goals of the Paris Agreement by the end of 2020.
- Developed a comprehensive alignment framework for EIB Group financing, advisory, and treasury operations.
Climate Goals & Targets
Long-term Goals:
- Align all financing activities with the principles and goals of the Paris Agreement.
Medium-term Goals:
- Support €1 trillion of investment in climate action and environmental sustainability from 2021 to 2030.
Short-term Goals:
- Increase the share of its annual financing dedicated to climate action and environmental sustainability to 50% by 2025.
Environmental Challenges
- Insufficient global investment in natural capital.
- Significant innovation in low-carbon technologies still required.
- Need for new business models to drive deployment and reduce the cost of the transition.
- Ensuring a just transition for all.
- Managing climate-related risks (physical and transition risks).
Mitigation Strategies
- Gradually increasing the share of finance dedicated to green investment to over 50% by 2025 and beyond.
- Identifying 12 focus areas for EIB finance, including the just transition.
- Developing an alignment framework to put the commitment to Paris Agreement alignment into practice.
- Introducing a Climate Risk Assessment (CRA) system.
- Developing counterparty alignment guidelines.
- Increasing the EIB shadow cost of carbon to be consistent with the temperature goals of the Paris Agreement.
Supply Chain Management
Responsible Procurement
- Green Public Procurement
Climate-Related Risks & Opportunities
Physical Risks
- Extreme weather events
- Flooding
- Droughts
- Heatwaves
Transition Risks
- Stranded assets
- Policy changes
- Market shifts
Opportunities
- Development of energy-efficient products and technologies
- Investment in climate resilience
Reporting Standards
Frameworks Used: Paris Agreement, EU Taxonomy, MDB Paris alignment framework, TCFD
Certifications: EMAS
UN Sustainable Development Goals
- Goal 7 (Affordable and clean energy)
- Goal 13 (Climate action)
Supporting the transition to a low-carbon, climate-resilient and environmentally sustainable economy.
Sustainable Products & Innovation
- Green bonds
- Green loans
- Climate-resilient technologies
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Environmental
- Social
Climate Goals & Targets
Environmental Challenges
- Misleading environmental claims in advertising
- Socially irresponsible advertising related to the environment
Mitigation Strategies
- Providing guidance on interpreting advertising codes to avoid misleading or socially irresponsible environmental claims
- Establishing principles for assessing environmental claims based on ASA rulings and CMA guidance
- Clarifying the meaning of terms like "carbon neutral" and "net zero"
- Emphasizing the need for substantiation of environmental claims
- Addressing the full lifecycle of products in environmental claims
- Considering consumer understanding of green disposal claims