Arro Financial Communications
Climate Impact & Sustainability Data (2016)
Reporting Period: 2016
Environmental Metrics
ESG Focus Areas
- ESG Investing
Climate Goals & Targets
Environmental Challenges
- Increased competition in the ETF marketplace
- Difficulty attracting assets and achieving sufficient liquidity for new ETFs
- Gatekeepers (custodians and wirehouses) creating barriers to entry for new ETFs
- Difficulty differentiating new ETFs from existing ones
- Reaching and engaging with ETF-centric advisors
Mitigation Strategies
- Creative sales strategies targeting retail, allocators, and institutional clients
- Focusing on unique ETF concepts and strategies
- Strategic timing of ETF launches
- Well-targeted marketing and distribution plans
- Utilizing online advertising to reach the right investors
- Developing virtual relationships with advisors through digital marketing and educational content
- In-depth research and analysis to differentiate ETFs
- Creating ESG funds to attract millennial investors