Audioboom Group plc
Climate Impact & Sustainability Data (2015)
Reporting Period: 2015
Environmental Metrics
Social Achievements
- Expanded team from 18 employees to 38, reflecting international expansion and increased technical development resources.
Governance Achievements
- Improved internal policies, reporting, and controls; tightened expenditure; undertook a review of the Board’s effectiveness and management’s performance.
Climate Goals & Targets
Long-term Goals:
- Become the world’s leading B2B advertising and digital audio content distribution company.
Medium-term Goals:
- Accelerating revenue growth in 2017 and beyond.
Short-term Goals:
- Revenue growth throughout 2016.
Environmental Challenges
- Slower than anticipated revenue growth due to the slow pace of progress in programmatically integrating audio inventory.
- Retention/attraction of key staff.
- Continued growth in content partners.
- Ability to monetise the advertising opportunity.
- Competition.
- IT infrastructure (reliance on Amazon).
- Content (risk of unsuitable, illegal, or defamatory content).
Mitigation Strategies
- Appropriate incentivisation of management team; share option scheme.
- Incentivising content partners through audience expansion, cost savings, and monetisation potential.
- Building an aggregated audio content syndication and advertising network; working with advertising partners.
- First-mover advantage; continuous innovation.
- Amazon cloud infrastructure and distributed content system.
- Safe harbor regulations; editorial control; terms and conditions allowing content removal and user blocking.