Oregon Coast Visitors Association (OCVA)
Climate Impact & Sustainability Data (2016-06 to 2019-05, 2016-2017, 2017-2018, 2018, 2019-2021)
Reporting Period: 2016-06 to 2019-05
Environmental Metrics
Total Carbon Emissions:Not disclosed
Scope 1 Emissions:Not disclosed
Scope 2 Emissions:Not disclosed
Scope 3 Emissions:Not disclosed
Renewable Energy Share:Not disclosed
Total Energy Consumption:Not disclosed
Water Consumption:Not disclosed
Waste Generated:Not disclosed
Carbon Intensity:Not disclosed
ESG Focus Areas
- Economic Vitality
- Environmental Sustainability
- Social Equity and Inclusion
- Access to Outdoor Recreation
Environmental Achievements
- Not disclosed
Social Achievements
- Launched Oregon Outdoor Recreation Initiative to expand outdoor recreation opportunities and create economic vitality for Oregon’s communities; focused on building capacity and synergy, creating economic vitality, and making Oregon a world-class outdoor recreation destination for all.
- Established seven priority two-year strategies and seven action teams to advance projects of statewide significance.
Governance Achievements
- Creation of the Oregon Office of Outdoor Recreation to coordinate outdoor recreation policy across state and federal agencies.
- Development of a 15-year vision, critical five-year outcomes, and two-year strategies for expanding access to outdoor recreation and increasing the economic impact and sustainability of Oregon’s outdoor recreation industry.
Climate Goals & Targets
Long-term Goals:
- Not disclosed
Medium-term Goals:
- Not disclosed
Short-term Goals:
- Not disclosed
Environmental Challenges
- Gender gap in the outdoor industry.
- Ensuring access to world-class outdoor recreation experiences for all Oregonians.
- Balancing economic growth with environmental stewardship.
- Increasing challenges brought on by climate change.
Mitigation Strategies
- Oregon Outdoor Recreation Initiative and Summit to address these challenges through collaboration, partnership building, and policy development.
- Creation of advisory committee within the Oregon Office of Outdoor Recreation to work with public agencies, outdoor recreation retailers, companies, and tour operators.
- Focus on building a statewide outdoor recreation network to improve communication and collaboration.
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Not disclosed
Climate-Related Risks & Opportunities
Physical Risks
- Climate change impacts on outdoor recreation resources
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used: Null
Certifications: Null
Third-party Assurance: Not disclosed
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- Not disclosed
Awards & Recognition
- Not disclosed
Reporting Period: 2016-2017
Environmental Metrics
ESG Focus Areas
- Economic Development
- Sustainability
- Community Engagement
Environmental Achievements
- Increased awareness of sustainable tourism practices through various initiatives (e.g., Oregon Tourism Studio program, Bike Friendly Business Program, Travel Oregon Forever Fund)
- Supported park restoration and environmental projects (e.g., Portland Metro Park Restoration, Monarch Butterfly Project)
Social Achievements
- Increased employment in the tourism sector by nearly 4,000 jobs
- Improved customer service training through partnerships with ORLAEF and AHLEI
- Engaged over 500 participants in Oregon Tourism Studios
- Supported community development through the Regional Cooperative Tourism Program
Governance Achievements
- Received a CAFR Gold Star Award for financial statements
- Showed a 5% increase in employee engagement scores
- Developed a comprehensive crisis communication plan
Climate Goals & Targets
Environmental Challenges
- Negative impacts of recreational and commercial salmon fishing closures on the Southern Oregon Coast
- Managing the influx of visitors during the solar eclipse
Mitigation Strategies
- Worked with Governor Kate Brown’s Natural Resources team to mitigate negative impacts of fishing closures
- Collaborated with various state agencies to prepare for the solar eclipse, providing resources for residents and visitors
Supply Chain Management
Climate-Related Risks & Opportunities
Awards & Recognition
- Mercury award for Best Broadcast Advertising (7 Wonders of Oregon campaign)
- CAFR Gold Star Award
Reporting Period: 2017-2018
Environmental Metrics
ESG Focus Areas
- Sustainable local economies
- Preservation of Oregon’s way of life and its natural places
- Community support
- Workforce development
- Sustainable tourism
Environmental Achievements
- Developed wildfire toolkit for partners to help visitors plan trips affected by wildfires
- Conference sustainability practices at Oregon Governor's Conference on Tourism (local sourcing, recycling, elimination of single-use plastics)
- Distribution of 50,000 Eclipse Guides and 80,000 maps and glasses for the Total Solar Eclipse, promoting responsible visitation
Social Achievements
- Oregon Guest Service Gold customer service training program (510 new certifications)
- Travel Oregon Forever Fund raised over $42,800 in 2017 for tourism-related projects
- Regional Destination Marketing Organization (RDMO) tours to engage with regional partners and understand their needs
- 22 town hall meetings in each of the state’s seven regions to gather industry priorities
- Workshops for regional partners on PR, online content, social media, and international tourism
Governance Achievements
- Received the CAFR (Comprehensive Annual Financial Report) Gold Star Award every year since 2004
- Crisis Communications Plan presented to partners, sharing lessons from the Solar Eclipse
- Transparent reporting on budget, financial, agency, and industry performance
Climate Goals & Targets
Environmental Challenges
- Wildfires impacting visitor spending and community appeal ($51.1 million in lost visitor spending)
- Potential for overcrowding and negative impacts from high visitation in popular areas
- Maintaining the balance between tourism growth and preserving Oregon's natural environment
Mitigation Strategies
- Developed wildfire toolkit and engaged with impacted communities to aid recovery efforts
- Oregon Tourism Studio program to help communities develop sustainable tourism economies
- Destination Management activities focusing on quality of visitor experience and managing tourism impacts
- Crisis Communications Plan to prepare for and manage potential crises
Supply Chain Management
Responsible Procurement
- Local sourcing of food and beverages for Oregon Governor's Conference on Tourism
Climate-Related Risks & Opportunities
Physical Risks
- Wildfires
UN Sustainable Development Goals
- Goal 8: Decent Work and Economic Growth
- Goal 11: Sustainable Cities and Communities
- Goal 13: Climate Action
- Goal 15: Life on Land
Travel Oregon's initiatives contribute to these goals through sustainable tourism practices, community development, economic growth, and environmental protection.
Awards & Recognition
- CAFR Gold Star Award (annually since 2004)
- Webby Award Honoree for TravelOregon.com
- Silver Lion at the Cannes Festival of Entertainment for Travel Oregon: The Game
Reporting Period: 2018
Environmental Metrics
Total Carbon Emissions:Not disclosed
Scope 1 Emissions:Not disclosed
Scope 2 Emissions:Not disclosed
Scope 3 Emissions:Not disclosed
Renewable Energy Share:Not disclosed
Total Energy Consumption:Not disclosed
Water Consumption:Not disclosed
Waste Generated:Not disclosed
Carbon Intensity:Not disclosed
ESG Focus Areas
- Sustainable Tourism Development
- Community Engagement
- Environmental Protection
- Transportation Management
Environmental Achievements
- Not disclosed
Social Achievements
- Convened approximately 100 North Coast stakeholders to participate in a Think Tank session and develop scenarios for the future of tourism.
Governance Achievements
- Established a North Coast Tourism Studio Steering Committee to lead regional tourism development.
Climate Goals & Targets
Long-term Goals:
- Achieve a 'North Coast United' future by 2030 (as defined in the report's scenarios)
Medium-term Goals:
- Not disclosed
Short-term Goals:
- Not disclosed
Environmental Challenges
- Congestion and limited transportation options
- Negative impacts of tourism on natural resources and communities
- Lack of regional collaboration and coordination
- Need to increase local understanding and appreciation of tourism's value
Mitigation Strategies
- Scenario planning to explore plausible futures and identify preferred outcomes
- Development of innovative solutions for transportation, visitor communication, environmental protection, and stewardship
- Creation of a leadership network to address destination management
- Promotion of the positive economic and social benefits of tourism
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Not disclosed
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used: Null
Certifications: Null
Third-party Assurance: Not disclosed
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- Not disclosed
Awards & Recognition
- Not disclosed
Reporting Period: 2019-2021
Environmental Metrics
ESG Focus Areas
- Economic Development
- Environmental Sustainability
- Community Engagement
- Workforce Development
Environmental Achievements
- Increased engagement with stakeholders on environmental protection (68% of stakeholders identified fostering partnerships to address demand on outdoor/natural resources and mitigate impact as a high priority)
- Initiatives to manage tourism growth to preserve local assets (72% of stakeholders prioritized this)
- Marine Debris Diversion project in partnership with Artula Institute and coastal communities
Social Achievements
- Increased stakeholder engagement (RDMO engagement increased 16%, satisfaction increased 12% from 2017 to 2018)
- Guest Service Gold Tourism/Oregon training program to improve customer service
- People’s Coast Summit to bring together stakeholders
- Tourism Champions program to educate policymakers on tourism's economic value
Governance Achievements
- Improved collaboration between stakeholders (increased stakeholder engagement and satisfaction)
- Strategic Advisory Group (SAG) meetings with state and federal agencies for guidance on public safety and resource protection
Climate Goals & Targets
Medium-term Goals:
- Further investments in strategic marketing efforts
Short-term Goals:
- Increase visitation during off-peak seasons
Environmental Challenges
- Managing tourism growth while preserving natural and cultural assets
- Addressing the current demand on outdoor/natural resources
- Increasing visitation during off-peak seasons
- Creating positive interaction between tourists and residents
- Workforce development challenges
Mitigation Strategies
- Investments in infrastructure for visitors (trails, transportation)
- Marketing and promotion efforts to increase off-peak season visitation
- Partnerships with stakeholders to address challenges
- Workforce training programs
- Community engagement initiatives
Supply Chain Management
Responsible Procurement
- Preference for locally made promotional items