Cineworld Group plc
Climate Impact & Sustainability Data (2008, 2009, 2013)
Reporting Period: 2008
Environmental Metrics
ESG Focus Areas
- Community
- Film Piracy
- Access for All
- Environment
- Retail
- Employees
- Safety
Environmental Achievements
- Replaced Christmas cards with e-cards, donating cost savings to charity.
- Installed a “grey water” system at Didcot multiplex to reuse rainwater.
- Implemented LED lighting in new and refurbished cinemas.
- Consolidated film transportation to one supplier, reducing vehicle numbers.
Social Achievements
- Major venue partner for Edinburgh and Jameson Dublin Film Festivals.
- Sponsored a Variety Club Sunshine coach for Helen and Douglas House hospice.
- Participated in National Schools Film Week with over 350 screenings.
- Hosted 20 regional premieres for “Quantum of Solace” for local charities.
- Implemented “Maximum Impact” program to develop retail sales skills.
- Over 80% of management positions filled through internal promotions.
- Offered £1 children’s films on Saturday mornings (price unchanged for 12+ years).
- Discounts for senior citizens and students.
- Free tickets for wheelchair user helpers.
- Improved accessibility in new and refurbished cinemas.
- Phased in infrared systems to aid the hard of hearing.
- Regular screenings of subtitled films.
Governance Achievements
- Maintained appropriate standard of corporate governance.
- Board evaluation process confirmed satisfactory performance of Directors.
Climate Goals & Targets
Medium-term Goals:
- Grow estate through selective new openings, expansions and acquisitions.
- Be at the forefront of technological improvement.
- National expansion.
Short-term Goals:
- Continue to improve customer offer.
- Grow box office revenues.
- Increase retail spend per customer.
- Increase other revenue streams.
- Refurbishment programme for existing cinemas.
Environmental Challenges
- Changes to screen advertising business.
- Turmoil in financial markets.
- Weakening economy.
- Marked rises in energy prices.
- Persistent softening advertising spend.
- Increases in cost of sales due to commodity price changes.
- High costs of digital conversion.
- Film piracy.
- Reduced consumer demand due to economic downturn.
- Reduced lending affecting film productions.
- Potential for film studios to release films through other channels.
Mitigation Strategies
- Strong financial position and cash generation.
- Cost control measures.
- Strong business model resilient to economic climate.
- Long-term contracts providing cost protection.
- Largest digital and 3D estate in the UK.
- Film piracy awareness sessions and detection devices.
- Support for FACT (Federation Against Copyright Theft).
- Ongoing initiatives to improve estate and customer proposition.
- Focus on a wide range of films beyond Hollywood blockbusters.
Supply Chain Management
Responsible Procurement
- Consideration given to ethical policies of suppliers regarding child labour and environmental issues.
Climate-Related Risks & Opportunities
Reporting Period: 2009
Environmental Metrics
Waste Generated:24 tons/year (paper reduction)
ESG Focus Areas
- Community Investment
- Employee Development
- Environmental Sustainability
- Accessibility
- Film Piracy Prevention
Environmental Achievements
- Reduced paper used in popcorn bags by 39%, saving over 24 tonnes of paper per year.
- Switched to soya oil for popcorn, reducing saturated fat and calories, and saving £80k per annum.
- Reduced packaging used for nacho chips by more than 8%.
- Introduced a water-saving initiative with Ben & Jerry’s, saving up to 78% of water used in scoop shop dipping wells.
- Recycled 3D glasses and changed pricing to encourage reuse.
- Improved electricity usage by over 3.5% in 20 cinemas from May to November 2009 compared to the same period in 2008.
- Conversion to digital technology reducing environmental impact.
Social Achievements
- Introduced a web-based recruitment management system for fair and consistent candidate treatment.
- Implemented a new performance management framework for employee objective setting and performance reviews.
- Launched a new recruitment website to increase efficiency and effectiveness of staff recruitment.
- All General Managers attended “People Management” and “Managing Misconduct” courses.
- Bonuses paid to all staff for the 15th consecutive year.
- Sponsored two MA scholarships at the National Film and Television School.
- Sponsored a Cineworld branded Variety Club Sunshine coach for Woodlands School in Aberdeen.
- Partnered with Tesco Clubcard programme, achieving over 200,000 admissions.
- Rolled out a new gift card proposition.
- Expanded marketing team to focus on digital opportunities and B2B sector.
- Offered Saturday morning films for £1 (price unchanged for over 13 years).
- Provided discounts for senior citizens and students.
- Offered free tickets to wheelchair user helpers.
- Improved accessibility for disabled customers in all new cinemas and during refurbishments.
- Regular screenings of subtitled and audio descriptive films.
- Installed infrared systems in all new cinemas and replaced induction loop systems in older cinemas.
Governance Achievements
- Amended Articles of Association to permit the Board to consider and authorize conflicts of interest.
- Implemented a formal system for the Board to consider and authorize conflicts of interest.
- Undertook a Board evaluation process in September 2009.
Climate Goals & Targets
Environmental Challenges
- Challenging economic environment impacting consumer spending and advertising revenue.
- Reduced funding for developers impacting new cinema openings.
- Significant fall in screen advertising revenues due to wider advertising industry downturn.
- Bollywood strike disrupting Bollywood film supply in the first half of 2009.
- High costs of digital equipment conversion.
- Risk of film studios reducing supply of 35mm films.
- Film piracy.
- Rising energy and foodstuff costs.
Mitigation Strategies
- Developed value initiatives to respond to value-conscious customers.
- Refreshed and replaced ice cream and general retail areas, adding 13 new Ben & Jerry’s scoop shops.
- Renewed long-term arrangements with Coca Cola and Candyking.
- Targeted retail promotions at specific customer groups.
- Implemented operational efficiencies and effectiveness at DCM.
- Consolidated leading position in digital projection by installing 74 digital projectors in Q1 2009 and installing a further 102.
- Redeployed existing digital projectors to larger auditoria.
- Continued to offer customers the broadest range of films.
- Developed alternative content offering (opera, ballet, theatre productions, international rugby in 3D).
- Worked closely with CEA, FACT, and INFA©T Ireland to combat film piracy.
- Increased vigilance around high-profile releases and use of night vision technology.
- Implemented energy efficiency surveys and operational procedure reviews to minimize energy waste.
- Implemented a “grey water” system (later abandoned due to higher carbon footprint).
- Preparing for inclusion in the Environment Agency’s Carbon Reduction Commitment Energy Efficiency Scheme.
Supply Chain Management
Responsible Procurement
- Consideration of ethical policies (child labor, environmental issues) when selecting suppliers.
- Minimizing number of vehicles and deliveries to cinemas.
- Working with key supply partners to understand their CSR credentials.
Climate-Related Risks & Opportunities
Sustainable Products & Innovation
- New popcorn bags using 39% less raw material
- Soya oil for popcorn
- Nacho chips with 12% less salt and reduced packaging
Reporting Period: 2013
Environmental Metrics
ESG Focus Areas
- Environment
- Health and Safety
- Diversity
Environmental Achievements
- Reduced carbon emissions by 2.6% since the launch of the Carbon Reduction Commitment scheme three years ago (excluding Picturehouse), despite growth in estate and introduction of new offerings.
Social Achievements
- Launched and expanded Unlimited and MyCineworld membership programs, exceeding expectations in membership growth.
- Opened new cinemas in Wembley and Gloucester Quay, and reopened Glasgow Science Centre IMAX as a Cineworld Cinema.
- Opened nine new Starbucks outlets.
Governance Achievements
- Maintained a strong culture of the highest corporate governance standards.
- Reviewed and improved practices concerning environmental, gender and other diversity matters, and health and safety concerns.
Climate Goals & Targets
Medium-term Goals:
- Open 25 new Cineworld Cinemas between 2013 and 2017.
Short-term Goals:
- Open new cinemas in St Neots, Swindon, and Telford (early 2014).
- Open two new Picturehouse sites in 2014.
- Divest cinemas in Aberdeen, Bury St Edmunds, and Cambridge by 31 July 2014.
Environmental Challenges
- Competition Commission required divestment of cinemas in Aberdeen, Bury St Edmunds, and Cambridge.
- Delays in construction of new cinemas in St Neots, Swindon, and Telford.
- Uncertainty over development financing and timing of new projects.
- Overall decline in UK and Ireland total box office revenues of 0.3%.
Mitigation Strategies
- Undertook the process of disposing of cinemas as required by the Competition Commission.
- Adjusted opening timelines for new cinemas.
- Maintained strong financial position to pursue expansion opportunities.
- Focused on customer-centric strategies (Unlimited, MyCineworld) to drive growth despite market decline.
Supply Chain Management
Responsible Procurement
- Ethical policy: treating others as you expect to be treated yourself.