On the Beach Group plc
Climate Impact & Sustainability Data (2018, 2021)
Reporting Period: 2018
Environmental Metrics
Total Carbon Emissions:511.13 tCO2e/year
Scope 1 Emissions:88.18 tCO2e/year
Scope 2 Emissions:422.95 tCO2e/year
ESG Focus Areas
- Diversity & Inclusion
- Employee Engagement
- Environment
- Corporate Governance
Environmental Achievements
- Reduced carbon emissions (Scope 1 and 2) from 512.56 tonnes CO2e in 2017 to 511.13 tonnes CO2e in 2018; however, this slight reduction is attributed to the earlier release of summer capacity by major low-cost carriers and lower year-on-year seat prices for winter departures.
Social Achievements
- Increased employee satisfaction scores by 9% from November 2017 to May 2018 (Hive survey).
- Opened a new, campus-style digital headquarters in Manchester, designed to foster collaboration and attract top talent.
- Launched a cultural framework to embed company values (respect, innovation, simplicity, customer experience, communication).
- Published its first Gender Pay Gap Report and initiated internal projects to address gender imbalance and promote diversity.
- Increased repeat purchase rates by 14% year on year.
- Maintained excellent Net Promoter Scores.
Governance Achievements
- Full compliance with the 2016 UK Corporate Governance Code.
- Appointed Elaine O’Donnell as a Non-Executive Director and Chair of the Audit Committee.
- Undertook a Board evaluation demonstrating effective operation and a commitment to increasing diversity.
Climate Goals & Targets
Long-term Goals:
- Become Europe’s leading online retailer of beach holidays.
Medium-term Goals:
- Expand into long-haul destinations (Dubai, Indian Ocean, Thailand, Caribbean).
Short-term Goals:
- Double the size of the tech team in the next three to five years.
Environmental Challenges
- Unprecedented hot summer in Scandinavia leading to lower demand for holidays and widespread discounting by leading tour operators.
- Brexit uncertainty affecting consumer confidence and demand.
- Supplier failures and potential flight disruptions due to Brexit.
- Competition in a challenging market.
- Maintaining a competitive edge in attracting and retaining talent.
Mitigation Strategies
- Reduced marketing activity in Scandinavia during the summer, reinvesting savings at the start of the new financial year.
- Thorough Brexit impact assessment and development of risk management plans.
- ATOL and ABTA protection for customers.
- Competitive pricing, value proposition, and exclusive offers.
- Investment in people, technology, and brand.
- Relocation of headquarters to attract and retain top digital talent.
- Succession planning for key personnel.
Supply Chain Management
Responsible Procurement
- Increasing direct contracting with hotels (70% in 2018).
Climate-Related Risks & Opportunities
Awards & Recognition
- Best Travel and Leisure PLC Trusted Service Award 2017
- Best for Holidays
- Most User-Friendly App
- Best Travel Agent Website
- Top Online Travel Agent
- Fastest Risers in Audience-Based Digital Marketing E-Commerce
- Travolution Lifetime Achievement Award - Simon Cooper
- Best Technology Team
- Best Use of Data
- Travel Editor’s Award
- UK STOCKMARKET AWARDS 2018
- FEEFO AWARDS 2017
- TRAVOLUTION AWARDS 2017
- TRAVOLUTION AWARDS 2018
- TTG TOP 50 TRAVEL AGENTS 2016
- National CEO of the Year - Simon Cooper
- BVCA MANAGEMENT TEAM AWARDS 2016
- HITWSE WISE AWARDS
- THE SUN TRAVEL AWARDS 2016
- Best Travel Agent Website Award
- Best Use of Search Engine Marketing Award
Reporting Period: 2021
Environmental Metrics
Total Carbon Emissions:334.3 tCO2e/year
Scope 1 Emissions:145.9 tCO2e/year
Scope 2 Emissions:189.9 tCO2e/year
Scope 3 Emissions:8.5 tCO2e/year
Total Energy Consumption:1,699,964 kWh/year
ESG Focus Areas
- Our People
- Our Customers and Communities
- Our Environment
- Our Responsible Business
Environmental Achievements
- 73% of all waste was recycled at head office (FY20 71%), no waste sent to landfill.
Social Achievements
- Launched a Mental Health Ambassadors scheme.
- Increased minimum base salary to £20,000 p.a.
- Enhanced sick pay policy and introduced additional days’ leave for birthdays.
- Created a giant ‘beach’ area and sandpit in Manchester city centre for families to enjoy.
Governance Achievements
- Welcomed Justine Greening as a Non-Executive Director.
- Consulted with over 50% of shareholder base on new remuneration policy.
- Implemented a new reward and benefits strategy for the workforce.
Climate Goals & Targets
Environmental Challenges
- COVID-19 pandemic significantly impacted booking volumes and revenue.
- Reputational damage due to airline refund issues.
- Complex and inconsistent travel rules and high testing costs dampened consumer confidence.
- Ryanair's aggression towards OTAs, including blocking online check-in.
- Increased competition risk due to refund credit notes.
Mitigation Strategies
- Successfully raised £24.9m from shareholders.
- Extended £25m Government-backed CLBILS facility.
- Took holidays off sale during periods of high uncertainty.
- Offered free COVID tests with bookings.
- Introduced a ‘New Normal’ booking pledge.
- Commenced legal action against Ryanair.
- Continued to invest in brand, technology, and customer proposition.
- Developed a new ESG strategy to address climate and other ESG risks.
Supply Chain Management
Supplier Audits: Regular audits (on-site and/or self-assessment) focused on health & safety and modern slavery.
Responsible Procurement
- Fair payment terms.
- Collaboration.
- Ethical sourcing.
Climate-Related Risks & Opportunities
Physical Risks
- Extreme weather events impacting holiday destinations.
Transition Risks
- Changing attitudes to flying due to environmental concerns.
Reporting Standards
Frameworks Used: TCFD