LIFULL Co., Ltd.
Climate Impact & Sustainability Data (2017, 2020, 2021/9 (October 2020 to September 2021))
Reporting Period: 2017
Environmental Metrics
ESG Focus Areas
- Altruism
- Will-Centric Public Interest Capitalism
- Stakeholder engagement (consumers, clients, employees, partners, shareholders, society, and the global environment)
Social Achievements
- Launched “One P’s,” a social contribution activity support program, with 178 participants contributing 1,046 hours in its first year.
Governance Achievements
- Established a corporate governance system designed to accelerate decision-making, ensure proper business execution, and increase efficiency and transparency.
- Implemented a corporate officer system to enhance management soundness and efficiency.
Climate Goals & Targets
Long-term Goals:
- Become the best life-event database and solution company in the world.
Medium-term Goals:
- Achieve ¥50.0 billion in revenue by the fiscal year ending March 2020.
- Achieve an EBITDA ratio of around 20% by the fiscal year ending March 2020.
Environmental Challenges
- Creating services that resonate with people worldwide.
- Establishing a globally trusted brand image.
- Creating systems to support 100 LIFULL companies.
- Accelerating development toward 100 LIFULL companies.
- Using LIFULL HOME’S counter to build an omni-channel presence.
- Handling new technology.
- Handling cyber security.
- Cultivating human resources.
Mitigation Strategies
- Expanding the network of affiliated offices to 40,000.
- Switching to a pay-per-inquiry pricing model.
- Implementing detailed follow-ups with affiliates.
- Incorporating overseas development companies into the Group (e.g., Vietnam Creative Consulting Co., Ltd.).
- Establishing LIFULL Lab (formerly Littel Laboratory) for R&D.
- Developing a robust security system.
- Cultivating 100 presidents for 100 subsidiaries.
- Improving hiring processes to ensure alignment with company values.
Supply Chain Management
Climate-Related Risks & Opportunities
Awards & Recognition
- 16th in the “Great Workplace in Japan” rankings (2017)
- 4th place in Great Place to Work® Institute Japan’s Best Workplaces ranking (2017)
- 3rd place in Great Place to Work® Institute Japan’s Best Workplaces ranking for women (2017)
- Grand prize in 2017 from the Best Motivation Company Awards
- Selected as a Competitive IT Strategy Company 2017
- Selected as a Health and Productivity Management Organization 2017 (2 years running)
Reporting Period: 2020
Environmental Metrics
ESG Focus Areas
- Sustainable development of society
- Regional revitalization
- Aging society
- Employee well-being
Environmental Achievements
- Initiatives to reduce water waste through partnerships with WOTA Co., Ltd.
Social Achievements
- Launched LIFULL HOME’S ACTION FOR ALL to support individuals with limited housing choices
- Implemented remote work options, resulting in reduced commuting and office costs and a 10% salary raise for full-time employees
- Partnerships with local governments for regional revitalization, repurposing abandoned properties (Akiya)
Governance Achievements
- Established a corporate governance system designed to accelerate decision-making and ensure proper execution of business while increasing efficiency and transparency
- Implemented LIFULL Group Vision Achievement Score (LVAS) for performance-based remuneration of directors
Climate Goals & Targets
Environmental Challenges
- COVID-19 pandemic impacting sales revenue across segments
- Predicting the long-term effects of the pandemic on overseas business
- Need to maintain profitability while managing costs
Mitigation Strategies
- Provided discounts for realtors and free online tools during the state of emergency
- Implemented cost controls and flexible spending measures
- Revised forecasts and reorganized internal structure for post-pandemic operations
- Adjusted dividend policy to account for fluctuating profits
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: IFRS
Third-party Assurance: PricewaterhouseCoopers Aarata LLC
Reporting Period: 2021/9 (October 2020 to September 2021)
Environmental Metrics
ESG Focus Areas
- Residential Life
- Regional Revitalization
- Rapidly Aging Society
- Promotion of Human Rights & DEI
- Actions on Global Issues
- Reducing our Effects on the Environment
- Governance
- Information Security
Environmental Achievements
- Supporting companies and organizations working to resolve environmental issues through investments and donations (e.g., WOTA CORP. for water recycling, JEPLAN, INC. for chemical recycling).
Social Achievements
- Launched FRIENDLY DOOR to help underprivileged groups find housing.
- Added "Flood, Landslide and Earthquake Hazard Maps" to new detached house listings.
- Established the "One P's Program" to support employee participation in social contribution activities.
- Implemented unconscious bias training and international lunch initiatives to promote DEI.
- Expanded services for seniors through LIFULL Jinsei Sekkei and Kaimono Connect.
Governance Achievements
- Established a Risk Management Committee chaired by the Representative Director.
- Implemented an Internal System DX Plan for 2025.
- Regularly analyzes and evaluates the effectiveness of the Board of Directors.
Climate Goals & Targets
Long-term Goals:
- Construction of a global platform.
Medium-term Goals:
- Total number of registered properties in LIFULL HOME'S Akiya Bank: 100,000 by September 2025.
- Expansion of total investments and loans through LIFULL Group financial products and services for regional revitalization by September 2025.
- Involved Individuals in regional revitalization: 300,000 people by September 2025.
- Achieve 15% CAGR and 20% operating income margin by September 2025.
Short-term Goals:
- Expand property database to 30 million properties by September 2025.
- Increase participation in FRIENDLY DOOR to 6,000 offices by September 2025.
- 1 million monthly visits to "LIFULL Jinsei Sekkei" by September 2025.
Environmental Challenges
- COVID-19 pandemic impacting sales revenue and leading to impairment losses.
- Decreasing available properties in the Japanese real estate market.
- Competition for IT personnel.
- Risks associated with global expansion (laws, regulations, cultural differences).
- Reliance on search engines for user acquisition.
- Risks associated with M&A and investment.
- Economic fluctuations impacting advertising strategies.
- Risks from natural disasters.
- Foreign exchange fluctuations.
- Competition in the internet-based services market.
- Rapid technological advancements.
Mitigation Strategies
- Implemented remote work and support measures for clients.
- Investing in core businesses and strengthening competitiveness.
- Actively investing in recruitment, service development, and brand promotion.
- Prioritizing business continuity while balancing investments overseas.
- Strengthening unique customer attraction through branding and SEO.
- Conducting extensive due diligence on acquisition targets.
- Formulating a business continuity plan (BCP).
- Continuously monitoring exchange rates.
- Investing to strengthen service competitiveness and differentiation.
- Actively utilizing advanced technology.
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: International Integrated Reporting Council (IIRC) International Integrated Reporting Framework