European Travel Commission (ETC)
Climate Impact & Sustainability Data (2020)
Reporting Period: 2020
Environmental Metrics
ESG Focus Areas
- Sustainable tourism practices
Social Achievements
- Supported tourism businesses in adapting to new social distancing and hygiene measures
- Promoting products and experiences associated with nature, health & wellbeing, outdoor activities
- Supported DMOs with strategic guidance and funding in meeting the needs of local businesses and local communities
Climate Goals & Targets
Long-term Goals:
- Make Europe the most sustainable destination in the world
Environmental Challenges
- Maintaining liquidity and viability of tourism businesses, and preventing closures
- Significant decline in tourist visits
- Limiting the loss of jobs and skills from the tourism sector
- Weak consumer confidence and sentiment to travel in domestic and international markets
- Maximising demand in the domestic market
- Ensuring that tourism businesses can adapt to social distancing requirements
- Lack of air capacity due to suspension of air routes
- Fall in demand for specific market segments or products
- Reacting to the effects of possible successive waves of the coronavirus
Mitigation Strategies
- Developed recovery strategy and long-term vision for tourism
- Set up and lead a recovery taskforce
- Advocated for tourism sector recovery measures as part of overall government stimulus packages
- Strengthened relations with regional/local tourism administrations, providing enhanced guidance and updates about recovery planning
- Financed and guided tourism businesses in adapting to public health and social distancing measures
- Supported related vulnerable sectors
- Implemented and promoted a national voucher system to stimulate domestic demand
- Promoted destinations and experiences that match with consumer sentiment and ease of access
- Provided updated practical advice on ‘How to plan your visit’
- Set up and run domestic marketing campaigns