Dentsu Group Inc.
Climate Impact & Sustainability Data (2014-04 to 2015-03, 2015, 2021, 2022, 2023)
Reporting Period: 2014-04 to 2015-03
Environmental Metrics
ESG Focus Areas
- Corporate Governance
- Respect for Human Rights
- Ensuring a Safe and Civilized Working Environment
- Environmental Protection
- Fair Business Practices
- Addressing Consumer Issues
- Contributing to the Community
Environmental Achievements
- Reduced CO2 emissions at the Dentsu Head Office Building by 27.2% in fiscal 2014 (compared to the fiscal 2003–2004 average).
- Improved waste recycling rate to 74.8% in fiscal 2014.
Social Achievements
- Launched the "Female Employees Promotion Project" to create a working environment where women can continue to be active without interrupting their careers.
- Established Dentsu Solari, a wholly owned Group company, to promote the employment of people with disabilities.
- Various social contribution activities including Advertising Elementary School, Keys to Communicating program, support for Chinese advertising human resources development, and support for disaster-affected areas.
Governance Achievements
- Updated the Dentsu Group Code of Conduct based on ISO 26000.
- Established the Compliance Line to receive reports on legal violations.
- Implemented a performance-linked framework for executive remuneration.
Climate Goals & Targets
- Achieve organic gross profit growth of 3-5% (5 year CAGR)
- Ratio of gross profit from international business of 55% or higher
- Ratio of gross profit from the digital domain of 35% or higher
- Underlying operating margin of 20% or higher
Environmental Challenges
- Responding to large-scale disasters (earthquakes).
- Maintaining compliance across a globally expanding scope of operations.
- Balancing growth with profitability.
Mitigation Strategies
- Reviewed and improved disaster response manuals.
- Established a robust internal control system and Compliance Line.
- Implemented cost reduction measures in the Japan business.
Supply Chain Management
Responsible Procurement
- Revised Dentsu Basic Procurement Policy and Dentsu Procurement Guidelines to include compliance with international anti-corruption regulations and conflict minerals regulation.
- Established a Partner Hotline for business partners to report legal violations.
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: GRI G3.1, UN Global Compact, ISO 26000
Certifications: ISO 14001
Third-party Assurance: Deloitte Tohmatsu Evaluation and Certification Organization Co., Ltd.
Awards & Recognition
- Eco-First Company certification by the Ministry of the Environment
- CDP score of 93B in 2014
Reporting Period: 2015
Environmental Metrics
ESG Focus Areas
- Corporate governance
- Respect for human rights
- Ensuring a safe and civilized working environment
- Environmental protection
- Fair business practices
- Addressing consumer issues
- Contributing to the community
- Environment
- Community
- Supply Chain
- Responsible Marketing and Sustainable Consumption
Environmental Achievements
- Not disclosed
Social Achievements
- Not disclosed
Governance Achievements
- Established three principal committees under its Executive Management Committee and Business Supervision Committee, responsible for major management decisions. Established a CSR Committee with five board members.
Climate Goals & Targets
- Not disclosed
- Reduce carbon footprint per person by 30% (Japan), 40% (Overseas)
- Have 90% of employees participate in CSR program and contribute to community development (Japan)
- Enable 500 charities to build communications capabilities (Japan)
- Cooperate with 90% of main suppliers to promote sustainable business activities (Japan)
- Achieve 100% compliance with supply chain charter principles (Japan)
- Provide 90% of employees with training in responsible execution of duties (Japan)
- Engage 1,000,000 people with sustainable consumption campaigns (Japan)
- Not disclosed
Environmental Challenges
- Not disclosed
Mitigation Strategies
- Not disclosed
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Developing sustainable procurement practices
- Supply chain charter principles
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used: UN Global Compact
Certifications: Null
Third-party Assurance: Not disclosed
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- Not disclosed
Awards & Recognition
- Not disclosed
Reporting Period: 2021
Environmental Metrics
ESG Focus Areas
- Climate Action
- Sustainable Consumption
- Diversity and Inclusion
- Responsible Media
- Trust
Environmental Achievements
- Reduced Scope 1 and 2 emissions by 29.0% against our FY2019 baseline, and by 10.6% compared to FY2020. Market-based Scope 1 and 2 emissions were 24,103 tons of CO2e in FY2021.
- Reduced Scope 3 emissions (business travel) by 87.5% against FY2019 baseline.
- Reduced water consumption by 85.1%, waste by 3.1%, and paper by 67.5%.
Social Achievements
- Reached over 200 million people with campaigns that challenge perceptions and stereotypes.
- Reached over 12,000 young people through The Code and other local education initiatives.
- Achieved 12.8% female representation in senior management team in Japan, and 34.0% in international business.
- Launched a global “Rise Up” challenge to combat food waste.
- Developed “Dentsu Good—a sustainability accelerator”
Governance Achievements
- Established a Sustainable Business Board.
- Linked 500 million GBP of untapped revolving credit to ESG performance.
- Linked ESG performance to executive incentive scheme from FY2022.
- Increased the ratio of female and independent directors.
Climate Goals & Targets
- Achieve net-zero emissions by FY2030.
- Achieve 90% reduction in decarbonization by 2040 (Dentsu International).
- Achieve 18.0% underlying operating margin by FY2024.
- Reach 40% CT&T talent ratio in DJN by FY2024.
- Support 100,000 young people to become empowered digital citizens by FY2030.
- Increase CT&T revenue to 50% of Group net revenue over time.
- Achieve 30% female managers by 2030 (Dentsu Japan Network 25%; Dentsu International 50%).
- Reduce CO2 emissions by 46% by FY2030 (Scope 1+2+3).
Environmental Challenges
- Increasingly complex challenges facing clients.
- Need for digital transformation.
- Heightened social demands on corporations.
- Intensifying competition to acquire employees.
- Climate change impacts on business growth.
- Risks associated with cyclical changes in the global economy and social changes accelerated by the impact of COVID-19.
- Risks associated with the development of new businesses from the medium- to long-term perspectives.
- Risks related to securing human resources.
- Risks related to the business transformation.
- Risks associated with the competitive environment and structural changes in the existing advertising industry.
- Risks related to the content business.
- Impairment risk of goodwill and intangible assets related to Dentsu International.
- Risks related to information security and cyber security.
- Sustainability-related risks.
- Risks related to laws and regulations, litigation, etc.
- Risks related to unforeseen incidents, disasters, accidents, etc.
Mitigation Strategies
- Providing Integrated Growth Solutions.
- Investing in Customer Transformation & Technology (CT&T).
- Evolving conventional marketing into creativity-based community design.
- Recruiting new graduates and experienced individuals, offering skill development programs.
- Setting a deep decarbonization target by 2040.
- Developing regional resilience policies and BCPs.
- Using cloud-based technology infrastructure.
- Achieving Medium-term Management Plan targets.
- Providing clients with solutions integrating responses to climate change.
- Regularly monitoring the responses.
- Implementing structural reforms of DJN and DI.
- Providing high added value consisting of consumer insights and integrated solutions.
- Flexibly allocating and investing Group resources in next-generation media.
- Integrating and enhancing expertise cultivated in the advertising marketing with data and technology.
- Managing many content business projects as portfolios.
- Establishing a dedicated cyber security department.
- Establishing a work environment that ensures the mental and physical wellbeing of all employees.
- Complying with laws and regulations.
- Regularly reviewing crisis management and business continuity plans.
Climate-Related Risks & Opportunities
Physical Risks
- Increasingly extreme weather, frequent natural disasters
Transition Risks
- Increased costs associated with the introduction of carbon taxes, emissions trading
Opportunities
- Greater availability of solutions as markets shift to a net-zero economy
- Increased potential to cut marketing communication costs
Reporting Standards
Frameworks Used: International Integrated Reporting Framework, GRI Standards, TCFD
Third-party Assurance: Lloyd’s Register Quality Assurance Ltd (LRQA)
UN Sustainable Development Goals
- SDG 5: Gender Equality
- SDG 10: Reduced Inequalities
Sustainable Products & Innovation
- Chefbot
- Regional food circulation system
Awards & Recognition
- Cannes Lions Agency of the Year
- Spikes’ Network of the Year
- Fast Company’s best places to work for Innovators
- Cannes Lions Silver for Roadside Markets
- Grand Prix and two gold medals at ECHO Latam for Hits Que Duelen
- Top five applause-worthy ads across Asia Pacific (Campaign Asia)
- Grand Prix and Social Good accolades at the World Media Awards 2021
Reporting Period: 2022
Environmental Metrics
ESG Focus Areas
- Climate action
- Sustainable consumption
- Diversity and inclusion
- Data privacy and security
- Business ethics & Compliance
- Human capital development
- Innovation leadership
Environmental Achievements
- Reduced Scope 1 and 2 emissions by 52.8% against 2019 baseline and by 33.5% compared to 2021. Market-based Scope 1 and 2 emissions were 16,039 tonnes of CO2e in 2022.
- Independently verified as carbon neutral in the business, excluding Japan, by investing in nature-based solutions.
- 37.7% of dentsu’s operations powered by renewable electricity, committed to 100% by 2030.
- Reached more than 59 million people with campaigns promoting sustainable behaviors.
Social Achievements
- Launched the ‘More Than That with Gia Peppers’ podcast, exclusively produced and distributed by minority-owned partners.
- Reached over 511 million people with campaigns challenging perceptions and stereotypes.
- In the US, achieved 31% BIPOC representation among employees in 2022.
- Supported 5,800 young people to become empowered digital citizens.
Governance Achievements
- Transitioned to a company with three committees (nominating, audit, and compensation).
- Increased the number of independent outside directors to a majority of Board membership.
- Separated the roles of Chairman of the Board and Group CEO.
- Established the dentsu Japan Reform Committee to address compliance issues.
Climate Goals & Targets
- Net zero emissions by 2040.
- Achieve 100% renewable energy by 2030.
- 45% female leaders by 2030.
- Reach one billion people with campaigns that challenge perceptions and stereotypes by 2030.
- Not disclosed
Environmental Challenges
- Alleged violation of the Japanese Antimonopoly Act related to the Tokyo 2020 Olympic and Paralympics test events bidding.
- Inadequate governance and compliance issues.
- Scope 3 emissions remained broadly flat due to increased business travel.
- Risks associated with cyclical changes in the global economy and social changes for the post-pandemic era.
Mitigation Strategies
- Established a Special Committee and an Investigation and Review Committee to investigate the Antimonopoly Act violation.
- Implemented the “Mindset and Behavior Reform” for recurrence prevention.
- Strengthened risk management system and legal/compliance functions.
- Introduced business processes that ensure fair and transparent transactions.
- Implemented Salesforce Net Zero Cloud to improve data accuracy of carbon footprint reporting.
Supply Chain Management
Responsible Procurement
- Dentsu Procurement Guidelines
Climate-Related Risks & Opportunities
Physical Risks
- Extreme weather events
Transition Risks
- Destabilizing regulations
- Greenwashing regulations
- Increased disclosure requirements
- Carbon pricing
- Changing energy landscape
- Global GDP change
Opportunities
- Help clients and society adapt to climate change
- Build greenwashing-proof services
- Build a client base of companies with sustainable products and business models
- Win new business by working with companies that thrive as society decarbonizes
Reporting Standards
Frameworks Used: GRI, TCFD
Third-party Assurance: Lloyd’s Register Quality Assurance Ltd (LRQA)
Sustainable Products & Innovation
- Canopy
- More Than That with Gia Peppers
- The Unfiltered History Tour
- Flex Kitchen
Awards & Recognition
- Microsoft Advertising’s Marketing with Purpose top global award
- Adweek’s Podcast of the Year
- The Global Media Awards Grand Prix
- The Drum Awards Grand Prix
- Good Design Award (Haptic Field)
- Minister of Economy, Trade and Industry Award (Shiodome PORT)
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Business Ethics & Compliance / Data Security
- DEI
- Human Capital Development
- Climate Action
- Innovation Leadership
Environmental Achievements
- Progress in initiatives to expand the scope of GHG reduction targets for international operations, certified by SBTi.
- Purchased renewable energy certificates and procured renewable electric power for the Shiodome Building.
Social Achievements
- Launched "The Code," a youth social education program providing digital skills training, active in nine countries in 2023.
- Various employee training programs, including mandatory training, voluntary training, and company-nominated training.
Governance Achievements
- Established the Group Sustainability Committee directly under the Group Management Board.
- Progress in promoting ESG-related initiatives reflected in the Group’s Executive Incentive Program since 2022.
Climate Goals & Targets
- Net zero emissions by 2040
- Achieve net-zero GHG emissions by 2040 (Scope 1-3).
- Achieve 100% renewable energy by 2030.
- Enable 1 billion people to make more sustainable choices by 2030.
- Reduce absolute greenhouse gas (GHG) emissions by 46.2% by 2030 across Scope 1-3 (from a 2019 base year).
Environmental Challenges
- Difficulties in collecting data necessary to calculate emissions in Japan (Scope 3, Category 2 and 15).
- Fugitive emissions data collection underway.
Mitigation Strategies
- Improving emissions data accuracy with a project to introduce Salesforce Net Zero Cloud to the Japan market.
- Developing a comprehensive Climate Transition Plan to identify funding requirements for decarbonization efforts.
Supply Chain Management
Supplier Audits: 84% of in-scope UK and Global Functions suppliers (by spend) will be asked to report on their environmental performance via CDP in 2024.
Responsible Procurement
- Dentsu Group Supplier Code of Conduct
- Sustainable Procurement training for procurement staff.
Climate-Related Risks & Opportunities
Physical Risks
- Extreme weather events (floods, storms, typhoons, heatwaves)
Transition Risks
- Regulatory changes, market shifts, technological advancements
Opportunities
- Development of energy-efficient products and services
Reporting Standards
Frameworks Used: GRI Standards
Certifications: ISO 14001
Third-party Assurance: KPMG AZUSA Sustainability Co., Ltd. (limited assurance)
Awards & Recognition
- Microsoft Advertising Partner Award
- General Motors Overdrive Award
- Podcast of the Year (AdWeek)
- Good Design Award
- Workplace Wellbeing Awards
- Top 30 Employers
- Corporate Equality Index
- Stonewall Top 100 Employers
- D&I AWARD
- Asia-Pacific Climate Leaders