IPA (Institute of Practitioners in Advertising)
Climate Impact & Sustainability Data (2021)
Reporting Period: 2021
Environmental Metrics
ESG Focus Areas
- Environmental
- Social
- Governance
Climate Goals & Targets
Environmental Challenges
- Brands face increasing challenges in communicating ESG business decisions to their stakeholders and customers.
- Trade-off between greater recycling of virgin materials with a potentially larger carbon footprint.
- Concern that consumers' expectations of a brand's ESG credentials are increasing, but they do not personally always see the direct impact of these practices and are not therefore always prepared to tolerate any potential increase in cost as a result.
- ESG can often take a backseat when there are conflicting work demands.
Mitigation Strategies
- Agencies have an important role to play in helping brands navigate this complex ESG landscape.
- Increase in the formalisation of roles that focus on sustainability.
Supply Chain Management
Responsible Procurement
- Specific supplier requirements for social standards