Climate Change Data

Association of National Advertisers (ANA)

Climate Impact & Sustainability Data (2022-09 to 2023-01)

Reporting Period: 2022-09 to 2023-01

Environmental Metrics

Total Carbon Emissions:Not disclosed
Scope 1 Emissions:Not disclosed
Scope 2 Emissions:Not disclosed
Scope 3 Emissions:Not disclosed
Renewable Energy Share:Not disclosed
Total Energy Consumption:Not disclosed
Water Consumption:Not disclosed
Waste Generated:Not disclosed
Carbon Intensity:Not disclosed

ESG Focus Areas

  • Sustainability

Environmental Achievements

  • Reduced carbon footprint by optimizing media buys (reducing number of websites, focusing on direct supply paths, reducing MFA sites)

Social Achievements

  • Not disclosed

Governance Achievements

  • Not disclosed

Climate Goals & Targets

Long-term Goals:
  • Not disclosed
Medium-term Goals:
  • Not disclosed
Short-term Goals:
  • Not disclosed

Environmental Challenges

  • Wasteful and unproductive programmatic ad spending ($22 billion estimated)
  • Information asymmetry in the supply chain
  • Misaligned incentives prioritizing cost over value
  • Lack of data access and log-level data matching
  • High number of websites used in campaigns (average 44,000)
  • Significant spending on Made for Advertising (MFA) websites (15% of spend)
  • Ineffective exclusion lists
  • Lack of direct contracts with supply chain partners
  • Lack of SSP optimization strategy
  • Poor understanding of ad quality/price-value equation
  • High invalid traffic (IVT) rates
  • High carbon emissions from programmatic media buys
Mitigation Strategies
  • Recommendations for optimizing website usage (focus on trusted sellers, inclusion lists)
  • Auditing MFA website activity and adjusting strategies accordingly
  • Developing direct contracts with DSPs, SSPs, and ad verification vendors
  • Implementing SSP optimization strategies
  • Using log-level data for better decision-making
  • Focusing on TrueCPM to balance cost and quality
  • Improving measurability and viewability
  • Developing proactive plans to fight IVT
  • Improving sustainability of programmatic media buys (direct supply paths, reducing MFA sites)

Supply Chain Management

Supplier Audits: Not disclosed

Responsible Procurement
  • Recommendations for direct contracts, trusted sellers, and SSP optimization

Climate-Related Risks & Opportunities

Physical Risks
  • Not disclosed
Transition Risks
  • Not disclosed
Opportunities
  • Reduced carbon emissions through optimized media buys

Reporting Standards

Frameworks Used: Null

Certifications: Null

Third-party Assurance: Not disclosed

UN Sustainable Development Goals

  • Not disclosed

Not disclosed

Sustainable Products & Innovation

  • Not disclosed

Awards & Recognition

  • Not disclosed