World Animal Protection
Climate Impact & Sustainability Data (2024)
Reporting Period: 2024
Environmental Metrics
ESG Focus Areas
- Animal Welfare
Social Achievements
- 71% of assessed companies have published some form of broiler welfare policy (increase from 65% in 2023).
- Progress in compliance reporting on specific broiler welfare issues addressed by the ECC (e.g., third-party auditing, maximum stocking densities, humane slaughter).
Climate Goals & Targets
Environmental Challenges
- Slow progress in implementing broiler welfare improvements.
- Lack of transparency and reporting on implementation of commitments.
- Inconsistency in adopting all ECC criteria; some companies only address select aspects.
- Some companies are regressing or showing no focus on broiler welfare.
Mitigation Strategies
- Development of The Pecking Order benchmark to evaluate commitments and progress.
- Inclusion of a new question in the methodology assessing whether companies have published a roadmap to meet ECC criteria.
- Advocating for EU-level welfare legislation aligned with ECC standards.
Supply Chain Management
Responsible Procurement
- European Chicken Commitment (ECC) standards