Beasley Direct and Online Marketing, Inc.
Climate Impact & Sustainability Data (2017)
Reporting Period: 2017
Environmental Metrics
Climate Goals & Targets
Environmental Challenges
- Email template not organized well, disparate sections, didn't follow email marketing best practices, large images interrupting messaging, poor mobile compatibility
Mitigation Strategies
- Redesigned email template with cleaner design, improved mobile compatibility, simplified design, optimized for multiple email browsers, repositioned images, added more HTML text, added multiple call-to-action buttons
Supply Chain Management
Climate-Related Risks & Opportunities
Awards & Recognition
- Caples Summit
- MarCom Creative Award
- ECHO Bronze
- ECHO Leader
- Golden Pyramid
- Pioneer Communicator
- ECHO Finalist