Kenya Private Sector Alliance (KEPSA)
Climate Impact & Sustainability Data (February 2021 to July 2021)
Reporting Period: February 2021 to July 2021
Environmental Metrics
ESG Focus Areas
- Social
Social Achievements
- Trained 2545 MSMEs on e-commerce and digital marketing.
- Onboarded 1605 businesses (63.79% success rate) onto various digital platforms.
- Achieved over 90% satisfaction rate among participants.
Climate Goals & Targets
Environmental Challenges
- Oversubscription of the program leading to overstretched staff.
- Training time conflicted with participants' other engagements.
- Insufficient program time for some participants.
- Poor internet connectivity for some participants.
- Large class size limiting interaction.
- Preference for physical or hybrid training by some participants.
- Unresponsive MSMEs.
- Diverse expectations among participants.
- Communication limitations due to lack of CRM system.
- Associate staff turnover.
Mitigation Strategies
- Expansion of the onboarding period.
- Regular meetings and project reviews.
- Clear reporting structure for timely escalation.
- Alternative service provider for internet issues.
- Pairing of skilled and less-skilled associates.
- Additional support from trainers.
- Campaign targeting MSMEs countrywide.
- Close follow-ups by support staff.
- Awarding certificates to motivate SMEs.
- Facebook online community for peer support.