STRAX AB (publ)
Climate Impact & Sustainability Data (2020, 2021, 2022)
Reporting Period: 2020
Environmental Metrics
ESG Focus Areas
- Human Rights
- Labor
- Environment
- Anti-Corruption
- Supply Chain Sustainability
- Product Responsibility
- Employee Well-being
- Diversity & Equality
- Climate Change
Environmental Achievements
- Reduced air freight to 67% (from a higher percentage in previous years), achieving their 2020 target.
- Developed mobile phone cases made of recycled ocean plastic in collaboration with 4ocean.
- Reduced plastic use in packaging and transportation.
Social Achievements
- Donated 100,000 breathing masks to hospitals in several countries.
- 100% of suppliers in high-risk areas participated in STRAX’s supplier development program.
- 100% of employees in vendor-facing positions completed anti-bribery and corruption education.
Governance Achievements
- Established STRAX+, a team coordinating sustainability efforts.
- Implemented and maintained a Code of Conduct, Anti-Bribery Policy, and Supplier Code of Conduct.
- No deviations from the STRAX Code of Conduct were reported in 2020.
Climate Goals & Targets
Long-term Goals:
- Net zero emissions by 2050
Medium-term Goals:
- Achieve 30% renewable energy by 2030
Short-term Goals:
- Reduce water consumption by 10% by 2025
Environmental Challenges
- Supply chain disruptions and challenges related to the COVID-19 pandemic (work from home, isolation).
- Concentration of production in South East Asia leading to environmental challenges due to transportation.
- Maintaining sustainability performance across a global supply chain.
- Risks of corruption and bribery in South East Asia.
Mitigation Strategies
- Continuous work to maintain a good and safe working environment and ensure stable information provision during the pandemic.
- Implementation of the Responsible Business Alliance (RBA)’s Code of Conduct and STRAX’s Code of Conduct for Suppliers.
- Regular supplier audits and self-assessment system.
- Supplier development program.
- Anti-Bribery Policy, education for employees, and anti-bribery contracts with factories.
Supply Chain Management
Supplier Audits: 11 audits conducted in 2020
Responsible Procurement
- RBA’s Code of Conduct
- STRAX’s Code of Conduct for Suppliers
- Supplier self-assessment system
- Third-party validation of strategic suppliers’ CSR performance
- Supplier development program
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: UN Global Compact
Certifications: ISO 9001
Sustainable Products & Innovation
- Mobile phone cases made from recycled ocean plastic
Reporting Period: 2021
Environmental Metrics
Total Carbon Emissions:4 242 399 tCO2e (Scope 2)
Scope 2 Emissions:4 242 399 tCO2e
ESG Focus Areas
- Environmental
- Social
- Governance
Environmental Achievements
- Achieved a gold rating with Ecovadis.
- Urbanista launched the world's first self-charging wireless headphones.
Social Achievements
- Maintained stable and high service levels for vendors and customers throughout the pandemic.
- Established Group-wide HR guidelines.
Governance Achievements
- Implemented a share-based incentive program.
- Completed the acquisition of Brandvault.
Climate Goals & Targets
Long-term Goals:
- Continued organic growth driven by own brands and improvements in profitability.
Medium-term Goals:
- Achieve 30-50% of sales online by 2025.
- Both men and women to represent at least 40% of management positions by 2025.
Short-term Goals:
- Reduce the proportion of transport by air to less than 50% by 2025.
- Reduce scope 2 CO2 emissions by 5% per year.
- All product packaging and shipping packaging to be made of recyclable or biodegradable materials by 2025.
Environmental Challenges
- Supply chain disruptions and increased input costs.
- Global smartphone shortage and drop in retail store footfall.
- Inventory write-offs and devaluation.
- Compressed margins due to overly aggressive e-commerce growth tactics.
- Covid-19 pandemic causing disruptions.
Mitigation Strategies
- Adjustments to product purchasing plans.
- Reduction of operating expenses.
- Expansion of credit facilities.
- Increased activities in online channels.
- Distribution of medical products.
- Working to limit the negative effects of the situation that has arisen (Russia-Ukraine conflict).
Supply Chain Management
Supplier Audits: 3 JAC audits conducted in 2021.
Responsible Procurement
- RBA’s Code of Conduct
- STRAX’s Code of Conduct for Suppliers
- Anti-Bribery Contract with factories
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: UN Global Compact
Certifications: ISO 9001
Third-party Assurance: PricewaterhouseCoopers AB
Sustainable Products & Innovation
- Urbanista Los Angeles headphones (solar cell powered)
- Clear case for Nokia G11 and G21 (100% recycled materials)
Awards & Recognition
- Ecovadis Gold certification
- Red Dot Award (Dóttir headphones)
- CES Innovation awards 2022 (grell headphones)
Reporting Period: 2022
Environmental Metrics
Total Carbon Emissions:Not disclosed
Scope 1 Emissions:Not disclosed
Scope 2 Emissions:4 917 500 tCO2e
Scope 3 Emissions:Not disclosed
Renewable Energy Share:Not disclosed
Total Energy Consumption:Not disclosed
Water Consumption:Not disclosed
Waste Generated:Not disclosed
Carbon Intensity:Not disclosed
ESG Focus Areas
- Human Rights
- Labor
- Environment
- Anti-Corruption
- Product Development
- Procurement and Manufacturing
- Logistics
- Value-added solutions and services
- Decent work and economic growth
- Responsible consumption and production
- Climate action
- Customer satisfaction
- Diversity and equality
- Occupational health and safety
- Working conditions and human rights in the supply chain
- Product quality and safety
- Environmental impact and chemicals
- Anti-corruption
- Transport and energy use
- Climate impact caused by products and packaging
Environmental Achievements
- Awarded EcoVadis Gold rating for the second year in a row (score improved from 71 to 77)
- Launched several initiatives to increase the proportion of products made from recyclable or biodegradable plastics and reduce the use of plastic in shipping and product packaging
- 100% of all product packaging was recyclable in 2022 and 100% of all shipping packaging was recyclable in 2022.
Social Achievements
- 100% of all employees in vendor-facing positions completed education on bribery and corruption.
- 100% of all suppliers in high-risk areas participated in STRAX’s supplier development program.
- 100% of STRAX’s products complied with all local and international regulatory safety standards.
- 100% of all suppliers had completed a self-assessment ensuring responsible cobalt sourcing in line with RCI requirements.
Governance Achievements
- Sustainability is embedded in all operations and forms an integral part of corporate governance.
- Implemented policies and procedures to prevent and deter corrupt practices.
- Zero tolerance policy on corruption.
Climate Goals & Targets
Long-term Goals:
- Not disclosed
Medium-term Goals:
- Reduce scope 2 CO2 emissions by five percent per year.
Short-term Goals:
- Reduce the proportion of air freight to less than 50 percent by 2025.
- All product packaging and shipping packaging to be made of recyclable or biodegradable materials by 2025.
Environmental Challenges
- Difficult market conditions, inflation, reduced consumer purchasing power.
- Challenges related to shipping due to the pandemic and Russia’s invasion of Ukraine (closedowns, canceled flights, closed ports, container shortages).
- Concentration of production in South East Asia resulting in environmental challenges due to transportation.
- Sustainability risks in the supply chain (corruption, human rights violations, unfair labor practices, environmental damage).
Mitigation Strategies
- Continuous improvements and adaptations within the organization.
- Clear supply of information throughout the organization.
- Optimization of transportation and reducing the proportion of air freight.
- Working with suppliers to optimize transport of goods.
- Using a customs warehouse in Asia for better coordination of transports.
- Prioritizing alternative technology solutions for business travel (video conferencing, virtual offices).
- Requiring suppliers to operate ethically and in accordance with international standards.
- CSR-based governance structure for supplier evaluation and follow-up.
- Robust procedures to detect and prevent non-compliant products from shipping to customers.
- Due diligence to ensure no conflict minerals or cobalt are used in products.
Supply Chain Management
Supplier Audits: Initial audits conducted at all new major strategic suppliers; regular visits and audits; third-party validation of strategic suppliers’ social responsibility performance.
Responsible Procurement
- STRAX Supplier Code of Conduct (based on RBA Code of Conduct), Anti-Bribery Contract with factories, self-assessment system for suppliers, supplier development program.
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used: UN Global Compact
Certifications: ISO 9001
Third-party Assurance: Samuel Bjälkemo and Andreas Brodström, Authorised Public Accountants
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- Urbanista Phoenix in-ear headphones (powered by light)
- Xqisit AirPod Pro charging case (made of compostable PLA)
Awards & Recognition
- EcoVadis Gold Rating