Climate Change Data

Brand Architekts Group plc

Climate Impact & Sustainability Data (2023, 2024)

Reporting Period: 2023

Environmental Metrics

ESG Focus Areas

  • Sustainability
  • Ethical Sourcing
  • Plastic Reduction
  • Transparency

Environmental Achievements

  • 78% of brands use either reusable or bio-sourced plastic and packaging. Target is 100% for 2025.
  • 100% of Skinny Tan aerosols now use PCR and 100% recyclable shrink wrap.
  • 100% of Super Facialist Men tubes are now fully PCR and feature in-mould labelling technology.
  • Skinny Tan reconfigured shipping packs, reducing corrugated board use.
  • Fish Sea Salt Spray introduces Prevented Ocean Plastic (POP™).

Social Achievements

  • Continued implementation of strategy to invest and support brands that engender strong consumer loyalty and deliver stronger margins.
  • Streamlined Board composition, reducing the number of Non-Executive Directors.
  • Improved employee engagement through town hall meetings, company events, newsletters, performance development reviews, personal development plans, and employee surveys.
  • Move to a hybrid office working culture.

Governance Achievements

  • Resolved legal dispute with Jamie Stevens Media Limited.
  • Agreed to purchase JSML’s 49% shareholding in Mr Haircare Ltd.
  • Implemented bi-annual presentations to retail investors online.

Climate Goals & Targets

Short-term Goals:
  • Achieve break-even and return to profitable growth.

Environmental Challenges

  • Challenging trading conditions in UK channels.
  • Softening of the direct-to-consumer (DTC) market.
  • Rampant inflation and high interest rates.
  • Cost-of-living crisis affecting consumer appetite for masstige products.
  • Talent retention.
  • Acquisition integration.
  • Consumer and customer trends.
  • Product quality, regulations and compliance.
  • Cost inflation.
  • Cyber security.
  • Pension fund deficit.
Mitigation Strategies
  • Better targeted advertising & promotions.
  • Reduced Skinny Tan Mousse and Whip retail prices.
  • Investment in profitable brand awareness digital campaigns and customer acquisition initiatives.
  • Competitive remuneration for key personnel.
  • Personal Development Plans and Performance Development Reviews.
  • Hybrid way of working and office culture.
  • Board approved functional integration project.
  • Regular reviews of EPOS and market dashboards.
  • New product development process incorporating product quality and compliance verification.
  • Strong, long-term relationships with major suppliers.
  • Negotiating higher rates with retail customers to offset increased costs.
  • Investment in software, policies, procedures, and training.
  • Supplier review including cyber security review.
  • Cyber insurance.
  • Fund deficit recovery plan.

Supply Chain Management

Responsible Procurement
  • Ethical sourcing
  • Collaboration with like-minded partners

Climate-Related Risks & Opportunities

Sustainable Products & Innovation

  • Super Facialist Clear Skin
  • Skinny Tan Wonder Serum
  • The Solution Menopause range
  • Fish Sea Salt Spray (using Prevented Ocean Plastic)

Awards & Recognition

  • Cosmopolitan naming Skinny Tan Self-Tanning Whip ‘Best Fake Tan 2023’

Reporting Period: 2024

Environmental Metrics

ESG Focus Areas

  • Sustainability
  • Ethical Sourcing
  • Plastic Reduction
  • Recyclability

Environmental Achievements

  • 99% of single products are fully recyclable or reusable
  • 60% of plastic packaging includes post-consumer recycled (PCR) materials (90% for tubes)
  • 100% of UK-sourced cartons have Forest Stewardship Council (FSC) certification
  • Using Prevented Ocean Plastic™ in Super Facialist, Dirty Works, and Fish

Social Achievements

  • Launched The Solution Menopause range, addressing a traditionally taboo topic
  • Partnership with GenM to promote menopause awareness
  • Improved database engagement for Skinny Tan (32% to 81%)
  • Focus on employee wellbeing through hybrid work and training programs

Governance Achievements

  • Adoption of the QCA’s Corporate Governance Code
  • Annual strategy review and risk assessment
  • Regular engagement with shareholders and employees
  • Ethical policy and Group Handbook implemented

Climate Goals & Targets

Long-term Goals:
  • Return the business to profitability
Medium-term Goals:
  • Extend The Solution Menopause distribution and launch Haircare range
  • Consolidate Super Facialist UK distribution and improve ROS
Short-term Goals:
  • Rationalise brand portfolio to eight brands by end of FY25
  • Relaunch Skinny Tan as Skin & Tan in FY25
  • Increase digital awareness and customer acquisition campaigns for Skinny Tan and Super Facialist

Environmental Challenges

  • Challenging trading conditions in the UK due to cost-of-living crisis and wet weather
  • Decline in premium self-tan category affecting Skinny Tan sales
  • Softening in Dirty Works sales in TJ Maxx
  • Over-reliance on non-strategic sales channels
  • Cost inflation in supply chain
Mitigation Strategies
  • Planned brand rationalisation programme
  • Improved targeted advertising and promotions
  • Cost control measures (reduced staff costs and overheads)
  • Launch of Skinny Tan Body Glow (gradual tanner)
  • Focus on improving profitability and ROAS in DTC channels
  • Negotiating higher rates with retail customers to offset increased costs
  • Investing in brand awareness campaigns for Skinny Tan and Super Facialist

Supply Chain Management

Responsible Procurement
  • Ethical sourcing with trusted suppliers
  • Collaboration with suppliers to minimize environmental impact

Climate-Related Risks & Opportunities

Sustainable Products & Innovation

  • Super Facialist Vegan Collagen line
  • Super Facialist Sleep Smart Night Moisturisers
  • Skinny Tan Body Glow
  • The Solution Menopause range