Brand Architekts Group plc
Climate Impact & Sustainability Data (2023, 2024)
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Sustainability
- Ethical Sourcing
- Plastic Reduction
- Transparency
Environmental Achievements
- 78% of brands use either reusable or bio-sourced plastic and packaging. Target is 100% for 2025.
- 100% of Skinny Tan aerosols now use PCR and 100% recyclable shrink wrap.
- 100% of Super Facialist Men tubes are now fully PCR and feature in-mould labelling technology.
- Skinny Tan reconfigured shipping packs, reducing corrugated board use.
- Fish Sea Salt Spray introduces Prevented Ocean Plastic (POP™).
Social Achievements
- Continued implementation of strategy to invest and support brands that engender strong consumer loyalty and deliver stronger margins.
- Streamlined Board composition, reducing the number of Non-Executive Directors.
- Improved employee engagement through town hall meetings, company events, newsletters, performance development reviews, personal development plans, and employee surveys.
- Move to a hybrid office working culture.
Governance Achievements
- Resolved legal dispute with Jamie Stevens Media Limited.
- Agreed to purchase JSML’s 49% shareholding in Mr Haircare Ltd.
- Implemented bi-annual presentations to retail investors online.
Climate Goals & Targets
Short-term Goals:
- Achieve break-even and return to profitable growth.
Environmental Challenges
- Challenging trading conditions in UK channels.
- Softening of the direct-to-consumer (DTC) market.
- Rampant inflation and high interest rates.
- Cost-of-living crisis affecting consumer appetite for masstige products.
- Talent retention.
- Acquisition integration.
- Consumer and customer trends.
- Product quality, regulations and compliance.
- Cost inflation.
- Cyber security.
- Pension fund deficit.
Mitigation Strategies
- Better targeted advertising & promotions.
- Reduced Skinny Tan Mousse and Whip retail prices.
- Investment in profitable brand awareness digital campaigns and customer acquisition initiatives.
- Competitive remuneration for key personnel.
- Personal Development Plans and Performance Development Reviews.
- Hybrid way of working and office culture.
- Board approved functional integration project.
- Regular reviews of EPOS and market dashboards.
- New product development process incorporating product quality and compliance verification.
- Strong, long-term relationships with major suppliers.
- Negotiating higher rates with retail customers to offset increased costs.
- Investment in software, policies, procedures, and training.
- Supplier review including cyber security review.
- Cyber insurance.
- Fund deficit recovery plan.
Supply Chain Management
Responsible Procurement
- Ethical sourcing
- Collaboration with like-minded partners
Climate-Related Risks & Opportunities
Sustainable Products & Innovation
- Super Facialist Clear Skin
- Skinny Tan Wonder Serum
- The Solution Menopause range
- Fish Sea Salt Spray (using Prevented Ocean Plastic)
Awards & Recognition
- Cosmopolitan naming Skinny Tan Self-Tanning Whip ‘Best Fake Tan 2023’
Reporting Period: 2024
Environmental Metrics
ESG Focus Areas
- Sustainability
- Ethical Sourcing
- Plastic Reduction
- Recyclability
Environmental Achievements
- 99% of single products are fully recyclable or reusable
- 60% of plastic packaging includes post-consumer recycled (PCR) materials (90% for tubes)
- 100% of UK-sourced cartons have Forest Stewardship Council (FSC) certification
- Using Prevented Ocean Plastic™ in Super Facialist, Dirty Works, and Fish
Social Achievements
- Launched The Solution Menopause range, addressing a traditionally taboo topic
- Partnership with GenM to promote menopause awareness
- Improved database engagement for Skinny Tan (32% to 81%)
- Focus on employee wellbeing through hybrid work and training programs
Governance Achievements
- Adoption of the QCA’s Corporate Governance Code
- Annual strategy review and risk assessment
- Regular engagement with shareholders and employees
- Ethical policy and Group Handbook implemented
Climate Goals & Targets
Long-term Goals:
- Return the business to profitability
Medium-term Goals:
- Extend The Solution Menopause distribution and launch Haircare range
- Consolidate Super Facialist UK distribution and improve ROS
Short-term Goals:
- Rationalise brand portfolio to eight brands by end of FY25
- Relaunch Skinny Tan as Skin & Tan in FY25
- Increase digital awareness and customer acquisition campaigns for Skinny Tan and Super Facialist
Environmental Challenges
- Challenging trading conditions in the UK due to cost-of-living crisis and wet weather
- Decline in premium self-tan category affecting Skinny Tan sales
- Softening in Dirty Works sales in TJ Maxx
- Over-reliance on non-strategic sales channels
- Cost inflation in supply chain
Mitigation Strategies
- Planned brand rationalisation programme
- Improved targeted advertising and promotions
- Cost control measures (reduced staff costs and overheads)
- Launch of Skinny Tan Body Glow (gradual tanner)
- Focus on improving profitability and ROAS in DTC channels
- Negotiating higher rates with retail customers to offset increased costs
- Investing in brand awareness campaigns for Skinny Tan and Super Facialist
Supply Chain Management
Responsible Procurement
- Ethical sourcing with trusted suppliers
- Collaboration with suppliers to minimize environmental impact
Climate-Related Risks & Opportunities
Sustainable Products & Innovation
- Super Facialist Vegan Collagen line
- Super Facialist Sleep Smart Night Moisturisers
- Skinny Tan Body Glow
- The Solution Menopause range