PT Blue Bird Tbk
Climate Impact & Sustainability Data (2020, 2021, 2022, 2023)
Reporting Period: 2020
Environmental Metrics
Total Carbon Emissions:89,730.48 tCO2e/year (2020)
Carbon Intensity:0.000137 Ton CO² eq/km (2020)
ESG Focus Areas
- Environmental
- Social
- Governance
Environmental Achievements
- Direct emission reduction of 77,951.76 tons of CO² eq compared to the previous year.
- Installation of 15 electric fleet charging points and purchase of 50 electric fleets.
- Banning of single-use plastics and non-recyclable goods.
- Use of recycled water and installation of automatic water taps in office areas.
- Implementation of wastewater treatment system (IPAL) in Bluebird pools, aiming for 5% recycled water usage by the end of 2021.
Social Achievements
- Rp 18 Billion contribution to Corporate Social Responsibility (CSR) in 2020, including Rp 5.81 Billion in assistance to drivers during the pandemic.
- Bluebird Care program provided compensation assistance to around 700 employees and drivers affected by flooding.
- Distribution of 3,000 grocery packages and over 1,000 food packages to communities affected by the Covid-19 pandemic.
- Kartini Bluebird program empowering women drivers and their families.
- Provision of over 1,300 scholarships to children of drivers despite the pandemic.
- Implementation of strict health protocols during the Covid-19 pandemic, including regular health checks, disinfection, and provision of PPE.
- CHSE certification obtained, ensuring passenger health, safety, and comfort.
- Provision of K3 clinics and doctors for employee healthcare.
- Free eye checks and glasses for drivers.
Governance Achievements
- Obtaining CHSE certification.
- Preparation for ISO 14001 Environmental Management Systems certification in 2022.
- Partnership with WWF-Indonesia for environmental conservation and community empowerment.
- Partnership with Google for sustainable technology implementation (migrating to cloud technology).
Climate Goals & Targets
Long-term Goals:
- Achieve 50% electric fleet usage by 2025.
Medium-term Goals:
- Achieve 10% electric fleet usage by 2023.
- Obtain ISO 14001 certification in 2022.
Short-term Goals:
- Use 5% recycled water for pool and office operational needs by the end of 2021.
Environmental Challenges
- Covid-19 pandemic impacting operations and requiring implementation of strict health protocols.
- Economic challenges affecting driver livelihoods.
- Environmental challenges related to emissions from fuel-based vehicles.
Mitigation Strategies
- Implementation of strict health protocols and provision of assistance to drivers and communities affected by the pandemic.
- Investment in electric vehicles and charging infrastructure.
- Partnership with WWF-Indonesia and other organizations for environmental conservation and community empowerment.
- Use of recycled water and implementation of wastewater treatment system.
Supply Chain Management
Climate-Related Risks & Opportunities
Opportunities
- Investment in electric vehicles
UN Sustainable Development Goals
- SDG 1: No Poverty
- SDG 2: Zero Hunger
- SDG 3: Good Health and Well-being
- SDG 4: Quality Education
- SDG 5: Gender Equality
- SDG 6: Clean Water and Sanitation
- SDG 7: Affordable and Clean Energy
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation and Infrastructure
- SDG 10: Reduced Inequalities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 17: Partnerships for the Goals
Various initiatives described in the report contribute to these SDGs.
Awards & Recognition
- UN Women 2020 Asia-Pacific Women Empowerment Principles (WEPs) Awards
Reporting Period: 2021
Environmental Metrics
ESG Focus Areas
- Environmental
- Social
- Governance
Environmental Achievements
- Commitment to using 10% electric vehicles by 2030
- Bluebird Bali received Signing Blue WWF certification for sustainable tourism business
Social Achievements
- 100% vaccination for Bluebird Group family
- Scholarship program, Kartini Bluebird, and pool activities to help the community
- Internal webinar on “Stop Sexual Violence” attended by over 100 employees and drivers
- COVID-19 vaccination for elderly, drivers, employees, and people with disabilities
- Goldenbird Special Care vehicle rental service launched
- Collaboration with PMI to support convalescent plasma donation
- Online business class training for Kartini Bluebird members
Governance Achievements
- Consistently implementing Good Corporate Governance (GCG) principles
- Regular meetings of the Board of Commissioners and Board of Directors
Climate Goals & Targets
Medium-term Goals:
- 10% electric vehicle usage by 2030
Environmental Challenges
- Weakening economic conditions during the pandemic
- Impact of COVID-19 variants and mobility restrictions on economic activity
- Supply chain disruptions (implied)
Mitigation Strategies
- Synergistic decision-making to improve business performance
- Efficiency efforts and anticipatory risk management
- Collaboration with digital platforms to develop booking and payment channels
- Implementation of electric vehicles for environmental friendliness and operational efficiency
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: Indonesian Financial Accounting Standards (SAK), OJK Regulations
Certifications: Signing Blue WWF (Bluebird Bali)
Sustainable Products & Innovation
- e-Bluebird and e-Silverbird (BYD e6 and Tesla Model X)
- Toyota Prius PHEV
Awards & Recognition
- Asiamoney: Asia’s Outstanding Company in Indonesia – Transportation Sector (2021)
- IDC Country Winner: 2021 Futures Enterprise of the Year
- METI: Best and Fastest e-Mobility Commitment and Development
Reporting Period: 2022
Environmental Metrics
ESG Focus Areas
- Environmental
- Social
- Governance
Environmental Achievements
- Commitment to using 10% electric vehicles by 2030
- Planting 5,000 mangrove seedlings in Pamurbaya
- Reducing paper consumption
- Using environmentally friendly materials
- 50% reduction target for waste and emissions by 2030
Social Achievements
- Launched Bluebird Peduli scholarship program for 1,001 children of drivers and employees
- Established Kartini Bluebird program for women's empowerment
- Organized blood donation drives
- Provided transportation support for G20 events and MotoGP Mandalika
- Launched Bluebird Academy for employee training and development
Governance Achievements
- Active involvement of the Board of Commissioners in strategic decisions
- Consistent implementation of Good Corporate Governance (GCG) principles
- Digitalization efforts for better operational control, efficiency, and transparency
Climate Goals & Targets
Medium-term Goals:
- Reduce waste and emissions level by 50% by 2030
Environmental Challenges
- Supply chain disruptions in the automotive industry
- Competition landscape
- Potential new/change government regulations
- Macro volatility
Mitigation Strategies
- Cautious approach to strategic decisions
- Focus on 3M strategy (Multi-Channel, Multi-Payment, and Multi-Product)
- Efficient funding alternatives
- Strong capital position to support business growth
Supply Chain Management
Climate-Related Risks & Opportunities
Opportunities
- Adoption of electric vehicles
Reporting Standards
Frameworks Used: Indonesian Financial Accounting Standards (SAK)
Sustainable Products & Innovation
- Electric vehicles (e-Silverbird and e-Bluebird)
Awards & Recognition
- Indonesia Leading Taxi and Limousine Provider (Indonesia Travel & Tourism Awards 2022/2023)
- Top SDGs Award 2022
- ACES Award (Woman Entrepreneur of The Year)
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Sustainable Mobility
- Environmental Sustainability (BlueSky)
- Social Welfare (BlueLife)
- Good Corporate Governance (BlueCorps)
Environmental Achievements
- Increased electric vehicle fleet from 125 units in 2022 to approximately 192 units by the end of 2023.
- Installed two solar panel plants (PLTS) in Jakarta and Bali depot.
- Commitment to invest Rp250 billion to accelerate the development of electric-based public transportation systems in Ibu Kota Nusantara (IKN).
Social Achievements
- Launched EZPoint, a customer loyalty program.
- Bluebird Peduli and Kawan Bluebird initiatives supporting local taxi businesses, scholarships, and women's empowerment.
Governance Achievements
- Effective implementation of Good Corporate Governance (GCG) principles.
- Compliance with legal regulations and industry standards.
- Active participation of Board of Commissioners in oversight and advising management.
Climate Goals & Targets
Long-term Goals:
- Not disclosed
Medium-term Goals:
- Reduce carbon emissions and operational waste by up to 50% by 2030.
- Achieve 10% electric vehicle adoption rate by 2030.
Short-term Goals:
- Not disclosed
Environmental Challenges
- Adapting to evolving market and technological dynamics.
- Meeting evolving customer needs.
- Inadequate electric vehicle infrastructure.
- Competition from ride-hailing services.
Mitigation Strategies
- Continuous technological development and innovation (3M strategy: multi-channel, multi-payment, multi-product).
- Investment in technology and customer-focused strategies.
- Strategic collaborations.
- Fleet rejuvenation and expansion.
Supply Chain Management
Responsible Procurement
- Not disclosed
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used:
Certifications:
UN Sustainable Development Goals
- Not disclosed
Sustainable Products & Innovation
- Electric vehicles (e-Bluebird, e-Silverbird, e-Goldenbird)
- All-New MyBluebird app with EZPay and EZPoint features
- BirdMobil used car sales and maintenance business
Awards & Recognition
- Top Digital Innovation Award 2023
- PPKM Award 2023
- Indonesia Best Business Transformation 2023
- Indonesia Digital Ecosystem Summit 2023 (Very Good rating)