Superdry Plc
Climate Impact & Sustainability Data (2011, 2021, 2023, 2024, FY22)
Reporting Period: 2011
Environmental Metrics
ESG Focus Areas
- Ethical Trading
- Environmental Sustainability
- Employee Well-being
- Health and Safety
- Community Investment
Environmental Achievements
- 39% carbon footprint reduction at the distribution center (saving 47 tonnes of CO2 each year)
- Landfill emissions from waste decreased by 30% despite business growth
- Committed to purchasing 100% of the Group’s UK electricity from renewable energy sources
Social Achievements
- Redefined ethical trading terms of engagement with suppliers
- Implemented an ongoing program to visit suppliers and discuss performance improvement against the Ethical Trading Code of Practice
- Introduced a confidential whistleblowing policy
- Donation of £25,000 to a local charity that helps young people develop their skills
- Donation of £25,000 to the Japanese Earthquake Disaster Fund
- Introduced specific training courses to develop leadership and management skills
- Trained 200 members of staff in health and safety
- Implemented an employee assistance program
Governance Achievements
- Board evaluation carried out to assess the performance of the Board, its Non-executive Directors and committees
- Regular meetings of the Board and its committees (Audit, Remuneration, Nomination)
Climate Goals & Targets
- Achieve 20% of Group revenue from e-Commerce sales
- Expand the UK Retail standalone store estate by up to 150 stores
Environmental Challenges
- Changing fashion trends
- Unfavorable changes in currency exchanges
- Significant growth putting pressure on key resources
- Inability to effectively control and monitor suppliers’ compliance with labor laws
- Business interruption at distribution centers
- Loss of key factory or supplier
- Insufficient disaster recovery plans
- Loss of key individuals
- Breach of intellectual property and counterfeit product
Mitigation Strategies
- Designing new and innovative products, market research, visits to trade fairs
- Documented foreign exchange policy, forward foreign exchange contracts
- Continual review of strategic objectives, investment in infrastructure
- Ethical trading code of practice, supplier audits, improvement plans
- Investment in improvements to protect distribution centers
- Developing a broader supplier base, dual sourcing
- Investment in improving business protection and IT systems
- Senior management appointments
- Monitoring supply chain and global sales, taking action against unlicensed parties
Supply Chain Management
Supplier Audits: Majority of product supply base audited
Responsible Procurement
- Ethical Trading Code of Practice, based on the principles and conventions of the International Labour Organisation (ILO)
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: Ethical Trade Initiative base code
Reporting Period: 2021
Environmental Metrics
ESG Focus Areas
- Environmental
- Social
- Governance
Environmental Achievements
- Not disclosed
Social Achievements
- Not disclosed
Governance Achievements
- Not disclosed
Climate Goals & Targets
- Not disclosed
- Not disclosed
- Not disclosed
Environmental Challenges
- Fashion industry's addiction to synthetic fibres produced from fossil fuels.
- Lack of transparency about the amount and source of synthetics in collections.
- Rampant greenwashing.
- Lack of systematic approach to addressing microplastic pollution.
- Lack of leadership to detox from fossil fashion.
Mitigation Strategies
- Increased use of recycled polyester from PET bottles (downcycling).
- Some brands are exploring fibre-to-fibre recycling technologies.
- Some brands are working to reduce overall synthetic fibre use.
- Some brands have joined industry initiatives to address microplastics.
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Not disclosed
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used: Null
Certifications: Null
Third-party Assurance: Not disclosed
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- Not disclosed
Awards & Recognition
- Not disclosed
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Sustainability
Environmental Achievements
- 99% of single-use packaging was reusable, recyclable, or compostable.
- 38% reduction in absolute SBT-aligned emissions compared to FY20 baseline.
- 93% renewable energy used in stores, offices, and distribution partner sites.
- 62% of volume bought was classified as ‘Sustainably Sourced’
Social Achievements
- Launched a confidential, independent Employee Assistance Programme (EAP).
- Launched a compressed four-day working week for full-time Retail colleagues.
- Increased the percentage of workers enrolled in our Respect and Dignity training programme by 4%.
Governance Achievements
- Improved CDP rating from B to A.
- Reached the CDP ‘A List’ for climate disclosure.
- Ranked 15 out of 500 overall and topped the list of UK-based fashion companies in the Financial Times index of Europe Climate Leaders in 2023.
Climate Goals & Targets
- Reach net-zero GHG emissions across the value chain from a FY20 base year by 2040.
- Achieve 100% renewable energy used in stores, offices, and distribution partner sites by 2025.
- Reduce absolute Scope 1, 2 and 3 greenhouse gas (GHG) emissions by 50% from a FY20 base year by 2030.
- 65% of cotton usage will be from organic, in conversion or recycled sources by 2025.
- 20,000 farmers converting from conventional to organic cotton to supply Superdry products by 2025.
- 10% of cotton usage will be recycled cotton by 2025.
- 100% of packaging moved to recyclable, reusable, or compostable alternatives by 2025.
Environmental Challenges
- Challenging trading environment and cost-of-living crisis.
- Delayed recovery of Wholesale business putting pressure on liquidity.
- Underperformance of Wholesale division, especially in mainland Europe.
- Significant pressure on liquidity.
- Slowdown in Retail trading in the second half of the year.
- Wholesale performance lagged own channel performance.
- Loss of some Wholesale partners due to cost-of-living crisis.
Mitigation Strategies
- Recapitalised the Company through a 20% equity raise and sale of Superdry brand rights in certain Asia Pacific territories.
- Reduced cost base.
- Introduced a new leadership team and a more cohesive approach with Wholesale customers.
- Returned to an agency model across Europe.
- Improved Ecommerce fulfillment operations and offered enhanced drop-shipment services.
- Identified initial cost savings of around £35m through estate optimisation, logistics and distribution savings, better procurement, and continued range reduction.
- Secured new loan facilities with Bantry Bay Capital and Hilco Capital Limited.
Supply Chain Management
Supplier Audits: 96% of Tier 1 factories ranked in line with or above social and environmental compliance.
Responsible Procurement
- Supplier Manual
- Ethical Trading Code of Practice
- Respect programme
Climate-Related Risks & Opportunities
Physical Risks
- Supply chain pressures from raw material shortages
- Decreased productivity from extreme weather events
Transition Risks
- Consumer demand volatility
- Regulatory changes
- Growing expectations for responsible conduct
Opportunities
- Enhanced reputation and brand value through sustainability initiatives
- Improved supply chain resilience
- Development of energy-efficient products
Reporting Standards
Frameworks Used: TCFD, CDP
Certifications: ISO 14064-3:2019
Third-party Assurance: Bureau Veritas
Sustainable Products & Innovation
- Products made from recycled materials
- Products made from organic cotton
Awards & Recognition
- CDP ‘A List’ for climate disclosure
- Financial Times Europe Climate Leaders
Reporting Period: 2024
Environmental Metrics
ESG Focus Areas
- Low Impact Materials
- Moving Towards Net Zero
- Communicating With Integrity
- Respect - Equal Voice & Equal Treatment for All Workers
Environmental Achievements
- Reduced average emissions per garment by 17% (from 6.84 kg CO2e to 5.66 kg CO2e)
- Achieved 64% sustainably sourced products (volume bought), nearing the 2025 target of 65%
- Converted 82% of jacket padding, 77% of liners, and introduced recycled shells in outerwear
- 95% of swimwear range contains recycled materials
- SBTI approved net-zero targets for 2040 (Scopes 1-3)
- Achieved a 58% reduction in Scope 3 emissions (SBTI targeted)
- Reduced energy consumption per square meter in stores from 226.4 to 159.1
- Used 100% renewable electricity across global retail and office estate
- 941 MT of fabric donated or recycled
- Suppliers now use 100% recycled poly bags
Social Achievements
- Launched Respect & Dignity program in India and Turkey, reaching 36% of Tier 1 supply chain workers
- Donated 0.71 MT of clothing to Oxfam and 58 tonnes to Newlife
- 12,258 farmers participated in organic cotton conversion programs
- Increased workers actively engaged in respect and dignity training program
Governance Achievements
- Maintained CDP A- list ranking
- Ranked 9th in Financial Times European Climate Leaders table
- Public disclosure of supply base list to increase transparency
- Increased HIGG reporting data validation with supplier partners to 75%
Climate Goals & Targets
- Net-zero GHG emissions across value chain by 2040
- Reduce Scope 1 & 2 emissions by 83.65% from FY20 baseline by 2030
- Reduce Scope 3 emissions by 50% from FY20 baseline by 2030
- All workers in direct factories actively engaged in Respect program by 2030
- 40% reduction in water footprint by 2030
- Achieve 65% low impact materials (volume bought) by 2025
- 100% pure cotton garments to be low-impact, in-conversion, or organic by 2025
- 50% of workers enrolled in Respect program globally by 2025
- 40% water saving per garment by 2025
- 100% garments produced using renewable electricity by 2025
Environmental Challenges
- Supply chain disruptions
- Increased water usage due to organic cotton conversion
- Uncertainty of buying renewable gas in Europe
- Reducing returns from internet sales
Mitigation Strategies
- Developed alternative sourcing strategies
- Working with Higg to understand water usage in organic cotton conversion
- Focusing on decarbonisation plan for retail estate (electricity only for FY25 target)
- Ceased offering exchanges for customers to reduce back-and-forth for orders
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Respect & Dignity program
- Ethical Trading Initiative membership
- Code of Practice requirements
- Intensive Care Programme (ICP) for underperforming suppliers
- Public disclosure of Tier 1 factory list
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Development of energy-efficient products
- Reduced carbon footprint through sustainable materials
Reporting Standards
Frameworks Used: SBTI, CDP, HIGG
Certifications: Null
Third-party Assurance: Not disclosed
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- Recycled outerwear
- Recycled swimwear
Awards & Recognition
- Not disclosed
Reporting Period: FY22
Environmental Metrics
ESG Focus Areas
- Climate Change
- Water Stewardship
- Chemical Management
- Sustainable Materials
- Supply Chain Responsibility
- Worker Rights
- Packaging
- Renewable Energy
- Transparency and Accountability
Environmental Achievements
- 91% renewable energy used in stores, offices, and distribution centers
- 47% of bought garments contain organic, low-impact, or recycled materials
- Reduced airfreight to 2.1% of all inbound goods (61% year-on-year reduction)
- Saved up to 7.5 billion liters of water by sourcing organic and recycled cotton
- 98% of packaging is recyclable, reusable, or compostable
- 50.7 million recycled bottles used to produce outerwear fill, recycled sweats, and swimwear
- 455 tonnes of fabric recycled (23% of 2025 target)
Social Achievements
- Launched partnership with Oxfam for pre-loved clothing donations
- Respect and Dignity training program reached over 15,000 workers (22% of Tier 1 supply chain)
- Average coverage of social insurance in China increased to 74.8% (30% increase since 2020)
- 91% of Tier 1 factories ranked at or above the highest ratings of social and environmental compliance
Governance Achievements
- Improved CDP grade from B to A-
- Completed ASA’s Green Claims Code Guidelines workshops
- Sustainability KPIs included in senior management bonus scheme
- Published full Scope 3 carbon emissions report
Climate Goals & Targets
- Net zero carbon emissions across entire supply chain by 2040
- Net zero carbon emissions across own operations and global logistics by 2030
- 40% reduction in water footprint per garment by 2030
- 100% of garments made using renewable electricity by 2030
- All cotton to be organic or recycled by 2030
- 100% of workers in China to benefit from social insurance by 2025
- 65% of garments to use organic, low-impact, or recycled materials by 2025
- 100% renewable energy across stores, offices, and DCs by 2025
- 100% of pure cotton garments to contain organic, in-conversion or recycled cotton by 2025
- 50% of garments made using renewable electricity by 2025
- Airfreight capped at 1% by 2023
Environmental Challenges
- High water intensity of cotton production
- Hazardous chemical use in garment production
- Reducing carbon emissions across the supply chain
- Ensuring social insurance coverage in China
- Maintaining high social and environmental compliance in all factories
Mitigation Strategies
- Transitioning to organic and recycled cotton
- Joining ZDHC program and aiming for compliance by 2030
- Setting science-based targets for emissions reduction
- Working with Chinese factories to increase social insurance coverage
- Implementing Intensive Care Programme (ICP) to support underperforming factories
Supply Chain Management
Supplier Audits: 91% of Tier 1 factories ranked at or above highest ratings of social and environmental compliance
Responsible Procurement
- Superdry Code of Practice
- Respect and Dignity training program
- Intensive Care Programme (ICP)
Climate-Related Risks & Opportunities
Physical Risks
- Not disclosed
Transition Risks
- Not disclosed
Opportunities
- Development of energy-efficient products and processes
Reporting Standards
Frameworks Used: GRI, CDP, Science Based Targets initiative (SBTi), Higg Index, UN Women’s Empowerment Principles, Advertising Standards Agency’s (ASA) Green Claims Code Guidelines, ZDHC
Certifications: ISO 50001 (in some factories)
Third-party Assurance: Not disclosed
UN Sustainable Development Goals
- Not disclosed
Not disclosed
Sustainable Products & Innovation
- Fully recycled hoodie and t-shirt collection
- Swimwear collection made with recycled materials
Awards & Recognition
- Not disclosed