HelloFresh SE
Climate Impact & Sustainability Data (2017, 2019, 2020, 2021, 2022, 2023)
Reporting Period: 2017
Environmental Metrics
ESG Focus Areas
- Employee Welfare
- Employee Diversity and Equality
- Creating Products that Improve Lives
- Food Waste
- Packaging
- Responsible Ingredient Sourcing
- Community Outreach
Environmental Achievements
- Reduced landfill volume by 55% over a six-month timeframe in the US through Spoiler Alert, a data-driven technology platform.
- Reduced cardboard waste by optimizing cardboard thickness and size in the UK and Germany, resulting in reduced box transports and miles.
- In-house ice production in the UK, eliminating inbound logistics.
- Use of meal-kit bags made from 100% recycled paper in all global markets.
- Cool pouches made from recycled PET or sheep wool in most geographies.
- Estimated CO2 savings equivalent to 4077 cars off the road for 12 months in Benelux by replacing one meat dish with a vegetarian option.
Social Achievements
- Donated just under 18,000 boxes of HelloFresh meals to those less fortunate in the US.
- Raised nearly US$100,000 for customers in Texas affected by Hurricane Harvey.
- Donated 25,000 meals through a partnership with Table to Table for Thanksgiving.
- Donated over US$245,000 worth of meals at Christmas.
- Sold 2,500 boxes of HelloFresh meals to raise over £30,000 for The Felix Project in the UK.
- Raised $50,000 AUD for Oz Harvest in Australia.
- Helped serve 15,000 meals through The Felix Project in the UK.
- Partnership with Monterey Bay Aquarium Seafood Watch in the US to source sustainable seafood.
- Sourcing sustainable catfish from Sukower Bioenergie and Welsfarm in Germany.
- Sourcing responsibly caught tuna from Fish Tales in Benelux.
Governance Achievements
- Implemented a Code of Conduct and Anti-Corruption Directive, with thorough investigations of violations.
- Implemented a Procurement Policy to ensure fair and ethical supplier relationships.
Climate Goals & Targets
- Further optimize demand forecasting models and refine just-in-time supply chain to minimize waste.
- Continue food donation programs.
- Achieve similar box weight reductions in Australia and the Netherlands as in the UK and Germany.
- Move HelloFresh Australia to in-house ice production.
- Increase the share of direct growers to reduce repackaging.
Environmental Challenges
- Food waste in the supply chain and homes.
- Excessive packaging.
- Ensuring responsible ingredient sourcing.
- Maintaining freshness and preventing food waste while reducing packaging.
Mitigation Strategies
- Implemented a just-in-time supply chain and accurate forecasting system.
- Donated surplus ingredients to food charities.
- Optimized cardboard thickness and size, reducing waste and transport.
- Used recycled materials for packaging.
- Sourced ingredients directly from farmers whenever possible.
- Partnered with organizations like Monterey Bay Aquarium Seafood Watch and The Felix Project.
Supply Chain Management
Responsible Procurement
- Sourcing locally whenever possible
- Working with suppliers to find innovative packaging solutions
- Using SEDEX to map ethical risk in the UK supply chain
Climate-Related Risks & Opportunities
Awards & Recognition
- Mogul’s 2017 Top 100 Companies for Millennial Women
Reporting Period: 2019
Environmental Metrics
ESG Focus Areas
- Sustainability
Environmental Achievements
- Reduced food waste in distribution centers and stores by 80% compared to traditional grocery retailers.
- Less than 1% of food delivered is wasted at production sites (average of 7 geographies).
- Reduced household food waste by 36% compared to meals cooked using ingredients from grocery stores.
- Reduced CO2 from last-mile delivery in Benelux by 17% through increased volumes, route optimization, new logistics hubs, and electric vans.
- Reduced CO2 from electricity consumption in production sites by 12-20% (various regions).
- Reduced CO2 emissions by 181 tons annually from installing solar panels in Australia.
- Green Chef offset the carbon footprint of every box sold using green-e REC’s and project-based offsets.
Social Achievements
- Working with Spoiler Alert to find hunger relief organizations for surplus food.
- Member of Global GAP, with over 80% of fresh products coming from Global GAP certified farms.
- Working towards animal welfare improvements, with c. 80% of fish products being ASC/MSC or equivalent compliant.
Governance Achievements
- Joined the Sustainable Packaging Coalition (US), Australian Packaging Covenant, Waste and Resources Action Programme (UK), and Grüner Punkt (Germany).
Climate Goals & Targets
Environmental Challenges
- Reducing packaging waste.
- Monitoring and reducing carbon emissions.
Mitigation Strategies
- Producing water-filled icepacks in-house, eliminating icepack transit and microplastics.
- Using recycled paper cool bags and paper-recyclable packaging.
- Installing solar panels in Australia.
- Implementing route optimization and electric vans for delivery.
Supply Chain Management
Responsible Procurement
- Quality and sustainability are primary criteria for supplier selection.
- Member of Global GAP since 2018.
Climate-Related Risks & Opportunities
Reporting Period: 2020
Environmental Metrics
ESG Focus Areas
- Climate Change
- Food Waste
- Supply Chain Sustainability
- Employee Well-being
- Diversity & Inclusion
- Ethical Sourcing
- Community Engagement
Environmental Achievements
- Became the first global carbon-neutral meal kit company by offsetting 100% of direct carbon emissions.
- Reduced carbon emissions in production facilities per euro of revenue from 9.3g to 4.1g.
- Reduced food waste per euro of revenue from 0.6g to 0.4g.
Social Achievements
- Created over 5000 new jobs in 2020.
- Implemented COVID-19 safety measures for employees in distribution centers and offices.
- Offered various resources and benefits for employee mental and physical well-being.
- Established Diversity & Inclusion committees and Employee Resource Groups (ERGs).
- Donated over €13 million worth of food and cash to charities.
Governance Achievements
- Released Ethical Trading Policy.
- Implemented group-wide Anti-Corruption Guideline.
- Appointed Thomas Griesel as management board representative for ESG topics.
- Created a dedicated ESG committee within the supervisory board.
Climate Goals & Targets
- Not disclosed
- Not disclosed
- Reduce production facilities’ CO2 emissions per euro of revenue by 60% by 2022.
- Reduce food waste to landfill or incineration per euro of revenue by 50% by 2022.
Environmental Challenges
- Dependence on new customer acquisition for growth.
- Potential pandemics and supply chain disruptions.
- Competitive environment.
- Broader economic risks.
- Food safety regulatory and compliance risks.
- Climate change and extreme weather conditions impacting supply chain.
Mitigation Strategies
- Data-driven product optimization and market studies.
- Stringent hygiene standards and diversified supplier network.
- Continuous investment in product offering, data collection, and manufacturing.
- Scenario planning for economic risks and variable cost base.
- Data-driven supplier management, standardized onboarding, strict food safety standards, and recall plans.
- Large supply network spread across multiple regions, innovative packaging, and short-term cooling zones.
Supply Chain Management
Supplier Audits: Not disclosed
Responsible Procurement
- Prioritization of local and sustainable producers, focus on seasonality, detailed supplier assessments, use of industry certifications (Global GAP, GFSI, ASC/MSC/BAP, Sedex).
Climate-Related Risks & Opportunities
Physical Risks
- Extreme weather conditions impacting supply chain
Transition Risks
- Not disclosed
Opportunities
- Not disclosed
Reporting Standards
Frameworks Used: Null
Certifications: TÜV Rheinland (GHG Protocol)
Third-party Assurance: TÜV Rheinland
UN Sustainable Development Goals
- Goal 12 (Responsible Consumption and Production)
- Goal 13 (Climate Action)
- Goal 14 (Life Below Water)
- Goal 15 (Life on Land)
HelloFresh's operations are aligned with these goals through initiatives to reduce food and packaging waste, reduce greenhouse gas emissions, and source ingredients from certified sustainable suppliers.
Sustainable Products & Innovation
- Vegetarian and vegan recipes, plant-based dairy replacements
Awards & Recognition
- Runner-up for the Nachhaltigkeitspreis Logistik (Supply Chain Sustainability Award)
Reporting Period: 2021
Environmental Metrics
ESG Focus Areas
- Our Planet
- Our People
- Our Governance and Community
Environmental Achievements
- Reduced carbon emissions from production facilities by 48% compared to the 2019 baseline.
- 51% of energy consumed came from renewable sources (up from 7% in 2019).
- Reduced packaging by 11% in weight per meal compared to 2020.
- Reduced plastics and mixed packaging by 32% in weight per meal compared to 2020.
- Donated 10,000 tonnes of food to charities and food banks.
Social Achievements
- More than tripled workforce size over the past two years to over 20,000 employees.
- Launched Meals with Meaning program in the US, distributing over 1.5 million meals.
- Women accounted for 59% of promotions across HelloFresh Global.
- Women accounted for 32% of internal promotions in technology functions.
Governance Achievements
- Transitioned Code of Conduct into a Code of Ethics.
- Established an ESG committee within the supervisory board.
- Linked key environmental goals to management remuneration.
Climate Goals & Targets
- Become 100% carbon-neutral across the entire value chain.
- Achieve 100% reusable, recyclable or compostable packaging by 2025 in Australia and New Zealand.
- Reduce food waste sent to landfill or incineration by 50% per euro of revenue by the end of 2022 (from a 2019 baseline).
- Reduce carbon emissions from production facilities by 60% per euro of revenue by the end of 2022 (from a 2019 baseline).
Environmental Challenges
- COVID-19 disruptions impacting food waste reduction efforts.
- Challenges in reducing food waste sent to landfill due to COVID-19 disruptions.
- Supply chain disruptions in Australia due to extreme weather events.
- Potential transition risks related to climate change (customer preferences, regulations, carbon pricing).
Mitigation Strategies
- Geographical diversification of sourcing in Australia.
- Increased year-round supply chain visibility for improved contingency planning.
- Exploring indoor growing programs with key suppliers.
- Dual sourcing and backup manufacturing sites.
- Contingency plans for greater geographical diversification.
- Short-term cooling zones in distribution centers to mitigate heatwave impacts.
- Innovative packaging solutions to maintain ingredient quality during delivery.
- Pre-established communication plans for delayed deliveries.
- Business insurance to cover undelivered items.
Supply Chain Management
Supplier Audits: 88 in-person audits and 26 virtual audits in 2021 (US)
Responsible Procurement
- Ethical Trading Policy
- Global G.A.P. or equivalent compliance (97.3% of produce)
- GFSI certification
- MSC, ASC, BAP certifications for fish and seafood (99.5%)
- Sedex platform registration (100% UK suppliers)
- Better Chicken Commitment (21% of chicken in EU markets)
Climate-Related Risks & Opportunities
Physical Risks
- Extreme weather events impacting supply chain (Australia).
Transition Risks
- Changes in customer preferences, environmental regulations, carbon pricing.
Opportunities
- Development of energy-efficient products and processes.
UN Sustainable Development Goals
- Goal 2: Zero hunger
- Goal 3: Good health and well-being
- Goal 5: Gender equality
- Goal 7: Affordable and clean energy
- Goal 8: Decent work and economic growth
- Goal 12: Responsible consumption and production
- Goal 13: Climate action
- Goal 14: Life below water
- Goal 15: Life on land
Initiatives contributing to these goals are highlighted throughout the report.
Sustainable Products & Innovation
- Climate Hero recipes
- Plant-based meal options
Awards & Recognition
- EPA Food Recovery Challenge Award
- Progressive Grocer Impact Award in Food Security and Nutritional Leadership
- German Packaging Award (Gold)
- Sustainability Award (Packaging Europe)
- Supply Chain Management Award (Logistik Heute)
- World Star Award (WPO)
Reporting Period: 2022
Environmental Metrics
ESG Focus Areas
- Planet
- People
- Governance
Environmental Achievements
- Reduced carbon emissions from meal-kit production facilities by 50% per euro of revenue (2019 baseline)
- Reduced food waste sent to landfill or incineration from meal-kit facilities by 42% per euro of revenue (2019 baseline)
- 12% reduction in packaging per meal (in weight) compared with 2020 in our meal-kit vertical. 34% reduction in plastic packaging per meal in the same period.
- Increased share of renewable energy consumed in distribution centers and offices to 53% in 2022 from 50% in 2021 and 35% in 2020.
- 48% emission-free deliveries in Benelux in 2022, up from 10% in 2021. 30% reduction in logistics-related carbon emissions per box in the region in 2022 compared to 2021.
Social Achievements
- 12,040 T of unsold edible food donated to charities (53% of total surplus food)
- 1.9 million meals provided through Meals with Meaning program in the US in 2022
- Women accounted for 46% of workforce and 35% of Associate Director positions
- 46% of open management positions filled through internal promotions
- EUR 5,000,000 spent on learning and development
Governance Achievements
- Revised Ethical Trading Policy to reflect upcoming regulatory requirements
- 5,750 employees completed basic compliance training
- 10 international distribution centers certified under BRCGS Storage and Distribution Standard
- HelloFresh US received the Black Pearl Award for food safety and quality
Climate Goals & Targets
- Reduce carbon emissions from meal-kit production facilities by 66% per euro of revenue from a 2019 baseline by 2025
- Reduce carbon emissions from production in other businesses by 30% from a 2021 baseline by 2025
- Reduce food waste sent to landfill and incineration to 0.29 grams per euro of revenue for meal-kit vertical by 2025 (52% reduction from 2019 baseline)
- Reduce food waste sent to landfill and incineration for other businesses by 56% from 2021 baseline by 2025
Environmental Challenges
- Limited availability of de-packaging and diversion solutions in some markets
- New company acquisitions with less rigorous food waste management policies affected overall food waste performance
- Refrigerating system defect caused F-gas leakage, increasing emissions from one facility
- High emissions from ready-to-eat business due to cooking processes
Mitigation Strategies
- Increased focus on emissions tracking and implementation of “digital twin” monitoring for preventive maintenance
- Establishing suitable reduction measures for ready-to-eat business
- Developing and validating science-based emissions reduction targets within two years
- Establishing cross functional partnerships to reduce food surplus
Supply Chain Management
Responsible Procurement
- Sourcing high-quality fresh produce from suppliers that focus on sustainable production and comply with GLOBALG.A.P. or market equivalent, or the Global Food Safety Initiative (GFSI)
- Favoring locally grown ingredients and in-season produce
- Using SEDEX for ethical assurance
Climate-Related Risks & Opportunities
UN Sustainable Development Goals
- Goal 2: Zero Hunger
- Goal 3: Good Health and Well-Being
- Goal 5: Gender Equality
- Goal 8: Decent Work and Economic Growth
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
- Goal 14: Life Below Water
- Goal 15: Life On Land
Sustainable Products & Innovation
- Dynamic Packaging Configurator (DPC)
- EcoMailer™
- Four-portion protein packs
Awards & Recognition
- Black Pearl Award (HelloFresh US)
Reporting Period: 2023
Environmental Metrics
ESG Focus Areas
- Planet
- People
- Governance
Environmental Achievements
- Reduced carbon emissions from meal-kit production facilities by 65% per euro of revenue (from 2019 baseline)
- Reduced food waste sent to landfill or incineration from meal-kit facilities by 77% per euro of revenue (from 2019 baseline)
- Reduced carbon emissions from other businesses' production facilities by 48% per euro of revenue (from 2021 baseline)
- Reduced food waste sent to landfill or incineration from other businesses' facilities by 80% per euro of revenue (from 2021 baseline)
- 45% renewable energy share in total energy consumption
- 66% renewable electricity of total electricity consumption
- 72% emission-free deliveries in Benelux (up from 48% in 2022 and 10% in 2021)
- 29% reduction in logistics-related carbon emissions per box in Benelux (compared to 2022)
- 32% reduction in plastic and mixed packaging per meal (by weight) compared to 2020 in meal-kit vertical
Social Achievements
- Reduced lost-time injuries to 252 from 397 in 2022
- Reduced lost-time injury frequency rate (LTIFR) to 6.8 from 12.5 in 2022
- Total Recordable Incident Rate (TRIR) below target in 2023 in the US
- 44% of workforce are women, 34% of Associate Director positions and above are women
- 39% of promotions across commercial functions were women
- 32% of promotions within technology functions were women
- EUR 5,145,280 spent on learning and development
- 48% of open management positions filled through internal promotions
- 28 employees graduated from Future Leaders Program, 57 new employees joined
Governance Achievements
- Revised Anti-Corruption Policy and Fair Competition Policy
- 6,796 employees completed basic compliance training
- Implemented a new Whistleblower Policy
- 17 facilities certified, 12 with BRCGS Storage and Distribution certificates (mostly 'AA' score)
- All five HelloFresh and EveryPlate facilities in the US hold SQF certifications
- 86% of global suppliers held GFSI food safety certifications
Climate Goals & Targets
- Reduce food waste sent to landfill and incineration by 52% (meal-kit) and 56% (other businesses) by 2025
- Reduce carbon emissions from meal-kit production facilities by 66% per euro of revenue by 2025
- Reduce carbon emissions from other businesses' production facilities by 30% by 2025
Environmental Challenges
- Lack of availability of supply chain emissions data at a reportable level of quality
- Rapid development of ready-to-eat business with different energy consumption and food waste generation profile
- Difficulties in obtaining necessary information for EU Taxonomy compliance
- Misalignment in standards and frameworks across geographies against EU Taxonomy criteria
- Difficulty integrating in-depth physical climate risk assessment into ERMS
Mitigation Strategies
- Partnership with HowGood to establish ingredient-level emissions factors
- Global project to understand comprehensive Scope 3 emissions
- Setting reduction goals based on emission source, not solely on scopes
- Using high-quality carbon offset credits
- Exploring carbon insetting opportunities
- Focusing on key activities for EU Taxonomy eligibility
- Developing further KPIs to improve data privacy
Supply Chain Management
Supplier Audits: 61% of suppliers in identified risk sectors approved Ethical Trading Policy
Responsible Procurement
- Sustainable Sourcing strategy favoring locally grown ingredients, Global Food Safety Initiative (GFSI) recognized standards, certified fish and seafood
Climate-Related Risks & Opportunities
UN Sustainable Development Goals
- Goal 2: Zero Hunger
- Goal 3: Good Health and Well-Being
- Goal 5: Gender Equality
- Goal 8: Decent Work and Economic Growth
- Goal 12: Responsible Consumption and Production
- Goal 13: Climate Action
- Goal 14: Life Below Water
- Goal 15: Life On Land
Environmental efforts contribute to climate action; sustainable packaging, food waste reduction, renewable energy use, and climate-friendly meals contribute to the Paris Climate Agreement goals.
Sustainable Products & Innovation
- Climate tags highlighting low-emission recipes
- Paper-based packaging for chicken broth (DACH)
- Water-based ice packs (International Vertical)
- Paper insulation pouch (Australia)