Climate Change Data

Jaywing plc

Climate Impact & Sustainability Data (2021, 2022, 2024)

Reporting Period: 2021

Environmental Metrics

Total Carbon Emissions:117,344 tCO2e
Scope 1 Emissions:53,625 tCO2e
Scope 2 Emissions:62,450 tCO2e
Scope 3 Emissions:1,269 tCO2e
Total Energy Consumption:586,891 kWh

ESG Focus Areas

  • Environment
  • Social
  • Governance

Environmental Achievements

  • Reduced travel by over 97% due to Covid-19.
  • Encouraged remote working to avoid travel.
  • Encouraged use of public transport and car sharing.
  • Operated a cycle to work scheme.
  • Designed energy-efficient head office.
  • Implemented switch-off policies and energy efficiency measures.
  • Clear policy on plastic use, focusing on single-use plastics.
  • Recycled waste materials using local facilities.
  • Purchased energy-efficient and environmentally friendly products.
  • Monitored energy usage within buildings.

Social Achievements

  • Successfully adapted to remote working during the pandemic.
  • Continued to serve customers without interruption.
  • Won new business despite the pandemic.
  • Net Revenue per employee grew by 4% to £69.8k.
  • Adjusted EBITDA per employee reached £7.5k.

Governance Achievements

  • Appointment of Caroline Ackroyd as CFO and to the Board.
  • Successful business restructuring and reorganisation.
  • Improved efficiencies in the business.
  • Implemented revised operating structure focused on core client sectors.
  • Regularly scheduled Board meetings include Health and Safety.

Climate Goals & Targets

Medium-term Goals:
  • Support successful and autonomous professional team in Jaywing Australia.
  • Collaboration between Australia and UK businesses on clients and services.
  • Explore opportunities to accelerate scale and market reach in Australia via further local investment.
Short-term Goals:
  • Further organic growth with support of new business wins and strong pipeline.
  • Investment in advanced data analysis products and technology application to marketing challenges.

Environmental Challenges

  • Covid-19 pandemic and its impact on client and staff activity.
  • Loss of key staff.
  • Loss of business from clients.
  • Changes in technology.
  • Liquidity issues due to poor trading and cash flow.
  • Compliance with regulations and changes in legislation.
  • Significant wage inflation in the Sydney market due to border closures.
Mitigation Strategies
  • Implemented measures to minimise the financial effect of reduced demand (Covid-19).
  • Most staff able to work effectively from home.
  • Continued to provide service and support to clients and add new business.
  • Monitored staff well-being and provided support.
  • Staged return to office under a hybrid model.
  • Regular review of remuneration and incentive packages to retain key staff.
  • Attractive and collaborative working environment.
  • Focus on providing high-quality service to clients.
  • Offering a wide range of services to existing and new clients.
  • Restructured business sectors based on clients and markets.
  • Efficiently aligned cost base with revenues.
  • Investment in data science-led products and services.
  • Close relationships with online media owners for early access to new developments.
  • Specialist team focused on technology.
  • Close monitoring of trading and cash flow performance.
  • Prompt action to mitigate adverse trends.
  • Engaging advisers in relevant specialisations for compliance.
  • Experts in business areas ensuring client initiatives are compliant.

Supply Chain Management

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: SECR

Reporting Period: 2022

Environmental Metrics

Total Carbon Emissions:143,486 tCO2e
Scope 1 Emissions:59,126 tCO2e
Scope 2 Emissions:63,396 tCO2e
Scope 3 Emissions:20,964 tCO2e
Total Energy Consumption:621,382 kWh

ESG Focus Areas

  • ESG-related risk assessment

Environmental Achievements

  • Reduced carbon footprint through encouraging remote working, public transport, and discouraging domestic flights; implemented switch-off policies and energy-efficient practices; recycling and waste reduction initiatives.

Social Achievements

  • Brought all UK employees together onto common contracts under one company; invested in experienced and less experienced recruits; Group revenue per employee grew by 13%.

Governance Achievements

  • Adopted the QCA Corporate Governance Code; established a Remuneration Committee, Audit & Risk Committee, and Nomination Committee; regular Board meetings to oversee strategic decisions.

Climate Goals & Targets

Environmental Challenges

  • Wage inflation in Australia due to border closures restricting migrant labor; potential recession in the UK and Australia; loss of key staff.
Mitigation Strategies
  • Implemented cost savings measures in the UK (office closure, function merging); monitoring trading and cash flow performance closely; competitive remuneration and incentive packages to retain staff; strong focus on providing high-quality service to clients.

Supply Chain Management

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: Streamlined Energy and Carbon Reporting (SECR) Regulations 2018, QCA Corporate Governance Code

Reporting Period: 2024

Environmental Metrics

Total Carbon Emissions:85 tCO2e/year
Scope 1 Emissions:28 tCO2e/year
Scope 2 Emissions:37 tCO2e/year
Scope 3 Emissions:20 tCO2e/year
Total Energy Consumption:330,746 kWh/year

ESG Focus Areas

  • Employee well-being
  • Diversity and Inclusion
  • Environmental Sustainability

Environmental Achievements

  • Reduced total CO2e emissions from 96 tCO2e in 2022/23 to 85 tCO2e in 2023/24
  • Implemented energy efficiency measures such as passive-stack ventilation, cycle to work scheme, and switch-off policies

Social Achievements

  • Achieved Great Places to Work status in the UK (79% of employees believe Jaywing is a great place to work)
  • Prioritizes employee health and wellbeing through programs like the My Health Advantage App and Bright TV
  • Diverse workforce with 8% LGBTQ+ employees, 45% female representation, and 12% employees with a disability

Governance Achievements

  • Adopted the QCA Corporate Governance Code
  • Regularly reviews remuneration and incentive packages to retain key staff
  • Maintains appropriate insurance to cover Directors’ and Officers’ liability

Climate Goals & Targets

Environmental Challenges

  • Difficult economic conditions in the UK marketing sector
  • Weaker markets in the UK
  • Tight cash position
  • Loss of key staff due to restructuring
  • Economic and political uncertainty impacting discretionary spending
Mitigation Strategies
  • Significant restructuring of the UK division to improve margin efficiency through cost reduction (annualised £1.6m reduction in FTE cost base)
  • Cost control measures
  • Focus on retaining core skills and talent
  • Investment in talented people to ensure success in client service and delivery
  • Enhanced sales and marketing strategy to attract and win new business
  • Support from secured debt holders
  • Remittances from the Australian division to support the UK division

Supply Chain Management

Climate-Related Risks & Opportunities

Reporting Standards

Frameworks Used: SECR

Sustainable Products & Innovation

  • Decision (AI-based PPC automation tool)

Awards & Recognition

  • Best Large Integrated Agency of the Year 2024 APAC Search Awards
  • Performance Agency of the Year 2023 at the B&T Awards