Jaywing plc
Climate Impact & Sustainability Data (2021, 2022, 2024)
Reporting Period: 2021
Environmental Metrics
Total Carbon Emissions:117,344 tCO2e
Scope 1 Emissions:53,625 tCO2e
Scope 2 Emissions:62,450 tCO2e
Scope 3 Emissions:1,269 tCO2e
Total Energy Consumption:586,891 kWh
ESG Focus Areas
- Environment
- Social
- Governance
Environmental Achievements
- Reduced travel by over 97% due to Covid-19.
- Encouraged remote working to avoid travel.
- Encouraged use of public transport and car sharing.
- Operated a cycle to work scheme.
- Designed energy-efficient head office.
- Implemented switch-off policies and energy efficiency measures.
- Clear policy on plastic use, focusing on single-use plastics.
- Recycled waste materials using local facilities.
- Purchased energy-efficient and environmentally friendly products.
- Monitored energy usage within buildings.
Social Achievements
- Successfully adapted to remote working during the pandemic.
- Continued to serve customers without interruption.
- Won new business despite the pandemic.
- Net Revenue per employee grew by 4% to £69.8k.
- Adjusted EBITDA per employee reached £7.5k.
Governance Achievements
- Appointment of Caroline Ackroyd as CFO and to the Board.
- Successful business restructuring and reorganisation.
- Improved efficiencies in the business.
- Implemented revised operating structure focused on core client sectors.
- Regularly scheduled Board meetings include Health and Safety.
Climate Goals & Targets
Medium-term Goals:
- Support successful and autonomous professional team in Jaywing Australia.
- Collaboration between Australia and UK businesses on clients and services.
- Explore opportunities to accelerate scale and market reach in Australia via further local investment.
Short-term Goals:
- Further organic growth with support of new business wins and strong pipeline.
- Investment in advanced data analysis products and technology application to marketing challenges.
Environmental Challenges
- Covid-19 pandemic and its impact on client and staff activity.
- Loss of key staff.
- Loss of business from clients.
- Changes in technology.
- Liquidity issues due to poor trading and cash flow.
- Compliance with regulations and changes in legislation.
- Significant wage inflation in the Sydney market due to border closures.
Mitigation Strategies
- Implemented measures to minimise the financial effect of reduced demand (Covid-19).
- Most staff able to work effectively from home.
- Continued to provide service and support to clients and add new business.
- Monitored staff well-being and provided support.
- Staged return to office under a hybrid model.
- Regular review of remuneration and incentive packages to retain key staff.
- Attractive and collaborative working environment.
- Focus on providing high-quality service to clients.
- Offering a wide range of services to existing and new clients.
- Restructured business sectors based on clients and markets.
- Efficiently aligned cost base with revenues.
- Investment in data science-led products and services.
- Close relationships with online media owners for early access to new developments.
- Specialist team focused on technology.
- Close monitoring of trading and cash flow performance.
- Prompt action to mitigate adverse trends.
- Engaging advisers in relevant specialisations for compliance.
- Experts in business areas ensuring client initiatives are compliant.
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: SECR
Reporting Period: 2022
Environmental Metrics
Total Carbon Emissions:143,486 tCO2e
Scope 1 Emissions:59,126 tCO2e
Scope 2 Emissions:63,396 tCO2e
Scope 3 Emissions:20,964 tCO2e
Total Energy Consumption:621,382 kWh
ESG Focus Areas
- ESG-related risk assessment
Environmental Achievements
- Reduced carbon footprint through encouraging remote working, public transport, and discouraging domestic flights; implemented switch-off policies and energy-efficient practices; recycling and waste reduction initiatives.
Social Achievements
- Brought all UK employees together onto common contracts under one company; invested in experienced and less experienced recruits; Group revenue per employee grew by 13%.
Governance Achievements
- Adopted the QCA Corporate Governance Code; established a Remuneration Committee, Audit & Risk Committee, and Nomination Committee; regular Board meetings to oversee strategic decisions.
Climate Goals & Targets
Environmental Challenges
- Wage inflation in Australia due to border closures restricting migrant labor; potential recession in the UK and Australia; loss of key staff.
Mitigation Strategies
- Implemented cost savings measures in the UK (office closure, function merging); monitoring trading and cash flow performance closely; competitive remuneration and incentive packages to retain staff; strong focus on providing high-quality service to clients.
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: Streamlined Energy and Carbon Reporting (SECR) Regulations 2018, QCA Corporate Governance Code
Reporting Period: 2024
Environmental Metrics
Total Carbon Emissions:85 tCO2e/year
Scope 1 Emissions:28 tCO2e/year
Scope 2 Emissions:37 tCO2e/year
Scope 3 Emissions:20 tCO2e/year
Total Energy Consumption:330,746 kWh/year
ESG Focus Areas
- Employee well-being
- Diversity and Inclusion
- Environmental Sustainability
Environmental Achievements
- Reduced total CO2e emissions from 96 tCO2e in 2022/23 to 85 tCO2e in 2023/24
- Implemented energy efficiency measures such as passive-stack ventilation, cycle to work scheme, and switch-off policies
Social Achievements
- Achieved Great Places to Work status in the UK (79% of employees believe Jaywing is a great place to work)
- Prioritizes employee health and wellbeing through programs like the My Health Advantage App and Bright TV
- Diverse workforce with 8% LGBTQ+ employees, 45% female representation, and 12% employees with a disability
Governance Achievements
- Adopted the QCA Corporate Governance Code
- Regularly reviews remuneration and incentive packages to retain key staff
- Maintains appropriate insurance to cover Directors’ and Officers’ liability
Climate Goals & Targets
Environmental Challenges
- Difficult economic conditions in the UK marketing sector
- Weaker markets in the UK
- Tight cash position
- Loss of key staff due to restructuring
- Economic and political uncertainty impacting discretionary spending
Mitigation Strategies
- Significant restructuring of the UK division to improve margin efficiency through cost reduction (annualised £1.6m reduction in FTE cost base)
- Cost control measures
- Focus on retaining core skills and talent
- Investment in talented people to ensure success in client service and delivery
- Enhanced sales and marketing strategy to attract and win new business
- Support from secured debt holders
- Remittances from the Australian division to support the UK division
Supply Chain Management
Climate-Related Risks & Opportunities
Reporting Standards
Frameworks Used: SECR
Sustainable Products & Innovation
- Decision (AI-based PPC automation tool)
Awards & Recognition
- Best Large Integrated Agency of the Year 2024 APAC Search Awards
- Performance Agency of the Year 2023 at the B&T Awards