Climate Change Data

Environmental Metrics

ESG Focus Areas

• Digital Transformation
• Women's Empowerment
• Social Responsibility
• Governance

Social Achievements

• Strengthened women's leadership roles through training and promotion.
• Invested in employee skills development and a supportive work environment.
• Sponsored 32 CSR campaigns.

Governance Achievements

• Successful IPO campaign.
• Established a joint venture in Egypt.
• Implemented a governance system aligned with Capital Market Authority regulations.

Climate Goals & Targets

Environmental Challenges

• Skill gap between private sector needs and Saudi graduates.
• Competition from existing and new competitors in the outdoor advertising market.
• Potential damage to signboards from extreme weather conditions.
• Dependence of the Saudi economy on the oil sector.

Mitigation Strategies

• Investing in data-driven solutions and digital transformation to maintain market leadership.
• Strategic partnerships for geographic expansion.
• Risk assessment and mitigation strategies (internal audit and compliance department).
• Advance planning to resist recessionary economic cycles.

Supply Chain Management

Climate-Related Risks & Opportunities

Physical Risks

• Sandstorms, lightning, and other extreme weather conditions.

Environmental Metrics

ESG Focus Areas

• Environmental protection
• Social responsibility
• Effective governance

Environmental Achievements

• Reduced total energy consumption by 11% in 2022 (compared to 2021), achieving a 24% reduction since 2020. Increased the use of LEDs in displays, consuming 15-25% less energy than comparable options.
• 66% digitalization of advertising faces, significantly reducing paper usage.

Social Achievements

• Developed and approved a Social Responsibility policy.
• Launched numerous CSR campaigns throughout the year (detailed list provided in the report).
• Increased headcount by 18% year-over-year between 2021 and 2022.
• More than 8500 educational courses available for employees.

Governance Achievements

• Established an Investor Relations Department, participating in four national and international conferences in 2022 and meeting with over 200 investors.
• Increased foreign investor ownership from 0.6% to 5.2% in one year.
• Implemented a Whistleblowing mechanism.
• Approved governance system in line with Capital Market Authority (CMA) regulations.

Climate Goals & Targets

Environmental Challenges

• Skill gap between private sector needs and Saudi graduates.
• Kingdom's dependence on oil sector impacting economic growth.
• Competition from existing and new competitors in the Saudi market, including other advertising media.
• Potential for damage to signboards from extreme weather conditions or accidents.
• Emergence of new advertising technologies and media.

Mitigation Strategies

• Focus on maintaining market leadership and increasing market share.
• Enhancing operational efficiency and service quality through technology.
• Strategic partnerships for geographic expansion and access to global expertise.
• Proper prior planning to establish resistance to economic recession.
• Internal risk assessment and mitigation strategies (details not fully specified).

Supply Chain Management

Climate-Related Risks & Opportunities

Physical Risks

• Sandstorms
• Lightning
• Extreme weather conditions

Sustainable Products & Innovation

• Digital billboards